Some ideas burst into the air like a rocket.
Others quickly fizzle off into the night like a bottle rocket.
There’s a big difference between an “idea” and a “great idea”, right?
Fortunately, there’s also a simple process that you can follow to get great ideas for your membership site. If you’re unsure how to begin and are stuck for ideas, try out these tips. Your next membership site may not be that far away.
Begin by brainstorming your own life. Get personal! Creating your membership site is going to be much easier if you know a little bit about the market. That’s why it’s a great idea to start your ideas list with hobbies, interests and activities from your own life. Write down everything that you and your family members are passionate about or interested in. This list could be a goldmine for your membership site.
Ebook and video course creators have done a lot of niche market research in order to create their products. You can piggyback on this research specifically by keeping an eye on “product launches”. For example, if you see a lot of products being produced on article marketing you can safely assume that a membership site on the same topic would do well. Subscribe to email lists in your potential market to watch for product launches and get ideas for your site.
Persuse means “to examine in detail”. It also begins with “p” so it fits my outline.
If you want a comprehensive list of existing electronic products that are selling well, Clickbank.com/marketplace is the place to go. Search through the marketplace to find out what topics your market is interested in learning about. You’ll be able to find new market ideas, content to fill your site as well as affiliate offers to create some backend sales.
Visit Amazon.com’s best-seller list. Amazon is the top bookseller online so it makes sense to search their marketplace for membership site ideas. The bestseller lists in various categories will help you see what topics are popular. You can easily gather membership site ideas from these lists. Hint: Go with the topics that are popular.
Forums are the pulse of your market. You can be sure that a market has members that would be willing to pay if there is an active forum dedicated to that topic. Track down some popular forums in your potential market and spend some time browsing through the topics. See what the market is talking about. Pay close attention to the FAQs section and the threads that have a lot of activity. These are indicators of the kinds of topics which might serve as a topic for your next membership site.
You gotta go to Magazines.com! This website is full of membership site ideas. If a market has a buying audience, there is probably a magazine out there dedicated to it. Magazines don’t get started without advertising dollars to back them up. If advertisers are paying to get to a market, it’s a safe bet that you can create a membership site for the same market. On Magazines.com you can search by category to find membership site ideas. I love this place!
The final stop I want to mention is Yahoo groups. These free e-mail discussion lists cover a wide variety of topics. Subscribe to a few groups in your potential market to look for ideas. The benefit of using groups like these is that you’ll often be able to see problems in the market that aren’t currently being met by other products.
By going through these simple outlets you are sure to find a great idea for your next membership site.
If you’d like a shortcut for finding a great idea — and an even bigger shortcut to getting a membership site setup and taking orders, grab a copy of the Membership To Go package.
Membership To Go is a complete, one-year membership site that you can license for your own use. This has never been offered before and it includes EVERYTHING you need to get started, including private label rights to the membership content, its sales letter, presell report, articles and other marketing materials.
Set it up at your site, sell as many memberships as you want, keep 100% of every sale.
Get all the details at: http://imstitute.com/go.php?offer=texasdmcgpid=2
Plus, the topic is related to one of the most popular niches in the world. A market that has had multiple million dollar launches, countless sales every single day and a huge marketplace of potential buyers.
Jimmy D. Brown is the founder of the PLR industry and creator of Membership To Go, an “everything included” membership site package that you can setup at your site and keep 100% of every sale you make. Details at http://imstitute.com/go.php?offer=texasdmcgpid=2
Happy 235th birthday to the United States Marine Corps. I have always had a deep respect for the military and for the United States Marine Corps. Several of my friends have served in the Marines and I am thankful for their service. Today, I want to talk to you about how to market and sell your fitness business like the U.S. Marines.
When we talk about marketing we typically are referring to one of the 4 p’s.
One of the biggest mistakes personal trainers and fitness clubs make in their marketing is they fail to position themselves in the marketplace. Positioning, is critical to a successful marketing campaign. More often than not, personal trainers and fitness clubs fail at strategically positioning themselves in the marketplace. Typically, what happens is the fitness club or personal trainer wants to be for everyone. I understand that no one wants to turn down business but if you want to market and sell more you need to take a page out the Marine playbook.
Many people might not think that the Marines market and sell, however, that is far from the truth. Let me tell you about a great example of the Marines marketing an selling to potential recruits. One day I was at an event and I remember hearing a Marine Recruiter get up in front of a crowd after several other branches of the military spoke, whom went on for ten minutes talking about their particular branch of service and the benefits of joining. When the Marine recruiter took the stage it was quite different. The Marine recruiter said the following:
” Ladies and Gentlemen, I am not going to take up much of your time here. Many of you are not qualified to be a Marine, and my estimate, with a crowd this size, probably only a handful of you have what it takes to be a Marine. So, if you think you are one of the few and proud that can join my brotherhood, see me afterwards.”
