Author Archives: Dave McGarry

About Dave McGarry

I am a fitness and nutrition coach who has a passion for impacting and transforming lives both physically and mentally! From an early age I loved to work out and push myself to achieve better results physically and mentally. Over the past several decades I have helped hundreds of people get fit and change their lives. Now, I am on a mission to impact and change the lives of 5 million people across the globe. Your health is your wealth and I am here to serve others by sharing my knowledge and passion for health and wellness!

Part III of 7 tips on how to get more personal training clients

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Last week I started a series of posts on, “7 tips on how to get more personal training clients” and today I want to finish the series with the final two. Before I finish the series let me give you a piece of advice that will help you. First of all, reading and agreeing with me is okay, but if you do not act and do something then you are missing out. One of my short comings for a long time was the fact that I read a lot, had great ideas, but never acted and implemented them. That all changed one day when a previous supervisor told me that you have great ideas but you don’t do anything about them. That lit a fire and since that day when I find myself talking about how I want to create more passive income or start a business I say to myself, “Quit talking and do something”. I hope I light a fire in you. Okay onto the final two tips. The first one is a simple action tip, but few personal trainers take advatange of what they have at their finger tips.

6.) Ask your current clients – Your current clients should be your biggest fan and you have at your fingertips the potential to get several more clients but you have to ask. Now, the key here is to make sure that you have an incentive for your client. For example, for every client they refer you can give them a few complimentary sessions in return. Think long term and big picture here. Also, don’t go to the well too often and if you ask them once and they do not respond then move onto another client. 

The final tip has to do with a marketing strategy called positioning.

7.) Position yourself – this final tip will take sometime to develop and understand. The biggest mistake I see personal trainers make is they want to everything to everyone. It is important to become an expert in a niche and market yourself as the expert. Once you have established your self as say the expert in “Back Pain” then people will come to seek you out for your help. If you are having a tough time figure out a niche just ask yourself what you are passionate about and gravitate towards that to start with.

Well that concludes the seven tips on how to get more personal training clients. Remember you need to start putting things into action because action will lead to results! Good luck!

How to train like a “Navy Seal”, so that you can be a successful personal trainer

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I just finished reading one of the best books I have ever read. The name of the book is “Lone Survivor” and it is about the true story of the Navy Seal that survived the battle of Red Hawk in the mountains of Afghanistan. I can tell you that while reading the book I experienced all kinds of emotions and left wanting to know more about the courageous and remarkable men who serve our country. With that being said, I wanted to write today to tell you how you can improve your training and life if you take just a small chapter from the attitude and trainig techniques the Navy Seals go through to become who they are. 

Let’s first start by looking at the Navy Seal’s philosophy:

“I will never quit…My Nation expects me to be physically harder and mentally stronger than my enemies. If knocked down, I will get back up, every time. I will draw on every remaining ounce of strength to protect my teamates…I am never out of the fight.”

Okay, I know the Navy Seals are extremely tough and on the other end of the spectrum but one thing is for certain and that is their resolve to never quit. If you want to take one thing away from the Seal philosophy it should be you believing that you are never out of the fight. I see it all the time, new trainers come in to the industry and don’t give themselves enough time to make it stick. They give in too soon and don’t stay in the fight long enough to give them a shot at winning. I will be honest I almost quit the industry but I remember reading a quote one day that said “When you think you are at the end of a rope tie a knot and hang on.” Boy, am I glad that I hung on because after a few years of personal training and working with my clients I came to realize my true purpose in life, which has led me to where I am today. So, if you adapt the philosophy of the Navy Seals and never quit! you too can become a successful trainer

Part II of 7 tips to getting more personal training clients

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Yesterday, I presented to you the first three of the seven tips to getting more personal training clients. So, today I am going to give you two tips that could be the most important money making tips for your personal training business. Yes, I believe these next two tips will separate you from everyone else. Okay here is tip number 4 and 5.

4.) Create a blog- by now everyone has heard of blogs but not everyone has one and contributes regularly to it. The reason having a blog is so important is that you create a platform to share information, articles, and ideas about who you are and what you believe in. Now this is not a “how to start a blog post” but if you want some great info or program to create your blog then you need to check out Darrren Rowse’s 31 days to Build a Better Blog Click here to view more details. Once you have your blog set up make sure all your clients subscribe to it and tell them that you will post regularly to it. The number one goal is to provide valuable content that adds value to the relationship you have with your clients. 

5.) Write an ebook – It has never been easier to write a book. The technology we have today allows you to write your own book and self publish it. You can make it an e-book or a traditional hardback and market and distribute it online. Writing an e-book will do two things for you. One, you will be recognized as an expert and gain tremendous credibility. The second benefit will be that you now can gain new clients with out even training. You essentially will have created another passive income stream while not having to wake up at 6 am to train. Once again this is not a “how to” article on writing an ebook but if you want more info on that email me at Dave@DaveMcGarry.com and I will consult with you on how to get started. Now, since I believe in leading by example you can check out my ebook at www.anatomyofsales.com . Good luck and start writing.

7 tips on getting more personal training clients

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How would you like to know seven tips to start doing today that will help you get more personal training clients? Now, my goal for you is over the next month try and implement two or three of these tips and six months from now you will start making more money and have more personal training clients. Today’s post is going to include the first of three posts that I will share with you on how to get more clients. Here are the first three.

1.) Get more knowledge – Yes, the first thing I tell new fitness professionals is to read, listen, and watch anything that is related to improving you as a trainer and business person. I am sure you have heard the phrase “Leaders are Readers”. This is so true if you want to be the lead personal trainer in your area you need to keep learning.

2.)Write articles – This is something I wished I would have done sooner. Newspaper and magazine editors are always looking for a great story and by being published it does two things. One, you become tagged as an expert and two, you get free marketing to hundreds of readers and potential prospects.

3.) Speak at local companies – In today’s economy, companies have had to dial back the perks they are giving out to their employees. So, having an expert come in and speak on health and fitness is something that employees want and value. You are doing the company a big favor and also yourself because it gives you a chance to market yourself.  Also, this will continue to build you up as an expert and give you the credibility you need to make the sale. If you do a good job you will be asked to come back and each time you speak you have the potential to get more clients.

Tomorrow I will share with you two ways to get more clients without physically training anyone. As for now pick up a book or listen to an audio of someone who can give you more knowledge, which will start you on a path to more money.

Your “Big Idea”

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I just got back from vacation and I am refreshed and all fired up again. It is amazing what happens to you mentally when you get away from the daily grind and recharge the batteries. Okay, well what I want to talk to you about today is creating your “Big Idea”. What I am referring to is Donny Deutsch’s show and book called “The Big Idea.” I have seen the show many times and read the book over the holiday weekend. The stories are motivational and inspiring for anyone who wants to be more and create their own business. So, here is my question for you. What is your “Big Idea”? If you want to make a difference in this world and be more than “just a trainer” then you need to find what you can contribute to this world. Once you find your ‘Big Idea” start moving to create it and just by moving you will start down the path of greatness. Here is how to start thinking about your “Big Idea”:

 

What are you passion about?

Maybe it is working with kids, and if so, maybe you can create a healthier snack for kids or maybe create a pre-school that focuses on physical education and rudimentary skills, as well as the other skills kids need. My point is create something that really gets your blood boiling.

What need is missing in the industry? 

What can you improve that already exists?

What segment of the market is being undeserved?

These are some questions for you to answer to get you to start thinking about your “Big Idea”. Quit sitting around waiting for something to happen. Use your skills and strengths to create something big. Each and everyone one of us was put here to make a difference. So get moving and if you ned some help feel free to post or email me.