This post is the continuation from the previous post on “Niche Marketing: How to profit from it.” you may recall in the previous post I talked about my story and how I came to be where I am today but the main point I really want to drive home to you is that I was not born an entrepreneur and as I explained most of my life I never thought about owning my own business or leaving a legacy behind. So, for those of you who say, “well I don’t know where to begin or I am not sure I have what it takes to be an entrepreneur,” then look at my story and realize you just might have an opportunity staring you in the face and telling you to go for it.
Okay, so let’s move forward with part II of Niche Marketing.
What is Niche Marketing?
If you ask a dozen marketers you will probably get a few different answers, but the one I gravitate towards is, niche marketing is a focused, targetable portion of a market that you try to sell goods to.
For example, one of the most recent and best niche marketing products to hit the market was done by Toyota. Toyota knew that there was a percentage of car drivers who were environmentally conscience and wanted a car that could go long distances without consuming a lot of gas. These individuals cared less about what the car looked like or how fast it went but was more concerned about the environment. Toyota exploited this market and built a car that these individuals would pay more money for and also be put on a waiting list to get one. No other major car company at the time went after this highly focused and targeted group leaving the opportunity for Toyota to capitalize. There are many more examples of niche marketing but the Toyota example is a real good one to study. Although Toyota had success many companies do not but here is a list of positives and negatives to niche marketing.
Positives and Negatives to Niche Marketing
Most effective Marketing Strategies
Now there are many different marketing strategies you can implement, but for the sake of this post and for my presentation to the YEA I am going to focus in on the ones that have been effective for me and my business.
When I first started my online business I thought it was going to be as easy as building a website and having hundreds if not thousands of people come to it. Unfortunately, I was way wrong and the sad part is I should have known better. Having a product or service is one thing but getting be to know about it comes down to marketing. After some work with my business coach I implemented the following strategies to help sell my product:
Those strategies were just several that I tried but they were also my most effective. The key to any good marketing plan is to test, measure, and track your ads or strategies to see if they are working. Keep the ones that work and ditch the ones that don’t. Simple as that!
Well, with that I will end my talk on Niche Marketing and I hope you learned something that you can take along in your entrepreneurial journey!
Have you been wanting to build a blog for your fitness business? Are you unsure of how to get started?
Well, let me just share with you one resource that I used to get started. About two years ago I was searching for books on how to build a successful blog and at that time there was some books out there that talked about all the nuts and bolts to blogging, but one stood out to me over the rest. Darren Rowse, at Pro Blogger.com, was the first book I purchased to get me started. The book was a good start for me and started me on the path to creating what is now DaveMcGarry.com. However, shortly there after Darren came out with a step by step workbook on how to create a successful blog in 31 days! That changed everything for me. You see, I was just throwing things out there on my blog and from time to time really searched for what to write and post.”31 Days to better blogging” changed all that for me. Having a step by step guide to what to write and how to create a great blog was awesome. Actually, what I do now is when I am in a down cycle with my blog I take out the workbook and start the 31 day process all over again. Click here to view more details. Trust me it really took me to another level when it came to my blog. If you are serious about creating a blog for your fitness business then this is the tool for you. Go check it out and I promise you will not be disappointed by it.