If you’ve followed the How to Create a Membership Site to Generate Passive Income article series, then you already know that there’s a truckload of profits waiting for you on the backend of your site. That is, you can make extra money by offering more products and even more expensive complimentary products to your members.
Now, one option is to be an affiliate for related products and services. The better option is to create these products yourself. That way, you keep 100% of your profits.
Here’s what I suggest: While you’re planning your first membership site, you should also simultaneously plan what complimentary products you’ll sell on the backend. And one way to make money on the backend is by creating a family of related sites and linking them together.
Let me give you an example from my own business. I run and use the following membership sites:
You can see why linking these sites together (cross-selling them on the backend) works. Any marketer needs to learn how to create content, so they join Contentnaire™.
Most marketers – even if they create their own products – will make additional money as affiliates, so they’ll join Affiliatenaire™ to learn how to get bigger affiliate paychecks.
Finally, most marketers will want to learn how to incorporate residual income streams into their business, which Simple Member System™ teaches them how to do.
Tip: The advantage of creating a family of sites goes beyond merely having something to sell on the backend. A family of sites also helps you develop your brand and grow your brand recognition. And that means more sales, more customers and more profits.
Now let me give you a few examples of how you can create a family of membership sites around a related niche (or even around a singular topic):
When you’re building your first membership site, ask yourself: What ELSE do my customers want?
Do your market research to find out what other products they’re currently buying. Then create a family of sites around related topics. It’s the quick and easy way to tap into the backend profits… on autopilot!
So I hope you have enjoyed this series of articles and have decided to start your own membership site. If you want a simple and fast way to get started then I recommend trying the Simple Member System to get your membership site up in the next 48 hours!
To your success,
Quick, what is it about a running a membership site that makes you NOT want to run one? If you’re like most marketers, the idea of being chained to your computer week after week delivering content is a major downside.
When you first got online, you probably had dreams of living the “Internet lifestyle.” You couldn’t wait to get away from the daily grind and job responsibilities. And yet if you run a membership site, it can feel like a job. You can’t see yourself running off to play on some exotic beach when you need to upload content at least once a week or more.
One alternative is to outsource this task. That is, you hire someone else to upload the content every week when you’re not available. But outsourcing comes with it’s own problems – namely, you need to 100% trust your freelancer to upload the content on time.
So if you haven’t yet developed a relationship with a freelancer, you probably won’t feel comfortable leaving your business (and your customers’ satisfaction) in a stranger’s hands.
Now before you toss aside the idea of ever having a vacation while running a membership site, let me give you two game-changing words: Autoresponder delivery.
You see, with a traditional membership site (like a PLR site), all members get the exact same content. So the person who just joined today is going to get the same content this month as the person who’s been a member for a year. Next month, everyone gets the same content again.
Obviously, this doesn’t make sense if you’re running a training site. That is, you want everyone to start with lesson #1 and get the lessons in order. So the person who joins today gets lesson #1. Meanwhile, the longtime member may be getting lesson #50.
The solution? A true “set it and forget it” model, which you can achieve by delivering all the content using an autoresponder.
Here’s how it works…
1. You create content for your entire course. So if you have a yearlong course with weekly lessons, you’d create 52 lessons. If you have a three month course with weekly lessons, you’d create 12 lessons.
2. Load your course into your autoresponder. Next, you need to get an autoresponder through a service like Aweber.com or GetResponse.com. Simply load up your messages into your autoresponder. Set the first lesson to go out immediately after the customer joins the course. Set each subsequent message to go out on a weekly basis.
3. Create a sales letter. Now create your sales letter and insert your order button (from a payment processor that accepts recurring billing, such as PayPal).
4. Drive traffic to your site. Here you can use all the usual methods of driving traffic, such as affiliate and joint venture partners, content marketing, pay per click marketing, social media marketing and similar.
5. Play golf (or whatever). Now the members roll in and your autoresponder takes care of the rest, leaving you free to do what you want!
Just imagine: You could set up multiple autoresponder-based, fixed-term membership sites. Just set one up, drive traffic and move on to setting up the next one. Rinse and repeat until you’re making as much money as you want!
