Everybody needs motivation and success whether you are a small business owner, entrepreneur, or just an everyday person trying to struggle and fight through resistance and tough times. In today’s “Daily Dose of Dave” Dave McGarry talks about resistance and how tempting it is to take the path of least resistance. However, he points out that everyone needs a little bit of inspiration and you should look to those people who should have quit but despite being rejected and having a lot of resistance to their product or service kept pushing on and achieved greatness! You to can do that. Also, remember the quote from Jim Rohn who said, “don’t wish it were easier, wish you were better.” So, what type of resistance are you facing? What is it that you need to get better at to achieve greatness for yourself. Work on that one thing today and never quit! Until tomorrow make it a great day. Also, you can follow me on FB http://www.facebook.com/internetmarketingadvisor or at my new blog http://www.thinksuccessdaily.com.
This post is the continuation from the previous post on “Niche Marketing: How to profit from it.” you may recall in the previous post I talked about my story and how I came to be where I am today but the main point I really want to drive home to you is that I was not born an entrepreneur and as I explained most of my life I never thought about owning my own business or leaving a legacy behind. So, for those of you who say, “well I don’t know where to begin or I am not sure I have what it takes to be an entrepreneur,” then look at my story and realize you just might have an opportunity staring you in the face and telling you to go for it.
Okay, so let’s move forward with part II of Niche Marketing.
What is Niche Marketing?
If you ask a dozen marketers you will probably get a few different answers, but the one I gravitate towards is, niche marketing is a focused, targetable portion of a market that you try to sell goods to.
For example, one of the most recent and best niche marketing products to hit the market was done by Toyota. Toyota knew that there was a percentage of car drivers who were environmentally conscience and wanted a car that could go long distances without consuming a lot of gas. These individuals cared less about what the car looked like or how fast it went but was more concerned about the environment. Toyota exploited this market and built a car that these individuals would pay more money for and also be put on a waiting list to get one. No other major car company at the time went after this highly focused and targeted group leaving the opportunity for Toyota to capitalize. There are many more examples of niche marketing but the Toyota example is a real good one to study. Although Toyota had success many companies do not but here is a list of positives and negatives to niche marketing.
Positives and Negatives to Niche Marketing
Most effective Marketing Strategies
Now there are many different marketing strategies you can implement, but for the sake of this post and for my presentation to the YEA I am going to focus in on the ones that have been effective for me and my business.
When I first started my online business I thought it was going to be as easy as building a website and having hundreds if not thousands of people come to it. Unfortunately, I was way wrong and the sad part is I should have known better. Having a product or service is one thing but getting be to know about it comes down to marketing. After some work with my business coach I implemented the following strategies to help sell my product:
Those strategies were just several that I tried but they were also my most effective. The key to any good marketing plan is to test, measure, and track your ads or strategies to see if they are working. Keep the ones that work and ditch the ones that don’t. Simple as that!
Well, with that I will end my talk on Niche Marketing and I hope you learned something that you can take along in your entrepreneurial journey!
Before you go out and buy another book or sign up for another seminar on Time Management listen to what my mentor John Maxwell has to say about time management. Listen as a small business owner myself I understand the value of time and I am constantly looking for ways to be a better time manager that was until I listened to John. Watch the video and let me know what you think!
John Maxwell says a profound statement in his “Minute with Maxwell” that I believe is true!
I would love to hear your thoughts and hear what you think about time management.
Happy Friday everyone!
Today, I wanted to bring you a quick video from one of my mentors. John Maxwell is an expert on leadership and has written a number of best selling books. He also puts out these short videos in which he calls them ” A Minute with Maxwell.” I really like these short videos because in them he communicates a powerful lesson in just a minutes time. So, today I wanted to introduce to his “Minute with Maxwell.” Plus, I wanted to share with you this particular one he talks about because as a small business owner we do this everyday.
So, let me ask you, “What choices are you making today that will enhance your business?” Has the economy brought you done and have you blaming it for your lack of success? Trust me, I know how easy it is to fall into that trap, but as Maxwell says, “It is your personal responsibility for the choices you make.”
Think about that over the weekend and we will see you next week. Until then remember it is the choices you make that will determine your success!
To your success,