People ask me all the time how I got started with Internet Marketing and I tell them that there were two things. One, I wanted a way to take my knowledge and expand it using the web and second, it fulfilled a way for me to create passive income.
The response that I usually get from people after I tell them this, is that they want to start a membership site and want to know how to get started. So, I decided t write a short series of posts describing to you how to get your own membership site up and running.
So you want to start a membership site.
The first thing you need to think about is your niche and your topic.
Now think about this for a moment…
Your goal is to get members to happily pay you month after month for content. Obviously, that means you need to:
But here’s something else…
In order to get your members paying month after month, you need to be able to make them look forward to each upcoming lesson. And the best way to do that is by creating a membership site around a step-by-step process. That is, your lessons teach your members how to achieve a specific result.
You see, if you just provide tips and tricks for your members, there’s no sense of continuity. Your members don’t develop as strong of a psychological commitment to staying a member, because they won’t have a need to see the course through until the end.
Now imagine having numbered steps and lessons instead. When someone is receiving lesson 10 of a step-by-step process, they’ve made an investment of time and money into learning the process – so they are less likely to “bail” before they’ve received all the steps.
Let me give you a few examples of sites that teach a specific achievement or result using a step-by-step process:
Now let me give you an example of what a 12-week online marketing course might look like:
Step 1: Choose a niche.
Step 2: Market research.
Step 3: Plan your sales funnel.
Step 4: Get a domain and hosting.
Step 5: Get an autoresponder.
Step 6: Write your autoresponder messages.
Step 7: Create a squeeze page.
Step 8: DIY product creation – research and outline.
Step 9: DIY product creation – creating and polishing the product.
Step 10: Create a sales letter.
Step 11: Drive traffic – free methods
Step 12: Drive traffic – paid methods.
Notice how each step builds on the previous step.
It starts with a member not even having an idea for a niche… and ends with the member driving traffic to a sales letter and making money.
In other words, if the member completes the steps as the course progresses, he or she should be able to enjoy a specific achievement or result by the end of the course.
Note: The above example is a 12-week course. Naturally, you could easily stretch this out to a year or more by creating more steps and more in-depth steps. You could go on indefinitely as long as you kept providing more advanced info as the course progressed.
One final tip…
To keep your customers happy, make sure that they are progressing and enjoying results right from the beginning.
Example: If you create a yearlong course, don’t stretch out the process for a year. Instead, give the step-by-step instructions your customers need to experience some type of results immediately (within a few weeks or month after joining) and then provide more in-depth instructions as the course progresses.
In short: Satisfy your customers’ needs for instant gratification while still providing the continuity that will keep them as a member. You’ll learn more about that in Part 2 of this series.
In the Information Age, the more information you can provide to potential customers, the more likely they are to learn from you, and find you to be a credible, reliable source. Credibility is the first step to earning confidence. Customer confidence leads to increased sales. Focus on delivering QUALITY content about your business and your services, and your public perception will increase…as will your sales.
Cisco predicts that 80% of all internet traffic will be video by 2015. If you’re not learning about how to use video to grow your business online, it’s time to get started. Consider video presentations about your business and services. Go for quality and differentiate yourself from your competition early in the game. Video brochures, video newsletters, and regular video communications on your web site will identify your business as progressive and “in touch”. Become friends with your local video production company and get a leg up on your competition.
Facebook will reach 1 Billion members in late 2011 or early 2012. That’s almost one quarter of the world’s population as members on one web site. If you don’t have a Facebook page, now is the time to get one. Social media isn’t just for idle workers. Businesses are using social media to connect to a larger world of customers. Twitter, Facebook, LinkedIn and others are leading the way. But don’t just be a follower. Lead the way by using these great business applications that are take social media one step further: Chatter by SalesForce.com, Jabber… Show and Share…and Quad…all by Cisco. From webcasting, and video sharing to cutting edge business networking applications, our world is going Social. Don’t get left behind. Be an early adapter and get a “leg up” on your competition.
You’ve heard of people turning their blogs into six-figure income centers. And you’ve heard of others who’ve started a blog, worked hard at it, and then eventually abandoned it because it didn’t make them a dime.
I’m sure you’d like to be in the former category rather than the latter.
You can increase your chances of doing so but following these three easy steps for making money as a blogger…
People aren’t interested in reading ads or “spun” articles that are nothing more than gibberish. They want solutions to their problems. And that means they need quality content. In other words, they want useful information that solves their problems.
Here’s the key, though: While the information you provide should be useful, it should also be incomplete.
That is, it shouldn’t completely solve your prospects’ problems. After all, if you completely solve your prospects’ problems, then they really have no need to buy what you’re selling.
One way to provide useful but incomplete solutions is by sharing articles that tell people what to do, but don’t go into detail about how to do it.
Example: A marketing blog might have the instruction “buy a good domain name at NameCheap.com,” but it doesn’t get into the details of what it means to buy a “good” domain name. Then the blogger can point to a short report that tells people how to build a website (which includes how to choose a good domain name).
You’re already providing useful content. Soon you’ll have plenty of readers eyeballing this content. So before you bring in the traffic, you need to find ways to monetize the traffic. Here are three ways:
Example: You can sell a rotating banner ad on the home page of your blog. You can even sell plain text links.
Your blog is ready to make some money – now you just need traffic! Here are three ways to get traffic:
There’s not enough room in this article to share with you all the tips you need to know to make a killing with your blog. That’s why you need the 31 Day Guide to Making Money as a Blogger. Get your copy at www.davemcgarry.com/cms/bloggingforprofits.com