I’m an observer. I watch marketers and how they work.
I look at how people respond to marketing. And I’ve
discovered something interesting over the years that I
want to share with you as it relates to building your
Hot topics and trends come along regularly. There’s always
a new “in” thing making an appearance on the radar screen.
And whenever there’s a new rage, there will be marketers
who jump on the bandwagon.
That can pay off big for YOU if you’re smart.
Let me explain.
What happens when a new trend or technique or tool surfaces?
*** People begin to talk about it.***
Marketers begin convincing people why they need it.
Consumers tell their stories. Discussions take place. Hype
builds. Sometimes controversy breaks out. An education
Through it all … DEMAND increases.
Now, here’s where you come along.
You piggyback on the popularity of the latest big hit by
creating a small report on the topic. You get the benefit of
other marketers creating hungry leads for your offer without
them even knowing it.
Let me give you an example –
When John Reese released Traffic Secrets several years ago it was a huge success.
He sold over a million dollars worth of product in one twenty-four
hours. However, at a $997.00 asking price, it was out of reach
for many consumers.
What if YOU had decided to write a 15 page small report entitled,
“Free Traffic Secrets” and offered it for $20 … do you think
you would have had any takers? Of course!
Why? Because every marketer on the planet was talking about
the need for web site traffic so they could build interest in
John’s course. They were creating hungry leads for your offer
without them even knowing it.
All of these marketers expertly and persuasively pointed out
the necessity, benefits and usages of getting web site traffic.
They, in essence, would have created demand for the TOPIC of your
1. Many of those that couldn’t afford John’s high-ticket product
would likely buy your small report because the end result of
getting site traffic was something they had been told repeatedly
2. Many of those who could afford John’s high-ticket product would
also likely buy your small report because of the same reason AND
they would like to know what you might offer differently than John.
Do you see how powerful this is?
Even as I type this lesson out, I have received DOZENS of emails
today announcing a new co-registration product that everyone’s talking
I could spend a few hours this evening writing a small report on
the same topic and sell it like crazy tomorrow because of everything
that’s being said about the subject today.
So, what’s the lesson for you to learn here –
**The surest way to create a hot-selling small report is to
pick a topic related to that which everyone is talking about.***
You know, it doesn’t matter what “market” you’re in, chances are you see
the same kinds of outbreaks that I see in “internet marketing” circles …
* Major product launches
* New technologies and tools
* Fresh research
* Innovative features and improvements
* Ground-breaking news
* Hot topics of discussion
* Best-selling books
* Interest-grabbing magazine articles
* Emerging trends
The list could go on and on, right?
It shouldn’t come as a big surprise that you need to monitor what’s going
on around you, specifically looking for the latest topic everyone’s talking
You can do this by regularly browsing 4 trend and event “hot spots”…
1. Active Forums. Find at least one ACTIVE forum related to your market and
regularly visit it to look for ideas. Keyword here is “active”. The ideal
forum will have a number of participants who regularly post messages.
2. News Feeds. You can begin with Google.com’s news center at http://news.google.com.
You should also look for a news feed or site that is specific to your field
of interest. For example: I regulary visit http://ChristianHeadlines.com to
stay on top of events related to some of my Christian sites.
3. Article Directories. Spend a few minutes at your favorite article directory,
focusing specifically on the NEWEST articles posted and the TOP RECENT articles
read. I regularly check http://goarticles.com.
Competitor’s Lists. You’ll also want to “spy” on what your competition is doing
by joining their lists. When a major competitor begins highlighting certain
topics in their content (I.E. “articles”) and / or releases or promotes a specific
product, it’s a good indication that you should pay attention.
All of these things allow you to capitalize on the current buzz!
Create small reports based on these buzz-worthy topics.
And if you’d like to learn how to do this quickly and easily, check
out The Copy System. Not only will you learn how to create these
small reports very quickly, you’ll also learn how to build a list of
eager beaver subscribers to buy them and generate traffic to your site
to buy them.
Read all about it at The Internet Copy System
Hello fellow fitness professional,
If you are like me you know that people always want something for free. Listen, I am more than willing to help people out and I have written my fair share of articles for magazines. And yes, it has helped my business but why not get paid for writing small reports. You see, I believe that the book industry is dying and the new industry is going to be small articles and reports that experts sell online. I have recently purchased Jimmy D. Browns course on “Small Reports” and am launching mine within the next couple of weeks. Today, I have a better offer than I got when I purchased his course. See the email below:
Subject: Free report + 50% off coupon for a top-selling course Hi David This is going to expire in just a few days, so I wanted to let you know about it as quickly as possibly. Jimmy D. Brown has prepared a free copy for you of one of his most influential reports. It showcases how he turned tiny 7-15 page reports into a million dollar publishing business. It's entitled... 5 STEPS TO A BIG-PROFIT, S.M.A.L.L.ª REPORT BUSINESS How To Turn 7-15 Page Small Reports Into A Six-Figure Information Empire You can download your copy at: http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=56 No list to join. No complicated process. Just visit the site and click on the download link. End of story. Also... While you're there, consider the special offer for his top-selling course of all-time. It's called "Small Reports Fortune" and it's being retired in just a few days. He's sold thousands of copies at $97 each, but as part of his "retirement" celebration, he's put together a special HALF OFF coupon for you. There is a special offer link at the bottom of the page. The cost for Small Reports Fortune is only $47 if you order from this pageÉ http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=56 Get all the details there. Get your free report. Get started building your business! Coach Dave
Okay, I know I said I was going to finish up the 5 Steps to Successful Selling series last week, but things got away from me. Sorry about that! So, today I am going to finish up with step number five, “The Fortune is in the Follow up.” In case you are just joining me with this series you can see the start of the series at the original post 5 steps to Successful Selling.
V. The Fortune in the Follow-Up
A.) Past and Present Clients – So many times I see personal trainers asking and looking for new clients and I tell them that you need to look at your current clients and previous ones to see if you can get more sessions from them as opposed to looking to add sessions through new clients. Why do I say this? Well, it is easy to get clients whom you have already established a trusted relationship with to buy from you as to build a new relationship.
B.) New Members – Now, if you are new or need to build up a current and past client list then you need to focus in on new members to your gym or club. The key here is to build trust and rapport with them and show them that you can solve their problems. Once you have established that relationship set a time frame, say like six weeks, and follow up with them to see how things are going and keep the connection. You never know if they will decide to start training.
I can’t tell you
I was on a website today and I saw a survey that was asking fitness professionals what they wanted to learn more about. Quite frankly, I was surprised to see that many of the voters were wanting to know more about multiple streams of income for fitness professionals over sales and marketing. Now, I understand that it is smart to want to know more about how to create multiple streams of income, but don’t put the cart before the horse. In order to be successful in any business venture you must learn how to sell and today I am going to start a series of posts that will tackle the 5 steps to successful selling, which I have adapted from Zig Ziglar. Here are the five steps that we will be digging into in the next couple of days:
I. The Importance of Personal/Professional Development
II. The Necessity of Prospecting
III. The Power of Planning
IV. The Art of Closing
V. The Fortune in the Follow-Up
In the next couple of days I will tackle each one of these steps and give you an action step to take, so stayed tuned and get ready to master the art of sales.