Let me ask you a question, “If you were driving down the road and saw a cow, would you stop?” No, you have seen thousands of cows before, but “what if you were continuing to drive down the road and saw a purple cow, would you stop?” Maybe, or at least slow down and see what the heck is that. What I am getting at here today, on another edition of Open Blog Friday, is the idea of being remarkable! Yesterday, someone whom I follow on Facebook shared this video by Seth Godin and I remembered hearing him back at IHRSA several years ago talking about this idea. I have posted the video for you below but want to talk briefly today about how being remarkable can make a difference in your life and business.
The video takes place back in 2003 but is still completely relevant. Probably, even more so today! Why? Well, for one, the club market has become saturated and consumers have way too many choices. And secondly, consumers have a ton of choices and want to be inspired by something new and different. This is why you need to differentiate your product and service. Otherwise, if consumers don’t see a difference they will have no other choice but to make it about price. Now, if we leave it up to being all about price, we are destined to fall as an industry. Here is where being remarkable comes into play!
All right, I have posted the video below and want you to watch it. Now, as you are watching it, begin to think of ways you can become remarkable? Think of ways you can stand out from the herd and be something that people want to belong to. If we all put a little more effort into being remarkable this world we be a better place!
If you have examples of how you or your club is being remarkable please share below with your comments!
Make it a great weekend!
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