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Niche Marketing: How to Profit from it Part II

This post is the continuation from the previous post on “Niche Marketing: How to profit from it.” you may recall in the previous post I talked about my story and how I came to be where I am today but the main point I really want to drive home to you is that I was not born an entrepreneur and as I explained most of my life I never thought about owning my own business or leaving a legacy behind. So, for those of you who say, “well I don’t know where to begin or I am not sure I have what it takes to be an entrepreneur,” then look at my story and realize you just might have an opportunity staring you in the face and telling you to go for it.

Okay, so let’s move forward with part II of Niche Marketing.

 

What is Niche Marketing?

If you ask a dozen marketers you will probably get a few different answers, but the one I gravitate towards is, niche marketing is a focused, targetable portion of a market that you try to sell goods to.

For example, one of the most recent and best niche marketing products to hit the market was done by Toyota. Toyota knew that there was a percentage of car drivers who were environmentally conscience and wanted a car that could go long distances without consuming a lot of gas. These individuals cared less about what the car looked like or how fast it went but was more concerned about the environment. Toyota exploited this market and built a car that these individuals would pay more money for and also be put on a waiting list to get one. No other major car company at the time went after this highly focused and targeted group leaving the opportunity for Toyota to capitalize. There are many more examples of niche marketing but the Toyota example is a real good one to study. Although Toyota had success many companies do not but here is a list of positives and negatives to niche marketing.

Positives and Negatives to Niche Marketing

Positives:

  • Profitable – As I just mentioned Toyota was rewarded handily for their entry into the environmentally friendly conscience consumer, which helped their bottom line and profits for the entire company.
  • Hungry – If you find a market that is dying for their need to be filled you have ventured into what I call a “Hungry” market. Finding a hungry market is key to successful niche marketing.
  • Loyal – Most of the time if you find a highly focused and hungry market these individuals become raving fans and are very loyal to you. That is if your product and service are good!

Negatives:

  • Too small of market – Sometimes you might find a niche that is too small to offset costs associated with bringing a product or service to market.
  • Untapped for a reason – A big mistake that marketers make sometimes is that they think they find a niche market that is untapped but the market is untapped for a reason.
  • Crowded – Sometimes if a market is hungry and there is a lot of competition that can lead to an over crowded market and lots of competition.

Most effective Marketing Strategies

Now there are many different marketing strategies you can implement, but for the sake of this post and for my presentation to the YEA I am going to focus in on the ones that have been effective for me and my business.

When I first started my online business I thought it was going to be as easy as building a website and having hundreds if not thousands of people come to it. Unfortunately, I was way wrong and the sad part is I should have known better. Having a product or service is one thing but getting be to know about it comes down to marketing. After some work with my business coach I implemented the following strategies to help sell my product:

  • Email News Letter – One of the best ways for me to deliver information and build a trust with potential clients came from my online newsletter. I created an option for subscribers to join my list and every week I would send them an e-newsletter with tips, suggestions, and personal stories. By providing them solid and valuable information I helped build credibility and trust before I even pitched them something.
  • Blog – I am sure you have all heard about blogs and what they can do for a business and this is the very first thing I started when I began my marketing. Several of my articles where picked up by the search engines and brought traffic to my site, which then allowed me to establish the relationship
  • Facebook Ads – Facebook Ads really was one of the best strategies I implemented. As a marketer the ability to dial into a selective target market, which is what Facebook let’s you do is priceless. At one time over 50% of my traffic came from Facebook Ads
  • Facebook Fan Page I created a Facebook Fan Page for my site Working Mom Workouts , which also allowed me to build a tribe of fans that I could build a relationship with before I tried to sell them anything.
  • Mommy Bloggers – I reached out to a particular group of moms who blog and are well connected in the “mommy circle”. What I did was I provided them a sample of my product and in return I asked them to blog about it to their followers. Nothing more powerful then to get a good review from a person who has influence over a lot of your target market.
  • Google Adwords  When I first started using Google Adwords I lost money and was not very successful but after taking a course I learned how to lower my cost per click and also write better headlines to get clicks to my site. Another great strategy that paid off.

Those strategies were just several that I tried but they were also my most effective. The key to any good marketing plan is to test, measure, and track your ads or strategies to see if they are working. Keep the ones that work and ditch the ones that don’t. Simple as that!

