Create your own luck

Do you believe that luck plays a major role in your success? Well, if you think that only lucky people are successful, you need to start thinking differently. People who are successful put themselves into situations to reap opportunities that arise, and once presented with an opportunity their knowledge and skills allow them to make good decisions. In a previous post “Learning Never Ends” I tell new trainers and interns, the best piece of advice I received early in my career, was to never stop learning. I believe that the success I have achieved to this point has been attributed to that discipline. Another key to creating your own luck is to have a great attitude. I recently read a quote by Joe Cirulli, Gainesville Health and Fitness CEO, about what his thoughts on the economy were and how it is going to affect his business. He said, in their company values they preach this quote, ” We are the creators of our own future.” I could not have said it any better and if you want to be successful then you need to create your own luck.

Here are some other approaches to make luck work for you:

Create a mind map 

Have a plan

Learn from your past and your failures

Always believe in yourself and your abilities

Network, Network, Network – I have had three jobs in my career and they have all been because I knew someone that knew the person who was looking to hire a trainer.

Finish – The journey is never over. The biggest mistake people make is that they give up too soon. As I mention in my book “Anatomy of Sales”  I almost gave up on the fitness industry but hanging on has now led me to where I am today.

My Lucky Day

I consider today to be my lucky day! Why you ask? Well, today is the 3 year anniversary of my father’s passing and today I am grateful to still be here carrying out my purpose in life. You see, for the longest time I was fighting what I was put here to do and it took my father dying of a heart attack to realize that I am here to help change the health and wellness of this country and if I really dream big, the world! So today as a tribute to my dad I am giving away a copy of my ebook, “The Anatomy of Sales” to anyway who wants it. All you have to do is send me an email and put in the subject “My Lucky Day”. 

If any one would like to share their story on how they found their purpose in life I would love to hear it!

Coach Dave

Fortune in the follow up

Okay, I know I said I was going to finish up the 5 Steps to Successful Selling series last week, but things got away from me. Sorry about that! So, today I am going to finish up with step number five, “The Fortune is in the Follow up.” In case you are just joining me with this series you can see the start of the series at the original post 5 steps to Successful Selling.

V. The Fortune in the Follow-Up

A.) Past and Present Clients – So many times I see personal trainers asking and looking for new clients and I tell them that you need to look at your current clients and previous ones to see if you can get more sessions from them as opposed to looking to add sessions through new clients. Why do I say this? Well, it is easy to get clients whom you have already established a trusted relationship with to buy from you as to build a new relationship. 

B.) New Members – Now, if you are new or need to build up a current and past client list then you need to focus in on new members to your gym or club. The key here is to build trust and rapport with them and show them that you can solve their problems. Once you have established that relationship set a time frame, say like six weeks, and follow up with them to see how things are going and keep the connection. You never know if they will decide to start training. 

I can’t tell you

The Art of Closing

Last week we talked about the 5 Steps to Successful Selling and I wanted to finish it up with the last two steps. Just to recap the first three steps were:

I. The Importance of Personal/Professional Development

II. The Necessity of Prospecting

III. The Power of Planning

Okay, well step number four is The Art of Closing. Step four is probably the step I see trainers struggle with the most. The main reason for this is trainers try to wing it and don’t use the proper tools and techniques.So here is step four and if you want to increase your sales become a master at closing.

A.)Prepared Presentation

  1. Develop rapport
  2. Establish credibilty 
  3. Enforce the need

B.) Closing Techniques

  1. Sampling – puppy dog close
  2. 3 questions – Do you see the benefits, Interested in benefits, and when do you what to start?
  3. Need/Desire and the “time door” 

C.) Closing Tools

  1. Special offers
  2. Supporting materials