Category Archives: Business development

Success depends on you

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Does it bother you that in today’s society too many people think they are entitled to success without doing the hard stuff? Do you think that success happens to “Lucky People”. Hey, I was one of those people who thought that, well I have a college education and I should be handed success right off the bat. Harsh reality for me when I received my first paycheck and it was $18. Yes, $18 was all I made and I thought college grads started out of school making 40 or 50k a year! Well, in the personal training field you make your money on the amount of personal training sessions you conduct in a given week. So, being fresh out of school with student loans $18 was a rough slap in the face. However, thankfully for me I had a support system that encouraged me to stick with it.

Now what made me change my entitlement attitude? Well my attitude changed when I first read Stephen Covey’s ” 7 Habits of Highly Successful People.” One of the principles that has stuck with me all these years is the habit of choice. Covey says that one of the most powerful options available to us is that we have the ability to choose what we want in life. That principle has helped me throughout my career, however, I catch myself every now and again falling into another trap. The success trap!

What do I mean by the success trap. Well, I just recently read Darren Hardy’s article called “The Forgotten “Secrets” to Success.”  and one of the key points he hits on is that most of us fall victim to our success. Success brings complacency and the hard work, attention to detail,and self-development is put to the wayside, leaving mediocre results at best. This is such a common recurrence and it is not immune to even successful people. I remember a keynote speech by Joe Theisman where he said one of the biggest things he learned in his pro football career was that after his first championship he let the success go to his head and felt that the next year was a given to repeat, however, that did not happen and now when he looks at his rings he tells himself that “those rings are last year’s success and what we did last year is history.” I have never forgotten that and  I try to remind myself that yesterday’s success, whatever that might be, is history and today’s success depends on me.

So the next time you think you are entitled to success, think again. Success is a choice and even when you are successful it is yesterday’s news. Complacency can lead to your demise, so make the choice to be successful and continue to strive to be better.

Coach Dave

Part II of 7 tips to getting more personal training clients

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Yesterday, I presented to you the first three of the seven tips to getting more personal training clients. So, today I am going to give you two tips that could be the most important money making tips for your personal training business. Yes, I believe these next two tips will separate you from everyone else. Okay here is tip number 4 and 5.

4.) Create a blog- by now everyone has heard of blogs but not everyone has one and contributes regularly to it. The reason having a blog is so important is that you create a platform to share information, articles, and ideas about who you are and what you believe in. Now this is not a “how to start a blog post” but if you want some great info or program to create your blog then you need to check out Darrren Rowse’s 31 days to Build a Better Blog Click here to view more details. Once you have your blog set up make sure all your clients subscribe to it and tell them that you will post regularly to it. The number one goal is to provide valuable content that adds value to the relationship you have with your clients. 

5.) Write an ebook – It has never been easier to write a book. The technology we have today allows you to write your own book and self publish it. You can make it an e-book or a traditional hardback and market and distribute it online. Writing an e-book will do two things for you. One, you will be recognized as an expert and gain tremendous credibility. The second benefit will be that you now can gain new clients with out even training. You essentially will have created another passive income stream while not having to wake up at 6 am to train. Once again this is not a “how to” article on writing an ebook but if you want more info on that email me at Dave@DaveMcGarry.com and I will consult with you on how to get started. Now, since I believe in leading by example you can check out my ebook at www.anatomyofsales.com . Good luck and start writing.

7 tips on getting more personal training clients

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How would you like to know seven tips to start doing today that will help you get more personal training clients? Now, my goal for you is over the next month try and implement two or three of these tips and six months from now you will start making more money and have more personal training clients. Today’s post is going to include the first of three posts that I will share with you on how to get more clients. Here are the first three.

1.) Get more knowledge – Yes, the first thing I tell new fitness professionals is to read, listen, and watch anything that is related to improving you as a trainer and business person. I am sure you have heard the phrase “Leaders are Readers”. This is so true if you want to be the lead personal trainer in your area you need to keep learning.

2.)Write articles – This is something I wished I would have done sooner. Newspaper and magazine editors are always looking for a great story and by being published it does two things. One, you become tagged as an expert and two, you get free marketing to hundreds of readers and potential prospects.

3.) Speak at local companies – In today’s economy, companies have had to dial back the perks they are giving out to their employees. So, having an expert come in and speak on health and fitness is something that employees want and value. You are doing the company a big favor and also yourself because it gives you a chance to market yourself.  Also, this will continue to build you up as an expert and give you the credibility you need to make the sale. If you do a good job you will be asked to come back and each time you speak you have the potential to get more clients.

Tomorrow I will share with you two ways to get more clients without physically training anyone. As for now pick up a book or listen to an audio of someone who can give you more knowledge, which will start you on a path to more money.

Your “Big Idea”

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I just got back from vacation and I am refreshed and all fired up again. It is amazing what happens to you mentally when you get away from the daily grind and recharge the batteries. Okay, well what I want to talk to you about today is creating your “Big Idea”. What I am referring to is Donny Deutsch’s show and book called “The Big Idea.” I have seen the show many times and read the book over the holiday weekend. The stories are motivational and inspiring for anyone who wants to be more and create their own business. So, here is my question for you. What is your “Big Idea”? If you want to make a difference in this world and be more than “just a trainer” then you need to find what you can contribute to this world. Once you find your ‘Big Idea” start moving to create it and just by moving you will start down the path of greatness. Here is how to start thinking about your “Big Idea”:

 

What are you passion about?

Maybe it is working with kids, and if so, maybe you can create a healthier snack for kids or maybe create a pre-school that focuses on physical education and rudimentary skills, as well as the other skills kids need. My point is create something that really gets your blood boiling.

What need is missing in the industry? 

What can you improve that already exists?

What segment of the market is being undeserved?

These are some questions for you to answer to get you to start thinking about your “Big Idea”. Quit sitting around waiting for something to happen. Use your skills and strengths to create something big. Each and everyone one of us was put here to make a difference. So get moving and if you ned some help feel free to post or email me.