Well, with that I will end my talk on Niche Marketing and I hope you learned something that you can take along in your entrepreneurial journey!

Will you be ready?

I just finished reading a great article from a mentor of mine. His name is Chris Widener and many of you may have heard of him. If not, he is a really great speaker and author. I have read several of his books and each time I walk away motivated and thinking positive. So, today I wanted to share an article I received from him. You can sign up and receive his weekly newsletter at his website. Chris is on Twitter and Facebook as well.

Okay so here is the article and I hope you are ready for this!

Greetings!

Do you believe that anyone can acheive anything? I do.
But there is a caveat that must be made. Those who succeed are those who walk through the door of opportunity when it swings open. That we know.

But what is the secret to getting through the door of opportunity?

Well, YOU have to be OUTSIDE the door when it swings open!!

Here is a great article to help you find the door!
Chris Widener

As the story goes, Frank Sinatra got his big break while working as a waiter. One day, as he was waiting tables, who does he see sitting in the restaurant, but one of the biggest names in the music industry. Old Blue Eyes did the unbelievable: He cleared off a table next to the gentleman and got up on it and sang! He knew he was done at the restaurant for doing so, but how many times would this door of opportunity open up? Needless to say, the rest is history.

You may remember my article about the stagehand for Kenny G who one day was in the auditorium with Kenny, just the two of them, when he started to play every song for him on the piano that was set up. Kenny didn’t even know the guy could play the piano. Guess who is now the lead keyboardist for Kenny G? You got it!

You see, you never know when the door of opportunity is going to open wide. For some, the big break comes early in life and for others later on. But for all of those who become successful, there is one key similarity: They were ready. And for every one of those who were ready, there were thousands more who weren’t.
So, the principle for us is: Be ready!
Are you ready? Here are some thoughts for you to consider.

Are your skills as sharp as they could be? Are they enough so when your shot comes you can perform?

Is your character deep enough to handle success? Let’s face it; you don’t want big success if your character won’t be able to handle it.

Are you working hard to position yourself now? The job to do while waiting for the door to open is to develop your skills and your character, so as to position yourself to get through that door before it closes.

Your door will open someday. It opens for everyone. It may only open once or it may open many times. It is different for everyone and life just isn’t fair that way. But everybody gets a shot. Will you be ready?

When that huge door of opportunity opens up, will you be able to walk boldly through it?
Do everything you can to be ready. Don’t just sit and wish and dream. Be proactive and make sure that you are the most qualified when the door opens. Make sure that you are the hardest worker. Make sure you are the closest to the door.

When it opens – Be Ready!

Shhh. Do you hear that? Hinges creaking! It is the sound of the door opening. Your door of opportunity! Are you ready?

Make it a great day!

Coach Dave

How to borrow other people’s buzz

I have been following Jimmy for some time now and he knows his stuff! Please read this article and if you are interested in making some extra money Jimmy can help you do that.

Coach Dave

How To “Borrow” Other People’s Buzz TODAY (Think Traffic!)

By Jimmy D. Brown

Did you know that other people “warm up” your customers for you with their “big product launches”?

And, did you further know, that a huge opportunity for you to create sales for YOUR product or a product you promote as an affiliate can be the result?

If, that is, you “borrow” the buzz that other people are generating.

Imagine this scenario…

Mr. Marketer creates a new $2,000 product.  He “launches” it with his friends.  Everyone on the forums is talking about it.  Every email sent out within the marketplace has something to say about it.  Bloggers are raving.  The whole industry is buzzing about the new launch.

The average conversion rate is 2%.  And that’s not on $2,000 products.  But, let’s assume that Mr. Marketer is the best in the biz.  And he can generate something obscene like 25% conversion rate on a $2,000 offer (which, by the way, ain’t likely to happen).

IF that were to happen, the flipside is this:  75% DON’T BUY.

In other words, for every 100 visitors to the “launch” site, 75 of them walk away without buying.

Were they uninterested?  If that’s the case, they likely wouldn’t have visited the site in the first place.

In the majority of the cases, they $2,000 price tag was out of their reach.  Not in the budget.  Don’t have the money.  Been there, done that … didn’t have the cash to buy the t-shirt!

