I’m an observer. I watch marketers and how they work.
I look at how people respond to marketing. And I’ve
discovered something interesting over the years that I
want to share with you as it relates to building your
Hot topics and trends come along regularly. There’s always
a new “in” thing making an appearance on the radar screen.
And whenever there’s a new rage, there will be marketers
who jump on the bandwagon.
That can pay off big for YOU if you’re smart.
Let me explain.
What happens when a new trend or technique or tool surfaces?
*** People begin to talk about it.***
Marketers begin convincing people why they need it.
Consumers tell their stories. Discussions take place. Hype
builds. Sometimes controversy breaks out. An education
Through it all … DEMAND increases.
Now, here’s where you come along.
You piggyback on the popularity of the latest big hit by
creating a small report on the topic. You get the benefit of
other marketers creating hungry leads for your offer without
them even knowing it.
Let me give you an example –
When John Reese released Traffic Secrets several years ago it was a huge success.
He sold over a million dollars worth of product in one twenty-four
hours. However, at a $997.00 asking price, it was out of reach
for many consumers.
What if YOU had decided to write a 15 page small report entitled,
“Free Traffic Secrets” and offered it for $20 … do you think
you would have had any takers? Of course!
Why? Because every marketer on the planet was talking about
the need for web site traffic so they could build interest in
John’s course. They were creating hungry leads for your offer
without them even knowing it.
All of these marketers expertly and persuasively pointed out
the necessity, benefits and usages of getting web site traffic.
They, in essence, would have created demand for the TOPIC of your
1. Many of those that couldn’t afford John’s high-ticket product
would likely buy your small report because the end result of
getting site traffic was something they had been told repeatedly
2. Many of those who could afford John’s high-ticket product would
also likely buy your small report because of the same reason AND
they would like to know what you might offer differently than John.
Do you see how powerful this is?
Even as I type this lesson out, I have received DOZENS of emails
today announcing a new co-registration product that everyone’s talking
I could spend a few hours this evening writing a small report on
the same topic and sell it like crazy tomorrow because of everything
that’s being said about the subject today.
So, what’s the lesson for you to learn here –
**The surest way to create a hot-selling small report is to
pick a topic related to that which everyone is talking about.***
You know, it doesn’t matter what “market” you’re in, chances are you see
the same kinds of outbreaks that I see in “internet marketing” circles …
* Major product launches
* New technologies and tools
* Fresh research
* Innovative features and improvements
* Ground-breaking news
* Hot topics of discussion
* Best-selling books
* Interest-grabbing magazine articles
* Emerging trends
The list could go on and on, right?
It shouldn’t come as a big surprise that you need to monitor what’s going
on around you, specifically looking for the latest topic everyone’s talking
You can do this by regularly browsing 4 trend and event “hot spots”…
1. Active Forums. Find at least one ACTIVE forum related to your market and
regularly visit it to look for ideas. Keyword here is “active”. The ideal
forum will have a number of participants who regularly post messages.
2. News Feeds. You can begin with Google.com’s news center at http://news.google.com.
You should also look for a news feed or site that is specific to your field
of interest. For example: I regulary visit http://ChristianHeadlines.com to
stay on top of events related to some of my Christian sites.
3. Article Directories. Spend a few minutes at your favorite article directory,
focusing specifically on the NEWEST articles posted and the TOP RECENT articles
read. I regularly check http://goarticles.com.
Competitor’s Lists. You’ll also want to “spy” on what your competition is doing
by joining their lists. When a major competitor begins highlighting certain
topics in their content (I.E. “articles”) and / or releases or promotes a specific
product, it’s a good indication that you should pay attention.
All of these things allow you to capitalize on the current buzz!
Create small reports based on these buzz-worthy topics.
And if you’d like to learn how to do this quickly and easily, check
out The Copy System. Not only will you learn how to create these
small reports very quickly, you’ll also learn how to build a list of
eager beaver subscribers to buy them and generate traffic to your site
to buy them.
Read all about it at The Internet Copy System