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How to Create a Membership Site to Generate Passive Income #4

Simple Membership SystemWelcome to the fourth installment of this series “How to Create a Membership Site to Generate Passive Income.”  In part three of this series we talked about how to set the membership site on auto pilot, so you can live the “Internet Lifestyle” dream. Well, today, we are going to talk to you about one of the best ways to increase your profits from a membership. Few people do this but those that do are making it big time!

When you first thought about opening a membership site, you probably spent at least a little time crunching the numbers.Right?

Example: You did calculations like this: If you have 200 members each paying you $50 a month, that’s $10,000 per month. Or if you open multiple membership sites, charge $27, and get 500 members, that’s $13,500 per month. Or maybe your goal was 1000 members across one or more sites each paying $19 per month, which puts $19,000 in your pocket.

Chances are, however, you stopped calculating when you figured out that final front-end figure. But here’s the thing: That “final” figure only tells half the story. If you’re only taking into consideration your front end profits, you’re leaving a lot of money on the table.

You see, some of the easiest money you’ll ever make is by selling more products and even more expensive products to your existing customers on the backend.

Consider this: If you put up a good sales letter for your membership site, you may convert anywhere from 2% to 5% of your visitors. So if 100 people walk through your virtual door, two to five of them will become members.

Now let’s say you have 100 members paying you $20 per month (that’s $2000 per month). These 100 members are going to be open to your other offers, meaning you’ll likely convert in the double digits. So perhaps you offer these 1000 members a $50 ebook – you may find 20% (20 members) taking advantage of the offer, which puts an extra $1000 in your pocket.

With just one offer you boosted your income by 50%, simply by selling a product to your existing customers! Now imagine if you did this with 500 customers… 1000 customers… or more. You can see the possibilities!

Now in order to tap into these backend profits, you need to offer something that complements but does not compete with your membership site. One of the best ways to do this is to recommend related products from within each lesson. That is, you tell your members where to get more information on a topic that you’re not covering in depth.


  • Let’s suppose your membership site teaches people how to create and market their own products. And let’s suppose you get to the topic of search engine marketing. You may go into depth on the topic of SEO, but refer your members to another product in order to learn more about PPC marketing.
  • Your general “how to adopt a child” site might refer members to specific sites or products if they want to adopt children from specific countries, such as Guatemala or China.
  • You might refer your dog obedience and training members to a “trick training” book (since you’re not covering that topic in the site).
  • Your weight-loss site might refer people to an ebook that covers weight loss supplements, herbs and vitamins in depth.

Another way to make money on the backend is by recommending that your members buy a specific tool in order to complete a task.


  • During the lesson on SEO (search engine optimization), you may recommend that your readers purchase a WordTracker.com subscription.
  •  You’re teaching people how to do build and profit from a mailing list. You recommend Aweber.com.
  • You’re teaching people how to repaint a classic muscle car. You recommend a specific store (using your affiliate link) where people can pick up the sanding and painting supplies.
  • Your golf site might point people towards buying a specific set of clubs.

There’s a fortune that lays hidden in the backend of your membership site.

You can tap into this fortune by regularly making related, complimentary offers to your existing members!

Stay tuned for the final segment of this series. If there is only one article to read it will be this one because knowing this will take you from playing small ball to playing in the big leagues!

To your success,

Coach Dave


The one thing you need if you have a website

If I asked you today what is the ONE thing you’d like to have

more of that would help you build your business, chances are

the answer you’d give me is this:

*** Traffic ***

Ask around and the average internet marketer is after more

traffic to their sites.  In fact, unless you have a weenie

server hosting your site, there is no such thing as “too much”

quality traffic.

It’s what everyone wants.  Number one on the wish list!

In Jimmy D. Brown’s ground-breaking course, Sales Army Secrets,

he explains how to get traffic — and a lot of it — for FREE.

That is, how to get other people — a lot of them — sending it

to you at no cost to yourself.

Now, for the first and only time, he’s offering a limited number

of resale rights licenses to sell this course.

*** Now YOU can sell the course that

teaches what everyone wants!

You can sell the course for $97 per order and keep 100%!

(This is not another $20 ebook to sell … it’s a PREMIUM course

that sells for almost a hundred bucks a pop!)

-> License details are at


With your license, you receive …

1. A copy of the product to distribute. This includes both the

audio MP3 version (10 audio files … over 3 hours of meaty

audio!) and the text PDF version (105+ pages).

2. A copy of the bonuses to distribute. You will be able to

include the five bonuses ( SPECIAL REPORT: 8 Irresistible Ways

To Get ‘Super’ Affiliates To Enlist In Your Sales Army!,

AFFILIATE MAILINGS: 8 Autoresponder Mailings You Can Modify

And Send To Your Sales Army!, RECRUITING CHECKLIST: 20 Actions

You Can Take Today To Get New Affiliates For Your Program. ,

SPECIAL REPORT : Snail Mail Profits: How To Easily And

Affordably Use Snail Mail To Make Your Affiliates Love You!,

SPECIAL REPORT : How To Generate More Profit For Both You And

Your Affiliates In One Easy Step!) with every order.

3. A copy of the professional sales letter. Simply plug in your

own order link at the bottom of the page, upload it to your

site and you’re ready to take orders with this high-converting

sales letter.

