The Answer to the Million Dollar Question
So how do you get more personal training clients?
This is the million dollar question that every personal trainer asks at some point in their career and I have a simple answer for you today. If you want more personal training clients then you need to create raving fans. Yes, I mean clients who at every chance they get they talk about you and brag about how great their personal trainer is. Now not every client is going to be a raving fan so the key here is to find the ones who are and get them out there talking about you. Okay so you are asking how do I create raving fans? Well it is not as hard as you think and by the end of this post you will know what constitues a raving fan and how to create them.
So what defines a raving fan?
First of all a raving raving fan comes often. In our profession they personal train 2-3x a week and come week in and week out throughout the year.
Second, a raving fan pays full price. You do not need to give them free sessions or give them a package deal.
Finally, a raving fan is someone who tells people and tells us about it. You will absolutuely know who your raving fan is because they will tell you that they talk about you to all their friends and family and at the same time tell you how much they LOVE you!
Now, let’s assume you are just getting started or maybe you need some more raving fans well this next section is going to be about how to create Raving Fans.
I have said this before but the single most important way to attract and build a raving fan is to build trust with them. They need to trust you as much as the trust their closest friends and family.
Deliver 2nd Mile Customer service. Matthew 5:41 in the bible states ” If someone forces you to go one mile, go with him two miles.” Essentially, what this passage is referring to is do the unexpected don’t just reciprocate go beyond. Going the second mile can make the difference between a normal client and a raving fan. It does not have to be something totally crazy but surprise your client by doing something they would have never thought you would do. It could be as simple as sending them a gift card to their favorite retail store after they reached a weight goal. You don’t have to give a lot but you need to give something your client would not ever thought you would do.
The final step to creating a raving fan is to create an emotional experience with your personal training client. If it is all about reps, sets, and exercises you will not connect with them. You need to make it personal and find that emotional hot button that really gets your personal training client engaged. Also, I cannot tell you how important it is to conduct your personal training sessions with enthusiasm. There is nothing more troubling to me then to see a personal trainer stand there with their arms crossed and lips shut throughout the entire session. Show your enthusiasm and energy towards your client.
If you build trust, dekiver 2nd mile customer service and create an emotional experience with your personal training client then you will succeed in building raving fans and ultimately you will get more clients!! Now go get some raving fans!!!