If you’ve followed the How to Create a Membership Site to Generate Passive Income article series, then you already know that there’s a truckload of profits waiting for you on the backend of your site. That is, you can make extra money by offering more products and even more expensive complimentary products to your members.
Now, one option is to be an affiliate for related products and services. The better option is to create these products yourself. That way, you keep 100% of your profits.
Here’s what I suggest: While you’re planning your first membership site, you should also simultaneously plan what complimentary products you’ll sell on the backend. And one way to make money on the backend is by creating a family of related sites and linking them together.
Let me give you an example from my own business. I run and use the following membership sites:
You can see why linking these sites together (cross-selling them on the backend) works. Any marketer needs to learn how to create content, so they join Contentnaire™.
Most marketers – even if they create their own products – will make additional money as affiliates, so they’ll join Affiliatenaire™ to learn how to get bigger affiliate paychecks.
Finally, most marketers will want to learn how to incorporate residual income streams into their business, which Simple Member System™ teaches them how to do.
Tip: The advantage of creating a family of sites goes beyond merely having something to sell on the backend. A family of sites also helps you develop your brand and grow your brand recognition. And that means more sales, more customers and more profits.
Now let me give you a few examples of how you can create a family of membership sites around a related niche (or even around a singular topic):
When you’re building your first membership site, ask yourself: What ELSE do my customers want?
Do your market research to find out what other products they’re currently buying. Then create a family of sites around related topics. It’s the quick and easy way to tap into the backend profits… on autopilot!
So I hope you have enjoyed this series of articles and have decided to start your own membership site. If you want a simple and fast way to get started then I recommend trying the Simple Member System to get your membership site up in the next 48 hours!
To your success,
In Part 1 of the “How to Create a Membership Site that Generates Passive Income”, you’ll notice that I gave an example of a 12 week course. That was no accident.
You see, most people who think of “membership sites” think of content that’s delivered weekly or monthly… indefinitely. Members pay month after month and the owners deliver month after month.
This works fairly well if you’re running a PLR membership site or similar. But if you’re running a training site, your members are going to drift away if you just give them tips and tricks indefinitely. And they might even bail out a couple months after joining, simply because there’s no end in sight.
So here’s what you do instead…
Create a fixed-term membership site. This is a site that runs for a specific period of time, such as three months, six months, twelve months… or any length of your choosing.
Tip: For best results, create a step-by-step series as described in Part 1 of this article.
Here’s why this works…
Imagine if your site went on indefinitely. Someone might join and after a couple months quit. That’s pretty normal. But if the course only stretches out for six months, psychologically the customers will feel better if they just remain a member for the entire six months. They want to see through to the end.
This is actually a Neuro-Linguistic Programming (NLP) trick. Simply put, people don’t like unfinished business. That’s why they’ll even read books they don’t like or watch boring movies – once they’ve invested some time into the activity, they want to see it through to the end.
While just creating a fixed term site created this psychological commitment to your course, you can make the commitment even stronger by building anticipation for the upcoming lessons. That is, from the very first lesson you work on “selling” the other lessons. Like this:
Build anticipation for the whole course in lesson #1. Your first lesson should include an overview of all the lessons. But don’t just write it out like a table of contents. Instead, write it like bullet points to a sales letter.
Example: “In Lesson #3 you’ll discover a simple trick that will triple your conversion rate!” In other words, arouse curiosity whenever possible.
Build anticipation for the next lesson at the end of each lesson. At the end of each lesson you’ll want to include something like, “Stay tuned for next week’s lesson, where you’ll find out the secrets of creating cash-pulling headlines!”
Build anticipation for future lessons and bonuses periodically. Finally, from time to time you should remind members of upcoming lessons. For example, in lesson #5 you might remind members of a particularly valuable lesson or bonus that you’re offering in lesson #9. Again, write it like a sales letter bullet, where you arouse curiosity and put forth a benefit.
The biggest challenge in running a membership site is retaining members.
With a typical membership site, your members may only stick around for two or three months. But you can quickly and easily ensure that more of your members stay around for six months, twelve months or even longer by creating a fixed-term membership site!
In part 3 of this series I will be showing you the fun stuff, which is “How to set it and forget it!”
Ever since I launched my Working Mom Workouts membership site I have received several inquires on how I did it. Well, I wish I could tell you I was the expert on creating membership sites but truth be told I had a mentor help me with it. So, today I thought I would share with you what some of the things I learned.
My mentor describes the “perfect” mix of information products like this…
E – ENTRY level products
S – SUBSCRIPTION level products
P – PREMIUM level products
He says this is infoproduct ESP … and lets you see profit in your future! Catchy, huh?
Most people talk about “entry level” products. These are $7 reports, $27 courses, etc. Low-cost stuff that’s intended to build trust with the customer and get them to spend more money with you. They are usually “graduated” to “premium level” products such as coaching programs, high-dollar physical products, workshops and other big-ticket items.
While these are both needed and good, it’s that middle one — “subscription level” products — which is the really integral center of your business.
Subscription level products are the ones that you get paid for over and over again. They are membership sites and other methods of residual income. You find a customer ONCE and they pay you month after month.
This is the key for a variety of reasons, but primarily it’s key for this one:
-> You can count on the payments.
There is some security in knowing that you’ll get paid every month from the recurring billing.
Having your own membership site is a MUST if you’re serious about doing business online. There’s only one problem … it’s not as easy as it sounds.
These membership sites are not easy because…
* They require a lot of time investment to start.
* There are pricey and complicated scripts to purchase.
* It is hard to keep members active and subscribed.
* You need a lot of ideas to keep it going.
I could go on and on.
But, the residual income is just too good to ignore.
That’s why I was so excited when Jimmy D. Brown announced a “new” type of membership site called “fixed term memberships” (FTM). These are sometimes known as “autoresponder” membership sites.
You can read all about them at: IM Institute
All you need is one article to get your membership site up and running!
Jimmy teaches you how to literally have one up and running in 48 hours or less.
There are only 1,000 memberships available and then it will close down. If you know Jimmy’s reputation, he doesn’t play marketing games. He’s shut down every time he promised he would. In fact, he retired over 100 of his products just like he said he would!
Visit the site today to read all about it. Even without joining you can learn enough to see if it’s for you. At the site Jimmy explains the concept, how it works and what you need to get started today.
Visit right now for all the details: IM Institute