In part 4 of the 5 part series on “How to Create a Membership Site to Generate Passive Income” we are going to focus in on creating real passive income by having Back End Offers.
Until the next one to your success,
This post is the continuation from the previous post on “Niche Marketing: How to profit from it.” you may recall in the previous post I talked about my story and how I came to be where I am today but the main point I really want to drive home to you is that I was not born an entrepreneur and as I explained most of my life I never thought about owning my own business or leaving a legacy behind. So, for those of you who say, “well I don’t know where to begin or I am not sure I have what it takes to be an entrepreneur,” then look at my story and realize you just might have an opportunity staring you in the face and telling you to go for it.
Okay, so let’s move forward with part II of Niche Marketing.
What is Niche Marketing?
If you ask a dozen marketers you will probably get a few different answers, but the one I gravitate towards is, niche marketing is a focused, targetable portion of a market that you try to sell goods to.
For example, one of the most recent and best niche marketing products to hit the market was done by Toyota. Toyota knew that there was a percentage of car drivers who were environmentally conscience and wanted a car that could go long distances without consuming a lot of gas. These individuals cared less about what the car looked like or how fast it went but was more concerned about the environment. Toyota exploited this market and built a car that these individuals would pay more money for and also be put on a waiting list to get one. No other major car company at the time went after this highly focused and targeted group leaving the opportunity for Toyota to capitalize. There are many more examples of niche marketing but the Toyota example is a real good one to study. Although Toyota had success many companies do not but here is a list of positives and negatives to niche marketing.
Positives and Negatives to Niche Marketing
Most effective Marketing Strategies
Now there are many different marketing strategies you can implement, but for the sake of this post and for my presentation to the YEA I am going to focus in on the ones that have been effective for me and my business.
When I first started my online business I thought it was going to be as easy as building a website and having hundreds if not thousands of people come to it. Unfortunately, I was way wrong and the sad part is I should have known better. Having a product or service is one thing but getting be to know about it comes down to marketing. After some work with my business coach I implemented the following strategies to help sell my product:
Those strategies were just several that I tried but they were also my most effective. The key to any good marketing plan is to test, measure, and track your ads or strategies to see if they are working. Keep the ones that work and ditch the ones that don’t. Simple as that!
Well, with that I will end my talk on Niche Marketing and I hope you learned something that you can take along in your entrepreneurial journey!
I’m an observer. I watch marketers and how they work.
I look at how people respond to marketing. And I’ve
discovered something interesting over the years that I
want to share with you as it relates to building your
Hot topics and trends come along regularly. There’s always
a new “in” thing making an appearance on the radar screen.
And whenever there’s a new rage, there will be marketers
who jump on the bandwagon.
That can pay off big for YOU if you’re smart.
Let me explain.
What happens when a new trend or technique or tool surfaces?
*** People begin to talk about it.***
Marketers begin convincing people why they need it.
Consumers tell their stories. Discussions take place. Hype
builds. Sometimes controversy breaks out. An education
Through it all … DEMAND increases.
Now, here’s where you come along.
You piggyback on the popularity of the latest big hit by
creating a small report on the topic. You get the benefit of
other marketers creating hungry leads for your offer without
them even knowing it.
Let me give you an example –
When John Reese released Traffic Secrets several years ago it was a huge success.
He sold over a million dollars worth of product in one twenty-four
hours. However, at a $997.00 asking price, it was out of reach
for many consumers.
What if YOU had decided to write a 15 page small report entitled,
“Free Traffic Secrets” and offered it for $20 … do you think
you would have had any takers? Of course!
Why? Because every marketer on the planet was talking about
the need for web site traffic so they could build interest in
John’s course. They were creating hungry leads for your offer
without them even knowing it.
All of these marketers expertly and persuasively pointed out
the necessity, benefits and usages of getting web site traffic.
They, in essence, would have created demand for the TOPIC of your
1. Many of those that couldn’t afford John’s high-ticket product
would likely buy your small report because the end result of
getting site traffic was something they had been told repeatedly
2. Many of those who could afford John’s high-ticket product would
also likely buy your small report because of the same reason AND
they would like to know what you might offer differently than John.
Do you see how powerful this is?
