Quick, what is it about a running a membership site that makes you NOT want to run one? If you’re like most marketers, the idea of being chained to your computer week after week delivering content is a major downside.
When you first got online, you probably had dreams of living the “Internet lifestyle.” You couldn’t wait to get away from the daily grind and job responsibilities. And yet if you run a membership site, it can feel like a job. You can’t see yourself running off to play on some exotic beach when you need to upload content at least once a week or more.
One alternative is to outsource this task. That is, you hire someone else to upload the content every week when you’re not available. But outsourcing comes with it’s own problems – namely, you need to 100% trust your freelancer to upload the content on time.
So if you haven’t yet developed a relationship with a freelancer, you probably won’t feel comfortable leaving your business (and your customers’ satisfaction) in a stranger’s hands.
Now before you toss aside the idea of ever having a vacation while running a membership site, let me give you two game-changing words: Autoresponder delivery.
You see, with a traditional membership site (like a PLR site), all members get the exact same content. So the person who just joined today is going to get the same content this month as the person who’s been a member for a year. Next month, everyone gets the same content again.
Obviously, this doesn’t make sense if you’re running a training site. That is, you want everyone to start with lesson #1 and get the lessons in order. So the person who joins today gets lesson #1. Meanwhile, the longtime member may be getting lesson #50.
The solution? A true “set it and forget it” model, which you can achieve by delivering all the content using an autoresponder.
Here’s how it works…
1. You create content for your entire course. So if you have a yearlong course with weekly lessons, you’d create 52 lessons. If you have a three month course with weekly lessons, you’d create 12 lessons.
2. Load your course into your autoresponder. Next, you need to get an autoresponder through a service like Aweber.com or GetResponse.com. Simply load up your messages into your autoresponder. Set the first lesson to go out immediately after the customer joins the course. Set each subsequent message to go out on a weekly basis.
3. Create a sales letter. Now create your sales letter and insert your order button (from a payment processor that accepts recurring billing, such as PayPal).
4. Drive traffic to your site. Here you can use all the usual methods of driving traffic, such as affiliate and joint venture partners, content marketing, pay per click marketing, social media marketing and similar.
5. Play golf (or whatever). Now the members roll in and your autoresponder takes care of the rest, leaving you free to do what you want!
Just imagine: You could set up multiple autoresponder-based, fixed-term membership sites. Just set one up, drive traffic and move on to setting up the next one. Rinse and repeat until you’re making as much money as you want!
In part 4 of the 5 part series on “How to Create a Membership Site to Generate Passive Income” we are going to focus in on creating real passive income by having Back End Offers.
Until the next one to your success,
I am sitting in a hotel room in FT. Worth snowed in. We are going through the blizzard of 2011 and trying to celebrate Super Bowl XLV. Dallas is not set up for this crazy weather, however, as bad as it has been due to closings and cancellations of Super Bowl events one common theme has emerged down here. That theme is sometimes you just have to deal with the circumstances and make the best of it. So, let me ask you what issues are you dealing with that are out of your control? Recognize what those circumstances are and move forward. Quit letting things you can not control keep you from becoming better. Well, that is it for this edition of “Open Blog Friday” because the snow has ended and the sun is out. We are off to meet some of the ESPN guys. I will hopefully have some pics to share of my fabulous weekend, sleet or snow the game will go on!
I had to share this video with you. Sports has always been something that I felt gave me a solid background to my character. If you have played sports you know what I am talking about. Also, today is a special day for me. My youngest daughter turns two today and I want to leave this video on the blog today to let her know that the game is on and her dad will never quit. I hope she has that resolve one day as well!
We are a week into the 21st Winter Olympic Games and once again the games always give me inspiration and motivation to become better. I love the story lines and when you see the athletes accomplish what they set out to do you can’t help but to feel good and inspired to go out and do something. My question for you today is, “Do you have what it takes to win a gold medal?” I know you are saying to yourself, “I am not an Olympic athlete, so why do I care if I have what it takes to win gold. Well, I look at life and goals as a contest or game. I am sorry but I do not believe in the notion that everyone gets a trophy. You either accomplish your goal or you do not. Simple! So, if you buy into this philosophy of what it take to win gold you will want to see what it takes. Here is what I believe it takes to win gold in life?
Dream – Every Olympic athlete has a dream of standing on the podium, wearing a gold medal, and hearing their national anthem play. They have this dream as a kid and play it over and over in the mind until it because reality. What are your dreams? If you do not have a dream you are missing the key ingredient to success.
Focus – After listening to all the athletes and their stories the one thing that I continue to hear over and over again is that they have unbelievable focus. Their goal is to win gold and they do everything to reach that goal. They do not get distracted by all the noise out there. Focus on what you want to accomplish and filter out the noise.
Perseverance – Another common attribute that Olympic athletes portray is that they consistently overcome setbacks and failures. Whether it is injury, failure, or just some bad luck the most common theme amongst them is constant persistent and determination to push through the pain and failures to reach that dream.
So, do yourself a favor and over the next week of the games watch and study the athletes. Listen to their stories and then, ask yourself, “what are your dreams, what kind of focus do you have, and finally, make yourself persevere to achieve your goal.
As most of you know by now I am a huge Gator football fan, and last week the Gators just barely beat the Arkansas Razorbacks. Now, when I say barely, I mean the game could have gone either way, but fortunately for the Gators they pulled off the victory. With the victory being so ugly everyone is talking about how Florida is not really good and they are just barely winning their games. Of course, this drives me crazy because regardless if they won in style they still won the game. I am sorry, but a W in the win column is still a W!
Alright, you may be asking what does this have to do with me being a personal trainer or fitness professional. Everything! I know too many personal trainers that try to get flashy and fancy with prospects and clients. Because of this behavior I see all too often personal trainers either lose the sale or lose the client. Remember, when it comes to closing a sale or keeping a personal training client for a long time you have to understand that the way to win is by being consistent and determined to do your best. If you stick to the fundamentals of solid training and showing the client that you have their best interest in mind then you will win 9 out of 10 times. So, the next time someone says, “well you did not win with style.” You tell them I still won!