Do you remember the song “Party Like it is 1999” by Prince? Man, I remember that song and the year like it was yesterday! As they say, “Those were the Good Old Days” and it was also the time period that I first started thinking about how to leverage my expertise as a personal trainer with the Internet. I mean if you had a dot com (name.com) you were bound to strike it rich and retire young back in those days. Shoot I remember all my friends telling me that they were going to cash in on their stock options and retire by the time they were 30. I was so jealous and wanted to come up with a way to leverage my knowledge and expertise and use the Internet but how was I going to do it. Well, unfortunately it was still a little to early to fully use the Internet to leverage your expertise but that is not the case today! It has never been easier and my dreams and goals of having a successful Internet business have finally come to fruition. Yours can too and if you follow these 3 steps you will be on your way to using your knowledge and expertise to make passive income online!
#1: Create An Offer. It all begins with creating a new offer. This is almost exclusively an “information” based product or service and includes small reports, ebooks, membership sites, physical products, coaching programs and software applications. It all hinges upon writing tiny, 7-15 page special reports. That’s all! And, if you don’t feel comfortable writing even these bite-sized reports, you can hire a “ghostwriter” to do it for you!
#2: Build A List. With a new offer created, you then send out multiple mailings to all of your lists. This, as you can imagine, creates a flurry of orders instantly … literally within minutes of sending out the mailing orders begin to arrive. Some who use this system have tens of thousands of subscribers on their lists and more coming in every single day.
#3: Notify Partners. Want to know what to do to generate “traffic” to your site? It’s simple: I notify my affiliates and partners of my new offers … and THEY do all of the work for you! Whether it’s a full-time affiliate manager, a member of an affiliate program or limited joint venture partners, almost 100% of the traffic in this system is generated by OTHER PEOPLE. And — get this — the lists that I mentioned earlier … those are built through partner traffic as well!
Simply put if you want to leverage your expertise and make passive income online all you need to do is implement these 3 simple ways. The beauty of this is it can be done in any niche and for any subject. I have always believed that if you have valuable information and want to reach a mass of people to help them with a particular problem they face, then it is your responsibility to get it out there. So, what are you waiting for get started today leveraging your knowledge and make some passive income online!
If you are want a complete step by step system to show you everything you need to know to have a successful Internet business where you use your knowledge then check out my Internet Copy System.
To your success,
People ask me all the time how I got started with Internet Marketing and I tell them that there were two things. One, I wanted a way to take my knowledge and expand it using the web and second, it fulfilled a way for me to create passive income.
The response that I usually get from people after I tell them this, is that they want to start a membership site and want to know how to get started. So, I decided t write a short series of posts describing to you how to get your own membership site up and running.
So you want to start a membership site.
The first thing you need to think about is your niche and your topic.
Now think about this for a moment…
Your goal is to get members to happily pay you month after month for content. Obviously, that means you need to:
But here’s something else…
In order to get your members paying month after month, you need to be able to make them look forward to each upcoming lesson. And the best way to do that is by creating a membership site around a step-by-step process. That is, your lessons teach your members how to achieve a specific result.
You see, if you just provide tips and tricks for your members, there’s no sense of continuity. Your members don’t develop as strong of a psychological commitment to staying a member, because they won’t have a need to see the course through until the end.
Now imagine having numbered steps and lessons instead. When someone is receiving lesson 10 of a step-by-step process, they’ve made an investment of time and money into learning the process – so they are less likely to “bail” before they’ve received all the steps.
Let me give you a few examples of sites that teach a specific achievement or result using a step-by-step process:
Now let me give you an example of what a 12-week online marketing course might look like:
Step 1: Choose a niche.
Step 2: Market research.
Step 3: Plan your sales funnel.
Step 4: Get a domain and hosting.
Step 5: Get an autoresponder.
Step 6: Write your autoresponder messages.
Step 7: Create a squeeze page.
Step 8: DIY product creation – research and outline.
Step 9: DIY product creation – creating and polishing the product.
Step 10: Create a sales letter.
Step 11: Drive traffic – free methods
Step 12: Drive traffic – paid methods.
Notice how each step builds on the previous step.
It starts with a member not even having an idea for a niche… and ends with the member driving traffic to a sales letter and making money.
In other words, if the member completes the steps as the course progresses, he or she should be able to enjoy a specific achievement or result by the end of the course.
Note: The above example is a 12-week course. Naturally, you could easily stretch this out to a year or more by creating more steps and more in-depth steps. You could go on indefinitely as long as you kept providing more advanced info as the course progressed.
One final tip…
To keep your customers happy, make sure that they are progressing and enjoying results right from the beginning.
Example: If you create a yearlong course, don’t stretch out the process for a year. Instead, give the step-by-step instructions your customers need to experience some type of results immediately (within a few weeks or month after joining) and then provide more in-depth instructions as the course progresses.
In short: Satisfy your customers’ needs for instant gratification while still providing the continuity that will keep them as a member. You’ll learn more about that in Part 2 of this series.
How would you like to know seven tips to start doing today that will help you get more personal training clients? Now, my goal for you is over the next month try and implement two or three of these tips and six months from now you will start making more money and have more personal training clients. Today’s post is going to include the first of three posts that I will share with you on how to get more clients. Here are the first three.
1.) Get more knowledge – Yes, the first thing I tell new fitness professionals is to read, listen, and watch anything that is related to improving you as a trainer and business person. I am sure you have heard the phrase “Leaders are Readers”. This is so true if you want to be the lead personal trainer in your area you need to keep learning.
2.)Write articles – This is something I wished I would have done sooner. Newspaper and magazine editors are always looking for a great story and by being published it does two things. One, you become tagged as an expert and two, you get free marketing to hundreds of readers and potential prospects.
3.) Speak at local companies – In today’s economy, companies have had to dial back the perks they are giving out to their employees. So, having an expert come in and speak on health and fitness is something that employees want and value. You are doing the company a big favor and also yourself because it gives you a chance to market yourself. Also, this will continue to build you up as an expert and give you the credibility you need to make the sale. If you do a good job you will be asked to come back and each time you speak you have the potential to get more clients.
Tomorrow I will share with you two ways to get more clients without physically training anyone. As for now pick up a book or listen to an audio of someone who can give you more knowledge, which will start you on a path to more money.