Happy Friday!I thought I would share an email I sent to my Working Mom Workouts list last year! It still applies today one year later as my daughter out of nowhere the other day asked to watch the movie again. You will see what I am talking about. Enjoy the last day of Summer!
I just love the Fall! I know I have said that before
but there is just something about opening the door and feeling that
cool crisp air hit you in the face!
Shoot, this past Summer for us it was like 85 degrees at 6 am, so
when I walk outside and it is 60 degrees I am a little giddy! And
since I am feeling a little kiddy today I wanted to write about
something I have been thinking about for a few months now!
A few months back my mother had recommended that we rent the movie
“Secretariat” and watch it with kids. Well, I was a little
reluctant only because my youngest daughter had yet to turn three
and we were not sure if she could sit through the entire movie.
Boy, were we wrong! Sit through the movie, shoot, as I am writing
this to you today my daughter wakes up every morning asking me to
put on “Secretariat.”
Yes, since the night we watched the movie my daughter has fallen in
love with horses and we not only rented “Secretariat” again but
finally purchased it for her birthday that just passed.
Let me tell you after watching it for the like umpteenth time I
feel like I can be an expert film critic. Now, if you have never
seen the movie I recommend you rent it and watch it because it
really is good and has some very good lessons in it, as is the case
with most Disney films!
And that is what I want to talk to you today about, a lesson that I
believe we all need to be reminded about. I know your time is
valuable, so I won’t go into the entire film but Secretariat won the
The “Triple Crown” has only been one by a few horses in history and
is almost considered to be an impossible feat to accomplish. And
during the time period of the movie the last “Triple Crown” winner
was some 25 years earlier, so the odds of Secretariat winning it
was very slim.
Now, here is where the lesson comes in. You see, what had happened
was the father and owner of the ranch had passed away, leaving the family at odds on what to do with the ranch and the taxes owed on it. Going against her family, the
daughter, Penney Tweedy, took over the ranch and put everything on the line. She didn’t care about the money or losing everything instead she believed in carrying out her dad’s legacy and was willing to sacrifice everything just to see the horse “run it’s race!”
The daughter turned down 8 million dollars because she believed
that much in what she was doing!
So, what does this have to do with you? Well, while we were
watching the movie I had said to my daughter, “Ady, run your race”
and she said back to me, “No Daddy, you run your race!”
And that is where it hit me. Each and everyone of us has our own
race to run. At times things be can extremely difficult and the
easiest option might be to sell out and quit.
However, all you need is a little belief. Believe that no matter
what happens you gave it your best and you didn’t quit!
The odds may be against you but the one thing that no one can take
away from you is your belief. I believe in you but you need to start
believing in you!
Now, go out and “Run Your Race!”
To your success,
People ask me all the time how I got started with Internet Marketing and I tell them that there were two things. One, I wanted a way to take my knowledge and expand it using the web and second, it fulfilled a way for me to create passive income.
The response that I usually get from people after I tell them this, is that they want to start a membership site and want to know how to get started. So, I decided t write a short series of posts describing to you how to get your own membership site up and running.
So you want to start a membership site.
The first thing you need to think about is your niche and your topic.
Now think about this for a moment…
Your goal is to get members to happily pay you month after month for content. Obviously, that means you need to:
But here’s something else…
In order to get your members paying month after month, you need to be able to make them look forward to each upcoming lesson. And the best way to do that is by creating a membership site around a step-by-step process. That is, your lessons teach your members how to achieve a specific result.
You see, if you just provide tips and tricks for your members, there’s no sense of continuity. Your members don’t develop as strong of a psychological commitment to staying a member, because they won’t have a need to see the course through until the end.
Now imagine having numbered steps and lessons instead. When someone is receiving lesson 10 of a step-by-step process, they’ve made an investment of time and money into learning the process – so they are less likely to “bail” before they’ve received all the steps.
Let me give you a few examples of sites that teach a specific achievement or result using a step-by-step process:
Now let me give you an example of what a 12-week online marketing course might look like:
Step 1: Choose a niche.
Step 2: Market research.
Step 3: Plan your sales funnel.
Step 4: Get a domain and hosting.
Step 5: Get an autoresponder.
Step 6: Write your autoresponder messages.
Step 7: Create a squeeze page.
Step 8: DIY product creation – research and outline.
Step 9: DIY product creation – creating and polishing the product.
Step 10: Create a sales letter.
Step 11: Drive traffic – free methods
Step 12: Drive traffic – paid methods.
Notice how each step builds on the previous step.
It starts with a member not even having an idea for a niche… and ends with the member driving traffic to a sales letter and making money.