How many people do you think went to visit that recruiter afterwards? More than half, but the lesson to be learned here is this.
The Marines position themselves as an elite group of the military. The Marines do not want just anyone. They want the best and bravest men and women this country has to offer. They are selective as should you be. You should not just be for everyone, as well. Decide what you stand for and position yourself in the marketplace as that.
Here are some examples.
You may be the best at providing services that market to adults or maybe you are best at working with post-rehab patients. The point I am making is you need to decide who you are best at serving and position and market yourself that way. Do this and people will flock to you. And yes, you will get people who might not fit that speciality but by standing for something as opposed for everything you create credibility. the funny thing also, is it is amazing sometimes when you tell someone that they are not suited for your business they want to be with you even more.
Go market and sell like the United States Marine Corps!
Happy 235th Birthday U.S.M.C.
The old rules of selling are dead
What does Elvis, vinyl records, and traditional selling techniques have in common? In case you are stumped, you would be correct if you said they are all dead! Okay, I know that there is a small percentage of you who still believe Elvis is alive, use vinyl records, and are still trying the same old techniques when trying to sell your services or products to consumers. However, it is time to put them to rest and move on if you want to succeed in today’s economy. That being said, you must learn a new approach to selling. Let’s explore those new ways by showing you the old methods and then the new methods you need to adopt in your sales approach.
Prospecting – > Positioning
“It is a numbers game!” I know you probably have heard that statement before and to some extent the statement is correct. However, approaching sales through cold calling takes time and energy, which could be better spent on other revenue producing activities like training or ancillary services that you offer. So, a better approach to increasing sales is to work on positioning yourself in the market. Simply put, positioning is how your market defines you in relation to your competitors. A good position is established by answering the following questions:
It is critical that you answer these questions in order for positioning to work for you. Once you have established yourself in the marketplace as the expert then people will seek you out instead of you cold calling them.
Control -> Trust
More often than not a typical sales situation puts the control in the salesperson’s hands. This puts the client into an apprehensive state of mind and makes the sale more difficult. The reason for the client’s apprehension is because he or she has been burned before, so the lack of trust exists already even before a pitch is made. Now, instead of trying to control the situation begin by building trust with your customer. Listen to their needs and show them that you are here for their benefit, not yours. By building trust you will create a client who will buy over and over and eventually become one of your biggest fans. Remember, the client must trust you before they will buy from you!
Close -> Value
“The Sale is in the Close!” There are tons of books written on sales closing techniques and some of the techniques they write about are effective. However, people will buy because they believe the price you are charging is equal to the value they perceive to get from it. Being short sighted on just the close of the sale will risk the lifetime value of the customer. Create value in your customer’s mind and you will create a life long customer.
I have been following Jimmy for some time now and he knows his stuff! Please read this article and if you are interested in making some extra money Jimmy can help you do that.
How To “Borrow” Other People’s Buzz TODAY (Think Traffic!)
By Jimmy D. Brown
Did you know that other people “warm up” your customers for you with their “big product launches”?
And, did you further know, that a huge opportunity for you to create sales for YOUR product or a product you promote as an affiliate can be the result?
If, that is, you “borrow” the buzz that other people are generating.
Imagine this scenario…
Mr. Marketer creates a new $2,000 product. He “launches” it with his friends. Everyone on the forums is talking about it. Every email sent out within the marketplace has something to say about it. Bloggers are raving. The whole industry is buzzing about the new launch.
The average conversion rate is 2%. And that’s not on $2,000 products. But, let’s assume that Mr. Marketer is the best in the biz. And he can generate something obscene like 25% conversion rate on a $2,000 offer (which, by the way, ain’t likely to happen).
IF that were to happen, the flipside is this: 75% DON’T BUY.
In other words, for every 100 visitors to the “launch” site, 75 of them walk away without buying.
Were they uninterested? If that’s the case, they likely wouldn’t have visited the site in the first place.
In the majority of the cases, they $2,000 price tag was out of their reach. Not in the budget. Don’t have the money. Been there, done that … didn’t have the cash to buy the t-shirt!
So, what can we learn from this?
We can learn…
* These 75 out of every 100 who don’t buy are probably interested to some degree.
* These 75 out of every 100 have heard all of the buzz and have been “presold” on the premise of the product.
* These 75 out of every 100 are strong candidates to buy a lower-priced, related alternative.
That’s where YOU come into the picture.
You “borrow” the buzz that’s been generated for the big product being launched by talked about by everyone as you promote a lower-priced, related alternative!
