You’ve heard of people turning their blogs into six-figure income centers. And you’ve heard of others who’ve started a blog, worked hard at it, and then eventually abandoned it because it didn’t make them a dime.
I’m sure you’d like to be in the former category rather than the latter.
You can increase your chances of doing so but following these three easy steps for making money as a blogger…
People aren’t interested in reading ads or “spun” articles that are nothing more than gibberish. They want solutions to their problems. And that means they need quality content. In other words, they want useful information that solves their problems.
Here’s the key, though: While the information you provide should be useful, it should also be incomplete.
That is, it shouldn’t completely solve your prospects’ problems. After all, if you completely solve your prospects’ problems, then they really have no need to buy what you’re selling.
One way to provide useful but incomplete solutions is by sharing articles that tell people what to do, but don’t go into detail about how to do it.
Example: A marketing blog might have the instruction “buy a good domain name at NameCheap.com,” but it doesn’t get into the details of what it means to buy a “good” domain name. Then the blogger can point to a short report that tells people how to build a website (which includes how to choose a good domain name).
You’re already providing useful content. Soon you’ll have plenty of readers eyeballing this content. So before you bring in the traffic, you need to find ways to monetize the traffic. Here are three ways:
Example: You can sell a rotating banner ad on the home page of your blog. You can even sell plain text links.
Your blog is ready to make some money – now you just need traffic! Here are three ways to get traffic:
There’s not enough room in this article to share with you all the tips you need to know to make a killing with your blog. That’s why you need the 31 Day Guide to Making Money as a Blogger. Get your copy at www.davemcgarry.com/cms/bloggingforprofits.com
Copyright (c) 2010 Mr. Inside Sales
I consult with a lot of business owners, and I hear a common complaint: “The sales team isn’t making their revenue numbers and my sales manager doesn’t seem to know what to do to get them to improve. What should I do?”
After reviewing their sales processes, their training program, sales scripts, etc., I always ask the same question: “How much production is your sales manager generating per month?” And I almost always get the same answer – “My manager doesn’t sell.”
Therein lies the problem.
The problem with most sales managers that they don’t sell. And the problem with that is how can they teach and manage something they aren’t doing themselves (or worse, can’t)?
Now I know there are differing opinions on this – some say managers need to manage from the sidelines (like coaches), need to be involved in higher level responsibilities, need to attend endless meetings, and need to be able to set revenue goals and get their team to achieve them.
I agree with some of this (except the endless meetings part!), but the most effective and respected sales managers and V. P.’s I work with all lead by example. They have a personal quota and they keep their skills sharp and refined because they are on the phones closing prospects and clients every day.
Because of this, they have a real understanding of what it takes to get the job done, and so they are in the best position to teach it to others.
Here are the top 5 benefits of having a selling sales manager:
1) Sales managers who actively sell have an up to date, intimate understanding of what techniques, skills and strategies work in your selling environment. And having this first-hand knowledge means they can teach it to others.
2) Because a selling sales manager has this immediate experience of closing sales, they are in a much better position to help their team members close business as well. They can easily do a TO (take over) when a sales rep needs help. This not only teaches the rep how to handle selling situations, but it often saves a sale as well. This is what your sales manager must be able to do, and it is a crucial part of their job.
3) A selling sales manager commands the ultimate respect and confidence of his/her sales team. A sales manager is a leader of his team, and the best way to lead is by example. Sales reps respect and follow a leader who can help them close sales and achieve their goals. They’ll also work harder for them.
4) A confident sales manager grows a confident and productive team. Nothing is better for a sales manager than to have him/her demonstrate, to themselves and others, that they have what it takes to successfully close sales. A successful selling manager isn’t afraid of setting production goals because he knows he can achieve them (and he knows what it’s going to take).
5) As a business owner, you must have the confidence that your manager knows exactly how to accomplish your company’s revenue goals. The most accurate way to determine this is by having the sure knowledge that he knows how to do it himself. This experience is invaluable and will ensure that the goals you set are reasonable and reachable.
The #1 problem I run across when working with companies is an unreachable, unrealistic revenue goal set by the owner that has no real buy in by the sales manager. It is this disconnect that causes friction, undermines morale, and often leads to demotivated, underperforming sales teams (and managers).
All this can be avoided when you have an experienced, hands on, selling sales manager who can give you honest and accurate feedback about production goals and the ways to achieve them.
There are many more benefits of having a selling sales manager leading your team, but I hope this short list has convinced you. Believe me, the fastest way to make your sales manager better is to give them a quota and require them to pick up the phone and start closing business.
If you don’t already have a quota for him/her now, then do yourself (and your company and your manager) a favor and set one this week. All of you will benefit from it!
About the Author
Want to sell more with less rejection over the phone? Download the free Special Report, “Ten Techniques to Instantly Become a Better Closer”.
One of the most critical aspects to getting more personal training clients and more sales with either your products or services is to build credibility with your prospects and clients.
CREDIBILITY – Some people might say it is the most important characteristic for a personal trainer to have and establish. Because of all the infomercials and the get fit fast scams, the fitness industry lacks credibility. That’s why it is essential from the second you meet a prospect to establish credibility with them. You must no longer look as yourself as just a trainer or sales person, but also as a consultant. You see, people view consultants as problem solvers and experts.
Action Item – Ask yourself this question: “In the eyes of the prospect, what have I done to establish credibility?”
Now, there are many ways to do this and especially with the explosion of social media and technology but there is no better way to help with credibility then to have other people build it for you. Check out this article that was published in the Orlando Sentinel, which sites a publication from the Harvard Medical School saying that, ” A personal trainer can be a great investment.” This is a great article to tweet to your followers or hand out to prospects to help build that credibility.
As most of you know by now I am a huge Gator football fan, and last week the Gators just barely beat the Arkansas Razorbacks. Now, when I say barely, I mean the game could have gone either way, but fortunately for the Gators they pulled off the victory. With the victory being so ugly everyone is talking about how Florida is not really good and they are just barely winning their games. Of course, this drives me crazy because regardless if they won in style they still won the game. I am sorry, but a W in the win column is still a W!
Alright, you may be asking what does this have to do with me being a personal trainer or fitness professional. Everything! I know too many personal trainers that try to get flashy and fancy with prospects and clients. Because of this behavior I see all too often personal trainers either lose the sale or lose the client. Remember, when it comes to closing a sale or keeping a personal training client for a long time you have to understand that the way to win is by being consistent and determined to do your best. If you stick to the fundamentals of solid training and showing the client that you have their best interest in mind then you will win 9 out of 10 times. So, the next time someone says, “well you did not win with style.” You tell them I still won!
Happy New Year! No, I am not crazy. Let me explain. Ever since I started in the fitness industry some 14 years ago I always thought Sept 1st seemed a little different. What I mean is typically Labor Day weekend falls right about now and once the holiday is over you get a ton of people into the gym. I am not exactly sure why but I can bet you that most people took the summer off and now after several months of laying around they are ready to get moving. With all this new motivation it tends to be just like the New Year in terms of people setting goals and getting back into shape. The question I have for you is what have you done to prepare for this new wave of prospects back into the gym? Have you looked at your goals you set at the beginning of the year? ( You did set and write down your goals, right?) If you have not reached the financial goals you set back in January you have 4 months to reach them and don’t forget you have several holidays that will get in your way. The main point I want you to take away from this post today is that you can bet on the fact people are motivated to start personal training again and you need to also look at the goals you set for yourself back on one of those cold January days.