Quick, what is it about a running a membership site that makes you NOT want to run one? If you’re like most marketers, the idea of being chained to your computer week after week delivering content is a major downside.
When you first got online, you probably had dreams of living the “Internet lifestyle.” You couldn’t wait to get away from the daily grind and job responsibilities. And yet if you run a membership site, it can feel like a job. You can’t see yourself running off to play on some exotic beach when you need to upload content at least once a week or more.
One alternative is to outsource this task. That is, you hire someone else to upload the content every week when you’re not available. But outsourcing comes with it’s own problems – namely, you need to 100% trust your freelancer to upload the content on time.
So if you haven’t yet developed a relationship with a freelancer, you probably won’t feel comfortable leaving your business (and your customers’ satisfaction) in a stranger’s hands.
Now before you toss aside the idea of ever having a vacation while running a membership site, let me give you two game-changing words: Autoresponder delivery.
You see, with a traditional membership site (like a PLR site), all members get the exact same content. So the person who just joined today is going to get the same content this month as the person who’s been a member for a year. Next month, everyone gets the same content again.
Obviously, this doesn’t make sense if you’re running a training site. That is, you want everyone to start with lesson #1 and get the lessons in order. So the person who joins today gets lesson #1. Meanwhile, the longtime member may be getting lesson #50.
The solution? A true “set it and forget it” model, which you can achieve by delivering all the content using an autoresponder.
Here’s how it works…
1. You create content for your entire course. So if you have a yearlong course with weekly lessons, you’d create 52 lessons. If you have a three month course with weekly lessons, you’d create 12 lessons.
2. Load your course into your autoresponder. Next, you need to get an autoresponder through a service like Aweber.com or GetResponse.com. Simply load up your messages into your autoresponder. Set the first lesson to go out immediately after the customer joins the course. Set each subsequent message to go out on a weekly basis.
3. Create a sales letter. Now create your sales letter and insert your order button (from a payment processor that accepts recurring billing, such as PayPal).
4. Drive traffic to your site. Here you can use all the usual methods of driving traffic, such as affiliate and joint venture partners, content marketing, pay per click marketing, social media marketing and similar.
5. Play golf (or whatever). Now the members roll in and your autoresponder takes care of the rest, leaving you free to do what you want!
Just imagine: You could set up multiple autoresponder-based, fixed-term membership sites. Just set one up, drive traffic and move on to setting up the next one. Rinse and repeat until you’re making as much money as you want!
In part 4 of the 5 part series on “How to Create a Membership Site to Generate Passive Income” we are going to focus in on creating real passive income by having Back End Offers.
Until the next one to your success,
From time to time I get some really good emails from a bunch of different sources and when I do I want to share them with you. Read this email from Steve Straus. It is insightful when thinking about risk.
.S T E V E ‘ S….3 – M I N U T E….C O A C H I N G
Steve Straus – Coach Subscribers: 1500+ Readers: 3000+ 16SEP09
Today’s Topic – PRINCIPLE: Risk
(Principles are basic truths that, when applied,
cause success to come to you easier and quicker.)
New research on the topic of risk has surfaced some
intriguing insights, namely that we have risk and control
If you feel in control of a situation, you will take on a
greater amount of risk than if you feel you are not in
For instance, consider a skydiver. He or she clearly
assumes a level of risk by jumping out of an airplane.
That risk to life-and-limb is much greater than they
have as a passenger in a modern commercial airliner
in regular service, but they may be terrified to fly!
The difference? In the skydiving activity they are (or
at least believe they are) in full control of their destiny.
As a passenger in the airliner they have given up all
control to a stranger in the cockpit.
Another example — an entrepreneur may have a higher
risk of financial security than a corporate employee,
but having greater personal control of their destiny
may trump the “safety” of the corporate job.
When you notice potential risk also notice possible
control. Having a greater sense of control may let
you take on much greater risk.
Coaching Point: Do you control your destiny? Does it
YOU ARE FREE TO FORWARD THIS. And Thanks!
Copyright 2009 Steve Straus. All rights reserved.
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