Even as I type this lesson out, I have received DOZENS of emails
today announcing a new co-registration product that everyone’s talking
I could spend a few hours this evening writing a small report on
the same topic and sell it like crazy tomorrow because of everything
that’s being said about the subject today.
So, what’s the lesson for you to learn here –
**The surest way to create a hot-selling small report is to
pick a topic related to that which everyone is talking about.***
You know, it doesn’t matter what “market” you’re in, chances are you see
the same kinds of outbreaks that I see in “internet marketing” circles …
* Major product launches
* New technologies and tools
* Fresh research
* Innovative features and improvements
* Ground-breaking news
* Hot topics of discussion
* Best-selling books
* Interest-grabbing magazine articles
* Emerging trends
The list could go on and on, right?
It shouldn’t come as a big surprise that you need to monitor what’s going
on around you, specifically looking for the latest topic everyone’s talking
You can do this by regularly browsing 4 trend and event “hot spots”…
1. Active Forums. Find at least one ACTIVE forum related to your market and
regularly visit it to look for ideas. Keyword here is “active”. The ideal
forum will have a number of participants who regularly post messages.
2. News Feeds. You can begin with Google.com’s news center at http://news.google.com.
You should also look for a news feed or site that is specific to your field
of interest. For example: I regulary visit http://ChristianHeadlines.com to
stay on top of events related to some of my Christian sites.
3. Article Directories. Spend a few minutes at your favorite article directory,
focusing specifically on the NEWEST articles posted and the TOP RECENT articles
read. I regularly check http://goarticles.com.
Competitor’s Lists. You’ll also want to “spy” on what your competition is doing
by joining their lists. When a major competitor begins highlighting certain
topics in their content (I.E. “articles”) and / or releases or promotes a specific
product, it’s a good indication that you should pay attention.
All of these things allow you to capitalize on the current buzz!
Create small reports based on these buzz-worthy topics.
And if you’d like to learn how to do this quickly and easily, check
out The Copy System. Not only will you learn how to create these
small reports very quickly, you’ll also learn how to build a list of
eager beaver subscribers to buy them and generate traffic to your site
to buy them.
Read all about it at The Internet Copy System
Okay, I have to admit I believe that my transformation from muscle head to tech geek is completed How do I know this to be true? Well, last Friday I purchased a WordPress Plugin that is going to change everything when it comes to online and local marketing. When I bought this plugin I was so kiddy I dreamed all weekend long about sharing this with you today. If that is not a ture testament of my transformation then I don’t know what it is that will tell you I am know a tech geek. Anyway, I will tell you more about the plugin in a minute but first I need to put some context together for everyone to see why this WordPress Plugin is going to be so great!
Several months ago I wrote a post about Google Places being King when it comes to local search and the importance of having your local business grab the free web listing that Google is providing to help you rank high in local search. Well, the company that I was following that taught me about combining local search with mobile phones came up with a WordPress Plugin to help create mobile landing pages.
Here are some stats to think about when it comes to mobile and local search:
There are 5 billion plus cell phone users versus only 1.8 billion Internet users. This market is already almost 300% larger than the internet.
With over 50% of all social media posts being made from a mobile device you can see the potential.
This is possibly the biggest fundamental shift in how people communicate. There is a huge opportunity for marketers and brands.
Don’t be Left Behind
In 1999, most people were just starting to get the Internet. Twelve years later there are many who missed out on that huge opportunity.
In 2011, the next big area for growth is mobile. You can either be a part of it or be left in the dust while your competitors take advantage of this.
The name of the WordPress plugin is called Mobile LPS. Without getting into too much of the technical details of the plugin, which might be a future post the main benefit and beauty of this plugin is that it allows you to make custom landing pages that show up perfectly on your mobile device. It also let’s you integrate your Aweber or auto responder into the screen to capture leads. Also, what I love is that the average person can create these mobile landing pages in just a few minutes. These are just a few of the great benefits to having this plugin.
Now, I know most people are visual learners so stay tuned for tomorrow as I have put together a video tutorial of how simple and easy it is to use the Mobile WordPress plugin.
Before I go let this survey sink in that was recently conducted. “94% of North Americans would purchase from their smart phones if they knew it was secure to buy.”
I am telling you don’t miss out on mobile marketing!