The original course itself sells for $97 (or only $67 when it is

on sale).  You’d expect to pay at least $297 for a license to a

“premium” course like this, but Jimmy’s making them available to a

select few for the cost of the regular, personal use version!

That’s right, sell just ONE copy of the course and you’ve made

your entire resale rights investment back!

All the details are at…



Only a limited number of licenses are being sold on a “first

come, first served” basis.  This is going out to tens of thousands

of subscribers, affiliates and joint venture partners.

The point is this:  if you want a license to a product that

everyone wants which you can sell for $97 per order, you’d better

go grab this license now!  Once they are sold out, they are gone

for good.

If you’ve ever bought a resale rights license from Jimmy before,

then you know that his materials are FIRST RATE and you’ll almost

certainly recoup your investment with your very first promotion.

Get one while it lasts…


Best regards,

David McGarry

P.S. If you’ve been around internet marketing for any amount

of time at all, then you’ve heard the name “Allan Gardyne”.

Allan has been making a good living from affiliate programs

since 1998.  That’s well over a decade, folks.  His flagship

site, AssociatePrograms.com is widely recognized as the top

affiliate marketing sites period.  And he’s one of the most

influential marketers of the entire existence of marketing

on the Internet.

Here’s what Allan said about Sales Army Secrets in his

official review at his site…


“Just ONE tip from the book on how to recruit super affiliates

has had a dramatic impact on our affiliate program. Thanks,


“It zeroes in on the MOST IMPORTANT things you must know.

It’s an up-to-date manual on affiliate program management.

A superb book – fantastic value.”

“We’ll be reading and re-reading it. You should, too.”



10 great happenings from last year

The holidays are just about here and every year around this time I begin to reflect on the year that was. This year is unique because not only do we finish another year, but also wrap up the first decade of the new millennium. I can not believe that another decade of my life is complete. I’ll focus on that later, but today I want to talk about reflecting back on the past year. Last year I was introduced to Darren Hardy’s “How to have your best year ever” ebook and I have to admit I made some better strides in achieving the goals that I had set for myself. Maybe it was his system or maybe after all the years of me reading about people becoming successful I decided it was time for me to actually quit reading and thinking about being successful and actually start doing. Regardless of why I made better strides the real point I am going to make here is that one of the exercises Darren recommends to do is to write down 10 great happenings from last year.

The first time I did this exercise I had a difficult time coming up with 10 great things that had happened. I have to admit it really bothered me that I could not write down 10 great things that had happened throughout the year. However, what I walked away with after this exercise was really insightful. The light bulb finally went off and I realized that like most of us we tend to remember and dwell on the negative things that happen to us instead of the positive things that we experience. Once I had my list complete I realized what an amazing year it really was. Because of this exercise I came to the understanding that when something great happens you need to celebrate and also write it in your journal, so that when you reflect back you can realize that no matter how tough times might be there are plenty of things to be grateful for. So, as we wrap up this year take some time and write down 10 great happenings that you have occurred in your life. Once you have them written down reflect back monthly, quarterly, and at the end of the year to remind yourself of the great things that you have done in the year. Stay tuned for my next posting because I am going to share my 10 great things from this past year.

Coach Dave

Part II of 7 tips to getting more personal training clients

Yesterday, I presented to you the first three of the seven tips to getting more personal training clients. So, today I am going to give you two tips that could be the most important money making tips for your personal training business. Yes, I believe these next two tips will separate you from everyone else. Okay here is tip number 4 and 5.

4.) Create a blog- by now everyone has heard of blogs but not everyone has one and contributes regularly to it. The reason having a blog is so important is that you create a platform to share information, articles, and ideas about who you are and what you believe in. Now this is not a “how to start a blog post” but if you want some great info or program to create your blog then you need to check out Darrren Rowse’s 31 days to Build a Better Blog Click here to view more details. Once you have your blog set up make sure all your clients subscribe to it and tell them that you will post regularly to it. The number one goal is to provide valuable content that adds value to the relationship you have with your clients. 

5.) Write an ebook – It has never been easier to write a book. The technology we have today allows you to write your own book and self publish it. You can make it an e-book or a traditional hardback and market and distribute it online. Writing an e-book will do two things for you. One, you will be recognized as an expert and gain tremendous credibility. The second benefit will be that you now can gain new clients with out even training. You essentially will have created another passive income stream while not having to wake up at 6 am to train. Once again this is not a “how to” article on writing an ebook but if you want more info on that email me at Dave@DaveMcGarry.com and I will consult with you on how to get started. Now, since I believe in leading by example you can check out my ebook at www.anatomyofsales.com . Good luck and start writing.

My Lucky Day

I consider today to be my lucky day! Why you ask? Well, today is the 3 year anniversary of my father’s passing and today I am grateful to still be here carrying out my purpose in life. You see, for the longest time I was fighting what I was put here to do and it took my father dying of a heart attack to realize that I am here to help change the health and wellness of this country and if I really dream big, the world! So today as a tribute to my dad I am giving away a copy of my ebook, “The Anatomy of Sales” to anyway who wants it. All you have to do is send me an email and put in the subject “My Lucky Day”. 

If any one would like to share their story on how they found their purpose in life I would love to hear it!

Coach Dave