{"id":15545,"date":"2012-05-17T09:42:01","date_gmt":"2012-05-17T14:42:01","guid":{"rendered":"http:\/\/www.davemcgarry.com\/cms\/?p=15545"},"modified":"2012-05-17T09:42:02","modified_gmt":"2012-05-17T14:42:02","slug":"how-to-create-a-membership-site-that-generates-passive-income-2","status":"publish","type":"post","link":"http:\/\/www.davemcgarry.com\/cms\/how-to-create-a-membership-site-that-generates-passive-income-2\/","title":{"rendered":"How to Create a Membership Site that Generates Passive Income #2"},"content":{"rendered":"

\"Simple<\/a>In Part 1 of the “How to Create a Membership Site that Generates Passive Income”<\/a>,\u00a0\u00a0you\u2019ll notice that I gave an example of a 12 week course. That was no accident.<\/p>\n

You see, most people who think of \u201cmembership sites\u201d think of content that\u2019s delivered weekly or monthly\u2026 indefinitely. Members pay month after month and the owners deliver month after month.<\/p>\n

This works fairly well if you\u2019re running a PLR membership site or similar. But if you\u2019re running a training site, your members are going to drift away if you just give them tips and tricks indefinitely. And they might even bail out a couple months after joining, simply because there\u2019s no end in sight.<\/p>\n

So here\u2019s what you do instead\u2026<\/p>\n

Create a fixed-term membership site. This is a site that runs for a specific period of time, such as three months, six months, twelve months\u2026 or any length of your choosing.<\/p>\n

Tip<\/span>: For best results, create a step-by-step series as described in Part 1 of this article.<\/p>\n

Here\u2019s why this works\u2026<\/p>\n

Imagine if your site went on indefinitely. Someone might join and after a couple months quit. That\u2019s pretty normal. But if the course only stretches out for six months, psychologically the customers will feel better if they just remain a member for the entire six months. They want to see through to the end.<\/p>\n

This is actually a Neuro-Linguistic Programming (NLP) trick. Simply put, people don\u2019t like unfinished business. That\u2019s why they\u2019ll even read books they don\u2019t like or watch boring movies \u2013 once they\u2019ve invested some time into the activity, they want to see it through to the end.<\/p>\n

While just creating a fixed term site created this psychological commitment to your course, you can make the commitment even stronger by building anticipation for the upcoming lessons. That is, from the very first lesson you work on \u201cselling\u201d the other lessons. Like this:<\/p>\n

Build anticipation for the whole course in lesson #1.<\/strong> Your first lesson should include an overview of all the lessons. But don\u2019t just write it out like a table of contents. Instead, write it like bullet points to a sales letter.<\/p>\n

Example<\/span>: \u201cIn Lesson #3 you\u2019ll discover a simple trick that will triple your conversion rate!\u201d In other words, arouse curiosity whenever possible.<\/p>\n

Build anticipation for the next lesson at the end of each lesson.<\/strong> At the end of each lesson you\u2019ll want to include something like, \u201cStay tuned for next week\u2019s lesson, where you\u2019ll find out the secrets of creating cash-pulling headlines!\u201d<\/p>\n

Build anticipation for future lessons and bonuses periodically.<\/strong> Finally, from time to time you should remind members of upcoming lessons. For example, in lesson #5 you might remind members of a particularly valuable lesson or bonus that you\u2019re offering in lesson #9. Again, write it like a sales letter bullet, where you arouse curiosity and put forth a benefit.<\/p>\n

The biggest challenge in running a membership site is retaining members.<\/p>\n

With a typical membership site, your members may only stick around for two or three months. But you can quickly and easily ensure that more of your members stay around for six months, twelve months or even longer by creating a fixed-term membership site!<\/p>\n

In part 3 of this series I will be showing you the fun stuff, which is “How to set it and forget it!”<\/p>\n

Stay tuned!<\/p>\n

Dave<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

In Part 1 of the “How to Create a Membership Site that Generates Passive Income”,\u00a0\u00a0you\u2019ll notice that I gave an example of a 12 week course. That was no accident. You see, most people who think of \u201cmembership sites\u201d think … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":15540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[283],"tags":[2777,1495,2688,2206,2773,196,951,2197,2780,1061,1743,2776,2779,1619,867,2765,2778,2775],"class_list":["post-15545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-anticipation","tag-imagine","tag-lesson-1","tag-members","tag-neuro-linguistic-programming","tag-passive-income","tag-period-of-time","tag-residual-income","tag-running-training","tag-six-months","tag-step-by-step","tag-step-by-step-series","tag-table-of-contents","tag-term-membership","tag-three-months","tag-tips-and-tricks","tag-twelve-months","tag-unfinished-business"],"_links":{"self":[{"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/posts\/15545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/comments?post=15545"}],"version-history":[{"count":9,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/posts\/15545\/revisions"}],"predecessor-version":[{"id":15554,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/posts\/15545\/revisions\/15554"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/media\/15540"}],"wp:attachment":[{"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/media?parent=15545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/categories?post=15545"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/tags?post=15545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}