So, what can we learn from this?

We can learn…

* These 75 out of every 100 who don’t buy are probably interested to some degree.

* These 75 out of every 100 have heard all of the buzz and have been “presold” on the premise of the product.

* These 75 out of every 100 are strong candidates to buy a lower-priced, related alternative.

That’s where YOU come into the picture.

You “borrow” the buzz that’s been generated for the big product being launched by talked about by everyone as you promote a lower-priced, related alternative!

Here’s how you do it…

1. Look for high-dollar launches in your market.

The first step is to keep your eye on the pulse of your market.  Whenever a major new product is being launched, get busy.  You’ll usually know days, if not weeks, in advance because that’s how launches work:  they do a lot of “pre” build-up work to get people salivating for the eventual launch.  Keep your eyes out for anything new in the works.

2. Promote a low-cost alternative.

It doesn’t matter if you write a quick 10-15 page report, promote your own existing product that is related or grab an affiliate link to some other existing product or service.  It doesn’t really matter WHERE you obtain this lower-priced alternative.  The important thing is that you find one.  It needs to be related to the topic of the big product being launched.  It can be related either (a) by teaching a similar concept, or (b) teaching a portion of the big product’s concept.

3. Write a mailing that explains the two options.

You’ll want to write a mailing to send to your subscribers or to post at your blog.  This mailing needs to contain three important elements…

– Content that presells.  Share some meaty nuggets related to the offer you are ultimately going to promote to set the table.

– A small blurb about big launch with your link. Mention the “major” launch briefly.  Describe it’s benefits and use an affiliate link of yours to point to the offer.  Mention that it’s only drawback is “price”.  Express that many people can’t afford it.

– A stronger promotion for your option.  Then, really hit home with this “lower-priced, related alternative”.  Let them know the benefits are similar at a fraction of the cost.  Be sure to point out that it’s priced for everyone — especially those who feel “left out” of the big budget launch because they can’t afford it.

Then, it’s just a matter of getting that mailing out to your subscribers.

Let’s look at what you have in place as a result of this strategy…

* You have two promotions:  a minor one for the same “major” launch everyone else is promoting, and a “major” one for the lower-priced, related alternative.

* You have “borrowed buzz”.  Everyone in the marketplace is warming up prospects with all of their “talk” about the importance of the subject matter of the “big product launch”.  They are primed and ready to buy … something!

* You have a spike in sales coming.

This is a wonderful strategy for getting extra sales.

Remember, there are always a whole lot more people who DON’T buy the product being offered in the “launch”, than those who do!  You’ve got a huge pool of prospects in the 75-98% of people who don’t buy the $2,000 offer.  Many of them WILL buy a lower-priced, related alternative.

So, the only thing left for you to do is get started.

And if you’ve like a shortcut, let me show you a quick way to do it TODAY.

You  have almost certainly seen that Product Launch Formula 3.0 (PLF3) has launched this week.  Everyone is talking about it. While there are a lot of different strategies and ideas involved in a “launch”, the backbone is the same…

*** Other people send you the majority of your traffic.

It’s obviously a very *HOT* topic right now.  People are scrambling to pay BIG BUCKS for the course.

But…

Do you think everyone can afford it?

What about the tens of thousands of internet marketers who can’t afford it, but who ARE INTERESTED in the subject?

What a shame to let them sit by without getting any sales from them!

But, don’t worry — you CAN get sales from them!  Here’s how…

You offer them something for PENNIES on the dollar that provides the same end result:  other people sending them traffic for their products and services!

A few days ago Jimmy D. Brown announced a resale rights offer for his SalesArmySecrets.com course.

All the details are at http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=49

There are still licenses available for YOU to grab in order to sell a low-cost alternative to the high-dollar “launch” product that everyone is jabbering about.

***BUT IT GETS BETTER — FREE PLR to $20 Report! ***

Jimmy wrote a report several months ago which he briefly made available to one of his membership sites.  It’s entitled “How To Get R.I.C.H. With Your Own Affiliate Program”.

(It was pulled after a month and is no longer available anywhere.)

The report is 21 meaty pages in itself, but it also strongly promotes the Sales Army Secrets course at the end.

