In Part 1 of the “How to Create a Membership Site that Generates Passive Income”, you’ll notice that I gave an example of a 12 week course. That was no accident.
You see, most people who think of “membership sites” think of content that’s delivered weekly or monthly… indefinitely. Members pay month after month and the owners deliver month after month.
This works fairly well if you’re running a PLR membership site or similar. But if you’re running a training site, your members are going to drift away if you just give them tips and tricks indefinitely. And they might even bail out a couple months after joining, simply because there’s no end in sight.
So here’s what you do instead…
Create a fixed-term membership site. This is a site that runs for a specific period of time, such as three months, six months, twelve months… or any length of your choosing.
Tip: For best results, create a step-by-step series as described in Part 1 of this article.
Here’s why this works…
Imagine if your site went on indefinitely. Someone might join and after a couple months quit. That’s pretty normal. But if the course only stretches out for six months, psychologically the customers will feel better if they just remain a member for the entire six months. They want to see through to the end.
This is actually a Neuro-Linguistic Programming (NLP) trick. Simply put, people don’t like unfinished business. That’s why they’ll even read books they don’t like or watch boring movies – once they’ve invested some time into the activity, they want to see it through to the end.
While just creating a fixed term site created this psychological commitment to your course, you can make the commitment even stronger by building anticipation for the upcoming lessons. That is, from the very first lesson you work on “selling” the other lessons. Like this:
Build anticipation for the whole course in lesson #1. Your first lesson should include an overview of all the lessons. But don’t just write it out like a table of contents. Instead, write it like bullet points to a sales letter.
Example: “In Lesson #3 you’ll discover a simple trick that will triple your conversion rate!” In other words, arouse curiosity whenever possible.
Build anticipation for the next lesson at the end of each lesson. At the end of each lesson you’ll want to include something like, “Stay tuned for next week’s lesson, where you’ll find out the secrets of creating cash-pulling headlines!”
Build anticipation for future lessons and bonuses periodically. Finally, from time to time you should remind members of upcoming lessons. For example, in lesson #5 you might remind members of a particularly valuable lesson or bonus that you’re offering in lesson #9. Again, write it like a sales letter bullet, where you arouse curiosity and put forth a benefit.
The biggest challenge in running a membership site is retaining members.
With a typical membership site, your members may only stick around for two or three months. But you can quickly and easily ensure that more of your members stay around for six months, twelve months or even longer by creating a fixed-term membership site!
In part 3 of this series I will be showing you the fun stuff, which is “How to set it and forget it!”
People ask me all the time how I got started with Internet Marketing and I tell them that there were two things. One, I wanted a way to take my knowledge and expand it using the web and second, it fulfilled a way for me to create passive income.
The response that I usually get from people after I tell them this, is that they want to start a membership site and want to know how to get started. So, I decided t write a short series of posts describing to you how to get your own membership site up and running.
So you want to start a membership site.
The first thing you need to think about is your niche and your topic.
Now think about this for a moment…
Your goal is to get members to happily pay you month after month for content. Obviously, that means you need to:
But here’s something else…
In order to get your members paying month after month, you need to be able to make them look forward to each upcoming lesson. And the best way to do that is by creating a membership site around a step-by-step process. That is, your lessons teach your members how to achieve a specific result.
You see, if you just provide tips and tricks for your members, there’s no sense of continuity. Your members don’t develop as strong of a psychological commitment to staying a member, because they won’t have a need to see the course through until the end.
Now imagine having numbered steps and lessons instead. When someone is receiving lesson 10 of a step-by-step process, they’ve made an investment of time and money into learning the process – so they are less likely to “bail” before they’ve received all the steps.
Let me give you a few examples of sites that teach a specific achievement or result using a step-by-step process:
Now let me give you an example of what a 12-week online marketing course might look like:
Step 1: Choose a niche.
Step 2: Market research.
Step 3: Plan your sales funnel.
Step 4: Get a domain and hosting.
Step 5: Get an autoresponder.
Step 6: Write your autoresponder messages.
Step 7: Create a squeeze page.
Step 8: DIY product creation – research and outline.
Step 9: DIY product creation – creating and polishing the product.
Step 10: Create a sales letter.
Step 11: Drive traffic – free methods
Step 12: Drive traffic – paid methods.
Notice how each step builds on the previous step.
It starts with a member not even having an idea for a niche… and ends with the member driving traffic to a sales letter and making money.
In other words, if the member completes the steps as the course progresses, he or she should be able to enjoy a specific achievement or result by the end of the course.
Note: The above example is a 12-week course. Naturally, you could easily stretch this out to a year or more by creating more steps and more in-depth steps. You could go on indefinitely as long as you kept providing more advanced info as the course progressed.
One final tip…
To keep your customers happy, make sure that they are progressing and enjoying results right from the beginning.
Example: If you create a yearlong course, don’t stretch out the process for a year. Instead, give the step-by-step instructions your customers need to experience some type of results immediately (within a few weeks or month after joining) and then provide more in-depth instructions as the course progresses.
In short: Satisfy your customers’ needs for instant gratification while still providing the continuity that will keep them as a member. You’ll learn more about that in Part 2 of this series.
Have you been wanting to build a blog for your fitness business? Are you unsure of how to get started?
Well, let me just share with you one resource that I used to get started. About two years ago I was searching for books on how to build a successful blog and at that time there was some books out there that talked about all the nuts and bolts to blogging, but one stood out to me over the rest. Darren Rowse, at Pro Blogger.com, was the first book I purchased to get me started. The book was a good start for me and started me on the path to creating what is now DaveMcGarry.com. However, shortly there after Darren came out with a step by step workbook on how to create a successful blog in 31 days! That changed everything for me. You see, I was just throwing things out there on my blog and from time to time really searched for what to write and post.”31 Days to better blogging” changed all that for me. Having a step by step guide to what to write and how to create a great blog was awesome. Actually, what I do now is when I am in a down cycle with my blog I take out the workbook and start the 31 day process all over again. Click here to view more details. Trust me it really took me to another level when it came to my blog. If you are serious about creating a blog for your fitness business then this is the tool for you. Go check it out and I promise you will not be disappointed by it.