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4

How to Create a Membership Site that Generates Passive Income Part I

People ask me all the time how I got started with Internet Marketing and  I tell them that there were two things. One, I wanted a way to take my knowledge and expand it using the web and second, it fulfilled a way for me to create passive income.

Simple Membership SystemThe response that I usually get from people after  I tell them this, is that they want to start a membership site and want to know how to get started. So, I decided t write a short series of posts describing to you how to get your own membership site up and running.

So you want to start a membership site.

The first thing you need to think about is your niche and your topic.

Now think about this for a moment…

Your goal is to get members to happily pay you month after month for content. Obviously, that means you need to:

  • Over-deliver with quality content. You want your members to feel like they’re getting a steal for the price.
  • Give your members what they want. If you’re just starting your site, then look to the top-selling products in your niche to see what your target market is already paying for.

But here’s something else…

In order to get your members paying month after month, you need to be able to make them look forward to each upcoming lesson. And the best way to do that is by creating a membership site around a step-by-step process. That is, your lessons teach your members how to achieve a specific result.

You see, if you just provide tips and tricks for your members, there’s no sense of continuity. Your members don’t develop as strong of a psychological commitment to staying a member, because they won’t have a need to see the course through until the end.

Now imagine having numbered steps and lessons instead. When someone is receiving lesson 10 of a step-by-step process, they’ve made an investment of time and money into learning the process – so they are less likely to “bail” before they’ve received all the steps.

Let me give you a few examples of sites that teach a specific achievement or result using a step-by-step process:

  • How to start an online business.
  • How to write a sales letter.
  • How to choose, train and raise a puppy.
  • How to adopt a child.
  • How to homeschool your child.

Now let me give you an example of what a 12-week online marketing course might look like:

Step 1: Choose a niche.

Step 2: Market research.

Step 3: Plan your sales funnel.

Step 4: Get a domain and hosting.

Step 5: Get an autoresponder.

Step 6: Write your autoresponder messages.

Step 7: Create a squeeze page.

Step 8: DIY product creation – research and outline.

Step 9: DIY product creation – creating and polishing the product.

Step 10: Create a sales letter.

Step 11: Drive traffic – free methods

Step 12: Drive traffic – paid methods.

Notice how each step builds on the previous step.

It starts with a member not even having an idea for a niche… and ends with the member driving traffic to a sales letter and making money.

In other words, if the member completes the steps as the course progresses, he or she should be able to enjoy a specific achievement or result by the end of the course.

 Note: The above example is a 12-week course. Naturally, you could easily stretch this out to a year or more by creating more steps and more in-depth steps. You could go on indefinitely as long as you kept providing more advanced info as the course progressed.

One final tip…

To keep your customers happy, make sure that they are progressing and enjoying results right from the beginning.

Example: If you create a yearlong course, don’t stretch out the process for a year. Instead, give the step-by-step instructions your customers need to experience some type of results immediately (within a few weeks or month after joining) and then provide more in-depth instructions as the course progresses.

In short: Satisfy your customers’ needs for instant gratification while still providing the continuity that will keep them as a member. You’ll learn more about that in Part 2 of this series.

Dave

3

Google Places Is King when it comes to Local Online Search

Are you still doing the same old traditional advertising and marketing? Sure, I still believe you need to use several differnet mediums to connect to your target market but I am about to tell you a new way that is going to change how you market to your clients. Have you heard of Google Places? I know most of you have heard of Google, but Google Places is still unknown to most businesses. Most of us realize that about 80% of our business comes from a radius of 7 miles, which means local search is king. You see, Google realized that as well and they went out and created 50 million listings that range from all sorts of businesses. Have you claimed yours yet? My guess is probably not because as of this writing my research concludes that only 2% of U.S. listings have been claimed.

Now what exactly is Google Places and why should you care? Well, let’s answer the first question about what is Google Places. Google Places essentially is a local search engine run by Google. For instance, let’s say you were looking for a gym in Dallas TX and you go to Google and type in the search box “Gyms in Dallas TX.” Google then realizes that you are doing a local search and based on your current zip code that they have on file for you, Google then displays results for gyms in the Dallas area that are listed. You may have recognized this by the little tear drop and letter associated with the exact spot on the map. Now, I know what your thinking, “Okay, but so what, nothing too spectacular there.” Well ,it gets better I promise, which now leads me to why you should care.

Google Places is King and here is why you should care:

  • Place search results will automatically start showing when google predicts you searching for local
  • More information than typical organic results
  • Sometimes have pictures or videos
  • They show reviews
  • Linked to directions and maps
  • In many cases the search results are above organic rankings
  • Maps drive sales
  • Maps are the new “Yellow Pages”
  • Maps are mobile
  • To be effective in the future you will need to fuse mobile and search

And that is just the start of local search and Google Places. More and more people are using local search and social media to decide where they want to spend there dollars. Where else could you go and find reviews, pictures, and videos. Sure, you can have a website but people will need to know to typ in your URL or maybe you will be lucky to be on the first page of search, however, if you are listed in Google Places you show up regardless.

Now this is just the start like I said there is much more to be discussed and I plan on doing so in future posts. So, what are you waiting for, go claim your Google Places listing and start using local search to drive your business.

If you want to learn more how I can help you with your local search you can contact me here or sign up for my services where I can do it for you.

To your success,
Coach Dave