If you build it they will come!

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Have you seen the movie, “Field of Dreams” with Kevin Costner? Well, if not I highly recommended it because it is a classic. Now, the reason I mention this movie is because today is opening day for MLB. Every year my wife and I go to the Ball Park in Arlington to see the Texas Rangers on opening day. Today was a great day. Maybe a little cold, but the Rangers won 9-1 and it was their first win on opening day in over six years. I know, it is tough to cheer for a team that has only won a few playoff games in their entire existence as a team but opening day is a chance for a new season. A rebirth of sorts and what I want to talk to you today about is, today can be opening day for you and your training business.

You see, you do not have to wait until next year to start over and have a fresh year ahead of you to begin to change. Today, is an opportunity to change the way you have been approaching sales with your prospects. If you are tired of getting the same results then you need to change and I can help. How can I help? Well, I have been helping trainers build a solid training business for years now, and I can tell you that the days of high pressure sales are done. If you want to build a clientele that will pay you what you are worth then you need a system. A system that will have you determine which clients you want to work with and ones that are better left to someone else. A system in which every year you command more for your services. A system that will have client’s contacting you instead of you calling on them.

The game has changed and if you want to build a strong clientele then check out “Anatomy of Sales”. I personally guarantee you that if you do not increase your personal training I will give you your money back. However, I am confident that if you put the principles to work, you will start to build a clientele that will be with you for a long time. 

So in conclusion, I want to leave you with a scene from the movie “Field of Dreams”. At the end, James Earl Jones, tells Kevin Costner,” Ray, if you build it, they will come”, and although I am no James Earl Jones I can tell you, that if you take just one of my principles and put it to work for you they will come and you will realize your dreams!

It is Finally Done

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Do you love the feeling of accomplishing something? Well, today I am stoked. My new website is finally ready and my new venture will be launched. Now, I have no clue what the results are going to be but one thing I am certain of and that is I have taken the first step. For a long time now I have talked about having an online business that involves fitness. Well, I am now combining two of my passions, fitness and business into one site. So, in the days,weeks,months, and years ahead I plan on doing my best to providing you a site that will help you reach your potential. I would love to hear your story and look forward to our journey together.

Coach Dave

Customer Service isn’t Dead

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I thought Customer Service was dead! I am happy to say it is not! You see every week in our staff meeting we have a time to share great customer service stories with the staff and for the last three months I have been on able to share any real great experiences but last night that all changed. My wife and I were out on “date night” and went to a brand new restaurant. Yes, I branched out and decided to try something new and different, which turned out to be great. Why, was it so great you may ask? Well, at first it started out a little shaky because we were sat at our table and five minutes had went by and no server had approached us. Now, one thing I always do is time how long it takes for someone to greet us and take our drink orders. This comes from my days of working in the restaurant industry back in college. Okay, so finally we were greeted and the first thing our server, Sloan, did was apologize for us not being greeted. You see, we had had a glass of wine from the bar and she thought that someone had already taken care of us, but nonetheless she felt bad and immediately tried to change the situation.

Lesson number one – if things start out bad you still have time to change the outcome but you must act fast. Apologize and start trying to create a memorable experience.

Okay, so once she apologized she started to create a memorable experience for us. First, she told a story about the wine we purchased, which was really cool. Then, she made some really great recommendations  on the menu. And finally, when we had a hard time choosing between two different items she offered to split both plates with half of each order. What was interesting about that was the couple next to us asked their server if they could do that and he had some lame excuse as to why it could not be done. So here is lesson two.

Lesson two – be different and create an experience. It wasn’t that I absolutely loved the food, but the service and memory that Sloan,our server, created for us.

I can not begin to tell you that in this economic time period “Customer Service” is going to make the difference between your training or someone else. People will buy but will buy great memories!!!

Coach Dave

The fastest way to a six figure income

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I am sure you have heard the saying, “If you fail to plan then you are planning to fail!” Don’t just take my word for it see what a study from Harvard showed on the benefits of planning.

Plan – The best sales people review every detail and plan in advance. There was a study conducted at Harvard Business School that showed how important it is to a business to have a written plan.  The study was conducted over a twenty-five year period and tracked 1,600 businesses.  These were the results:

·      70% of the businesses in the study had no written plan or verbal plan

·      27% of the businesses in the study had verbal goals only

·      3% in the study had them written down

·      98% of the wealth was held by those 3% of businesses who had them written down

the proof is in the pudding. Start planning today even if it is a plan for the next 90 days. Doing something is the action step here.

Coach Dave

Excerpt from “Anatomy of Sales”

What causes you to Procrastinate

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Being in the fitness industry we are all to familiar with people procrastinating. We have a hard time understanding why our clients just don’t do what we say and get moving. Well, what is causing you to procrastinate when it comes to reaching our business goals? For me I realized that mentally I was not disciplined and I was always waiting for the perfect time to act. I can honestly say that I have always had dreams of starting my own business but kept saying, “Oh it just isn’t the perfect time.” I guess this will be a true test since I launched this business during what some economists are saying is the worst economic times since the great depression. Okay, now let’s get back to the question at hand, “what causes you to procrastinate?”

As I mentioned yesterday I am reading a book by John Maxwell, “Talent is Never Enough” and at the end of each chapter he has some application exercises. One of the application questions asks the following and I want you to ask yourself this.

What causes you to procrastinate? 

  • Are you in denial about the consequences of not taking initiative and responsibility for yourself?
  • Are you waiting for others to motivate you instead of working to motivate yourself?
  • Are you waiting for everything to be perfect before you act?
  • Are you fantasizing about tomorrow instead of focusing on what you can do today?
  • ARE YOU TRYING TO DO IT ALONE?
Yes, I bolded the last question because I am guilty of this as well. As I mention in my book I was fortunate to have some of my wealthy and successful clients guide me, but it was not until recently I have sought formal coaching to develop my business. Take a moment and answer these questions and when you do write out a plan to take action on changing the actions that are causing you to procrastinate. 
Coach Dave