In other words, if the member completes the steps as the course progresses, he or she should be able to enjoy a specific achievement or result by the end of the course.
Note: The above example is a 12-week course. Naturally, you could easily stretch this out to a year or more by creating more steps and more in-depth steps. You could go on indefinitely as long as you kept providing more advanced info as the course progressed.
One final tip…
To keep your customers happy, make sure that they are progressing and enjoying results right from the beginning.
Example: If you create a yearlong course, don’t stretch out the process for a year. Instead, give the step-by-step instructions your customers need to experience some type of results immediately (within a few weeks or month after joining) and then provide more in-depth instructions as the course progresses.
In short: Satisfy your customers’ needs for instant gratification while still providing the continuity that will keep them as a member. You’ll learn more about that in Part 2 of this series.
I am sitting here the eve before the eve of Halloween and watching all the scary ads from the politicians on TV. As much as we hate the political ads that are constantly running on TV before the election, the truth of the matter is, politicians know they work and that is why the blast them nonstop.
Now, I am not going to talk politics today, but what I want do want to talk to you about today is, your mind set. Let me ask you a simple question, “Do you dwell on the fact that things are not going to get better?” The reason I am asking this question is because I saw a poll that said people are less optimistic today then a few years ago about whether or not they would be able to live the America Dream. I was kinda baffled by this. I mean we live in the greatest country in the world and the potential for greatness has never been better. We have so many more advantages then are grandparent and parents did that it is unconscionable to me to think that the American Dream is dead! And for those of you that are hoping that the election will change that then think again. It doesn’t matter what political affiliation you have government is never going to be the answer. If you want a better life or better career it is up to you! You have to choose whether or not you are going to continue to be spooked by all the negative things around you or whether or not you are going to step up today and decide to move forward with your career, life, and relationships. I believe things are going to get better, but that is my choice in believing that. I once heard a quote from someone who said, “Any day above ground is a great one!”
So, let me challenge you today! Decide today is going to better, start dreaming again!
Okay before I go let me tell you a little something about me that you may not know. Several years ago I started doing this with my clients and it worked for them and myself. Typically this time of year people start to check out and put everything off until the New Year. Well, what I did was set my New Year’s goals and start my New Year on Nov 1st! Yes, two months before everyone else. The main reason I started this was to help me get through the holidays when sometimes it is tough to stay focused. This approach also worked well with my health and fitness goals because it helped me keep a balanced approached on my eating.
Now, this might not work for you, but do me a favor and don;t wait until election day to start believing in bigger and better things. Start believing that things are going to be great today!
As we say in the fitness industry it is never too late to start exercising and changing your lifestyle. That principle is the same for you personally.
On Monday I am going to be sharing with you a few things I have planned for my New Year! See you then!
Video: Get 1,000 customers (must watch within 72 hours - anytime) What would it mean to your business if you had 1,000 customers sending you MONTHLY payments for your own membership site? When you hear those kinds of numbers being thrown around on salesletters, you're probably skeptical. Me too. It just sounds "too good to be true". Well, Jimmy D. Brown has made a believer out of me! He's broken the 1,000 broken the 1,000 paying member barrier not once, not twice, but THREE times! All three times it took him less than two weeks without any "product launch" or "guru partners" lined up to pull it off. He's prepared a special video for you to watch which shows you the exact steps he used to make it all happen. It's a little over an hour in length. You can watch it at http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=54 No charge. No list to join. No hoops. NOTE: It will only be available for the next THREE days. On Thursday morning at 11:00 AM, he'll be pulling it off the site. ** Don't have a membership site? Don't worry! He's also gonna show you how to have your own original membership site up and running within 48 hours! It's completely free and you can view it all online with no telephone calls or charges of any kind. During this videocast you'll discover... -- How to get 1,000 cash-in-hand, paying subscribers for your membership site even if you don't have "guru" friends to help you with a "product launch". -- How to setup your own membership site in just 2 days if you don't already have one of your own. (His wife, who has absolutely ZERO experience setup one by following this simple plan ... he'll show you how.) Watch the video now at... http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=54 There is a "printable guide" you can download at http://www.FinalChanceToBuy.com/curriculum_guide.pdf **** ONE FINAL NOTE **** Membernaire is being retired in a matter of days and will no longer be available for sale. There is a special offer at the site for Membernaire ... instead of paying $27 per month for 12 months and getting your lessons weekly (total investment $324 over 52 weeks) you can... Purchase the entire year's subscription for a one-time price of $247 and download everything NOW! Details are at the bottom of the video page. http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=54 Best regards, David McGarry