Here’s how you do it…
1. Look for high-dollar launches in your market.
The first step is to keep your eye on the pulse of your market. Whenever a major new product is being launched, get busy. You’ll usually know days, if not weeks, in advance because that’s how launches work: they do a lot of “pre” build-up work to get people salivating for the eventual launch. Keep your eyes out for anything new in the works.
2. Promote a low-cost alternative.
It doesn’t matter if you write a quick 10-15 page report, promote your own existing product that is related or grab an affiliate link to some other existing product or service. It doesn’t really matter WHERE you obtain this lower-priced alternative. The important thing is that you find one. It needs to be related to the topic of the big product being launched. It can be related either (a) by teaching a similar concept, or (b) teaching a portion of the big product’s concept.
3. Write a mailing that explains the two options.
You’ll want to write a mailing to send to your subscribers or to post at your blog. This mailing needs to contain three important elements…
– Content that presells. Share some meaty nuggets related to the offer you are ultimately going to promote to set the table.
– A small blurb about big launch with your link. Mention the “major” launch briefly. Describe it’s benefits and use an affiliate link of yours to point to the offer. Mention that it’s only drawback is “price”. Express that many people can’t afford it.
– A stronger promotion for your option. Then, really hit home with this “lower-priced, related alternative”. Let them know the benefits are similar at a fraction of the cost. Be sure to point out that it’s priced for everyone — especially those who feel “left out” of the big budget launch because they can’t afford it.
Then, it’s just a matter of getting that mailing out to your subscribers.
Let’s look at what you have in place as a result of this strategy…
* You have two promotions: a minor one for the same “major” launch everyone else is promoting, and a “major” one for the lower-priced, related alternative.
* You have “borrowed buzz”. Everyone in the marketplace is warming up prospects with all of their “talk” about the importance of the subject matter of the “big product launch”. They are primed and ready to buy … something!
* You have a spike in sales coming.
This is a wonderful strategy for getting extra sales.
Remember, there are always a whole lot more people who DON’T buy the product being offered in the “launch”, than those who do! You’ve got a huge pool of prospects in the 75-98% of people who don’t buy the $2,000 offer. Many of them WILL buy a lower-priced, related alternative.
So, the only thing left for you to do is get started.
And if you’ve like a shortcut, let me show you a quick way to do it TODAY.
You have almost certainly seen that Product Launch Formula 3.0 (PLF3) has launched this week. Everyone is talking about it. While there are a lot of different strategies and ideas involved in a “launch”, the backbone is the same…
*** Other people send you the majority of your traffic.
It’s obviously a very *HOT* topic right now. People are scrambling to pay BIG BUCKS for the course.
Do you think everyone can afford it?
What about the tens of thousands of internet marketers who can’t afford it, but who ARE INTERESTED in the subject?
What a shame to let them sit by without getting any sales from them!
But, don’t worry — you CAN get sales from them! Here’s how…
You offer them something for PENNIES on the dollar that provides the same end result: other people sending them traffic for their products and services!
A few days ago Jimmy D. Brown announced a resale rights offer for his SalesArmySecrets.com course.
All the details are at http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=49
There are still licenses available for YOU to grab in order to sell a low-cost alternative to the high-dollar “launch” product that everyone is jabbering about.
***BUT IT GETS BETTER — FREE PLR to $20 Report! ***
Jimmy wrote a report several months ago which he briefly made available to one of his membership sites. It’s entitled “How To Get R.I.C.H. With Your Own Affiliate Program”.
(It was pulled after a month and is no longer available anywhere.)
The report is 21 meaty pages in itself, but it also strongly promotes the Sales Army Secrets course at the end.
When you order one of the remaining licenses for Sales Army Secrets, Jimmy is going to give you (no cost!) a free PLR license to the special report!
You can sell the report for $20, give it away, do whatever you want with it (as long as you don’t misrepresent it or mention Jimmy in reference to it)…
…while using the endorsement at the close of the report to promote YOUR COPY of Sales Army Secrets!
It’s a ready-made marketing report to get people to buy Sales Army Secrets from you! You can sell Sales Army Secrets for $97 per order and keep 100% of every sale!
Here’s what you need to do…
1. Order the Sales Army Secrets resale rights license at http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=49
2. Register and open a ticket at Jimmy’s support center at http://www.Infoprofitshare.com and provide his staff with a copy of your receipt.
Within 24 hours someone will send you the download information for this special Free PLR offer.
Get one while it lasts…
There’s only ONE catch…
This special offer is for the next 3 days only. On Friday, July 2nd at 10PM CDT, Jimmy is shutting down the license offer and this Free PLR offer. They will no longer be available. Officially “retired” at that point.
Grab yours now: http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=49
Then you can quickly “borrow the buzz” of those promoting PLF3!