When you order one of the remaining licenses for Sales Army Secrets, Jimmy is going to give you (no cost!) a free PLR license to the special report!

You can sell the report for $20, give it away, do whatever you want with it (as long as you don’t misrepresent it or mention Jimmy in reference to it)…

…while using the endorsement at the close of the report to promote YOUR COPY of Sales Army Secrets!

It’s a ready-made marketing report to get people to buy Sales Army Secrets from you!  You can sell Sales Army Secrets for $97 per order and keep 100% of every sale!

Here’s what you need to do…

1. Order the Sales Army Secrets resale rights license at http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=49

2. Register and open a ticket at Jimmy’s support center at http://www.Infoprofitshare.com and provide his staff with a copy of your receipt.

Within 24 hours someone will send you the download information for this special Free PLR offer.

That’s it!

Get one while it lasts…

http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=49

There’s only ONE catch…

This special offer is for the next 3 days only.  On Friday, July 2nd at 10PM CDT, Jimmy is shutting down the license offer and this Free PLR offer.  They will no longer be available.  Officially “retired” at that point.

Grab yours now:  http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=49

Then you can quickly “borrow the buzz” of those promoting PLF3!

I love Back to School

 

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 Today was the first day of school for us here in Texas! I always loved the first day of school. For me I always felt like I had another shot at doing better and making better grades. Unfortunately, I seemed to always care more about sports and friends. Well, I guess I do not feel that bad for me because I had some great times and would not change it for the world. I do however, wished I would have spent more time learning back then. The funny thing is I did not start really studying until after college. Okay, I am sure you are wondering what am I getting at so I will get to my quick point today.

Today is the first day of school and for the most part kids are starting over and have the opportunity to make things right for the year but for you and me we do not have to wait until the next school year to make things right. Each day we can approach our career and day as a brand new start. If there is something you want to get better at then set a goal to become better. if you want to change a bad habit that start practicing the discipline you need to break it. Don’t wait until next year to get better and start fresh. Start today and live the life you have always wanted to live.

What you can learn from “Shamu” the Killer Whale

Well I am back from a wonderful relaxing vacation with the family. Despite the sweltering heat we had an amazing time visiting San Antonio and Sea World. Now, I would like to be able to say that I did not think about work but unfortunately I can not help but think about how my experiences can help give you an edge or tip to increase your knowledge and business. So, my question for you today is, what can you learn from a killer whale named “Shamu”? 

I am assuming everyone has had the opportunity to visit a Sea World and has seen the Shamu Show. If not, I highly recommend that you visit a location near you and take in the experience. So with that being said, each year Sea Worlds change things up with the themes of their shows and currently the theme of the Shamu show is “Believe”. What a great theme for what we are currently experiencing right now in this economy. I know people are struggling right now and now more than ever it is important to continue to believe in what you are doing and most importantly, believe in yourself.  Beleiving in yourself is an important first step for your success, but the real lesson I want to get across to you today is what you can learn from Shamu the killer whale.

The first and most important lesson to take away is that Shamu is the predator of all predators in the ocean; however, as dominant as this creature is the killer whale and the Sea World trainers have developed a trust that is incomprehensible to think of. Who would ever think that a whale and a trainer could come together and develop a trust that allows a unique relationship to develop and flourish. Building trust is the single most important  trait that you need to develop with your clients. Trust will open up doors that you never thought were possible and once the doors are open then you will be able to help solve the emotional pain that your client is experiencing. I guarantee you that once you have established trust with your client you will create a raving fan. (More on raving fans at a later date)

The second take away from Shamu is the adaptability that exists between him and the environment that exists at Sea World. It is almost unfathomable to think that a killer whale is able to adapt to different elements and ultimately succeed no matter what environment that he is in. This is important for personal trainers if you want to succeed. The best way to become a successful personal trainer is to adapt to your environment and your client. Each client will present a different opportunity and with that you will need to adapt to their personality and their needs if you want to retain them as a client. Listen, if a killer whale can adapt from being the dominant animal in the sea to a trained entertainer then I know that you can adapt to whatever client personality that is presented to you.

If you want to be a successful personal trainer learn two things from Shamu the killer whale. Build trust and learn to adapt to your environment and you will become successful with your business.