You need to build this in order to get more personal training clients

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One of the biggest and most beneficial ways to get more sales and more personal training clients is to build rapport with current clients and prospects. Follow these five tips to build the relationship and friendship with your client.

1.) Be Real – If you put on an act or try to fake who you are then you are guaranteed to lose the client. People are not as dumb as you may think. They are already timid and have their guard up because they have been burned before, so the worst thing you can do is start to fake who you are. Also, a key point to being yourself is you will attract personal training clients who are like you and have things in common. Remember, you should not be everything to everyone. Use your personality and characteristics to attract people whom you fit in with.

2.) Quit being serious – It is important to build credibility but enough with all the serious stone face attitude. In the mind of the client personal training is already hard enough and the last thing they need or want is to have a personal trainer that is ALL business. Now, I know what your thinking and it is okay to be disciplined and consistent with your client but lighten up and show them you are human!

3.) Let your passion shine – If you love what you do and you show enthusiasm when you are with your clients then your clients will keep coming back to you. People are attracted to positive and energetic people and trainers that show this at every session gain the most clients.

4.) Listen and recall – It is so important that you listen to what your client says and talks about. You need to find out what profession they are in, if they are married, how many kids, birthday and etc… Make sure when you see them you recall things that they have told you. If you have a hard time remembering write them done, put them in notebook, set up reminders on a service like www.birthdayalarm.com.  

5.) Be honest and truthful – Do not sugar coat the relationship. You need to be honest and truthful about what you tell your personal training clients. Don’t lie and tell a prospect something that isn’t true just to get them to buy more personal training sessions. This will come back to haunt you one day and you will be sorry you lied and didn’t stay honest from the beginning. 

Building rapport takes work but if you follow these five tips then you will put yourself in a great position to build a long solid relationship with your client that can lead to endless opportunities.

What Business are You in?

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Duh! The Fitness Business, Dave! No, if you are a fitness professional you are not in the fitness business. You are in the business of changing lives. You are in the business of creating experiences for your clients. You are the dream realization business. Too many times have I seen fitness professionals fail because they believe that the business they are in is working out. They believe that it is all about anatomy, biomechanics, sets, reps, and soreness. This is one reason we are having a hard time converting people who currently do not exercise into gym members. Here is a list of things we need to keep in mind when trying to get a prospect to use our services.

1.) Clients buy for their reasons not yours.

2.) Clients want an experience

3.) Clients want their problem solved

4.) Clients buy when they TRUST you

Keeping these four reasons in mind when approaching your business will help when you are in the prospecting mode and trying to gain more business. Don’t get caught in the trap of thinking that you need to inundate a prospect or client with tons of scientific terms and movements. Keep it simple and remember that you are in the business of changing lives and solving problems. If you just focus on solving the client’s needs you will be guaranteed to generate more personal training sales.

Building your list

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Are you consumed with trying to build your list? I know I have been, until recently, when I  read this blog post by Yanik Silver entitled ” Creating you Ultimate ‘to do’ list before you die”  . It reminded me of the movie “Bucket List” but even better, and after I read it it led me to go take a list of 50 things I wrote down at the beginning of the year and see what I have accomplished in the past 25 weeks. It is important to take out those goals you set at the beginning of the year and see what you have accomplished and what is left to be done. Also, if you do not have a ‘to do’ list I suggest you create one. For me it was a great experience that really made me look at my life and what I want to do in the time I am here on Earth. So, instead of spending hours on building your email list take some time out an create your ‘big list’ of things you want to do with your life. 

 

Coach D

Today is your Independence Day

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I hope you had a fun and relaxing Fourth of July. I know for me it is a day that I cherish and look forward to every year. This was not always the case when I was younger. Back in my late teenage years and college days I did not really appreciate the freedom that we have in this country.

I know today there is a lot of anxiety and uncertainty on what is going on in our country and government, but the fact still remains to be true that we have the freedom to choose and create a life of prosperity and wealth. The choice is up to you. You can stand up and embrace the freedom of choice or you can sit there and be miserable and make no progress towards your dreams.

If you are not where you want to be then change it. If you want more personal training clients then find a way to get more. Start a bootcamp. Go speak to local companies in your area and promote your business.If you want to make more money start a business. It could be an online or brick and mortar, but get started with something.

My final thoughts today on this wonderful holiday involves thinking about everyone who fought for the freedoms we have today. If you look back to the early days of the founding of our country the people fought hard for what they wanted and did not give up until they had their dreams realized. So, today I challenge you to create your financial independence and do something this upcoming week that will continue to push you towards reaching your goals and dreams. 

Does the “Past” matter?

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When it comes to getting more personal training clients does the prospect’s past experience with a personal trainer matter? Of course it does, and I was made aware of this again today when one of my newest trainers encountered a new member who told her a horrific story about the last time she met with a trainer. Listen, the fitness industry is notorious for creating negative experiences in people’s minds and it makes the job of changing that perception in the prospect’s mind much more difficult. Don’t worry, all hope is not lost, if you are going to have any chance of landing this prospect as a personal training client you are going to need to do the following:

1.) You need to establish trust with your prospect. Become a Trusted Advisor. I have said this before, but I can’t say it enough, ” clients buy because they trust you.” Now in order to establish this trust you need to listen to them and find out what their needs are and show them how you can help them achieve their goals.

2.) Create a memorable experience. Once you have established trust it is important to create a memorable experience. It is so important that the initial experience that a client has is something they enjoy and have fun. Yes, I mean make it fun for your client because if there is one thing that is missing with the “gym experience” is that we, as health professionals, sometimes forgot to have fun and make the experience memorable.

Let me be frank here and tell you that you have an uphill battle when it comes to changing the past of a current prospect but it can be done with the establishment of trust and an experience that leaves the client wanting more. Focus on these two sales strategies and you will win over the past and create a new future for your client. Good luck!

Coach Dave