{"id":1293,"date":"2010-11-02T08:34:19","date_gmt":"2010-11-02T13:34:19","guid":{"rendered":"http:\/\/www.davemcgarry.com\/cms\/?p=1293"},"modified":"2011-08-04T11:46:39","modified_gmt":"2011-08-04T16:46:39","slug":"boot-camps","status":"publish","type":"post","link":"http:\/\/www.davemcgarry.com\/cms\/boot-camps\/","title":{"rendered":"Are you making these mistakes with your boot camps?"},"content":{"rendered":"
Are you making these mistakes with your boot camps? Expert Georgette Pann, owner of \u00a0and authof of NutriFitness LLC, shares her 20+ years of experience and expertise on how to create successful boot-camps.<\/div>\n
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Fitness Boot Camps 101<\/strong>\"\"<\/a><\/div>\n
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Avoid these 8 Mistakes to Ensure Satisfied Customers and Maximum Profits<\/strong><\/p>\n

Everyone wants their fitness boot camp to be successful and profitable. But there are some mistakes frequently made by trainers that sap the life and profit from an otherwise excellent program. Avoid these eight mistakes to make the most out of your boot camp:<\/p>\n

1. Not giving yourself enough time for preliminary planning \u2013 not planning well enough in advance!<\/p>\n

When you are thinking of starting a camp or group training you must plan well enough in advance. Even though you may have the best bootcamp starter kit on the planet, like Sure Victory\u00a0\"8-)\"http:\/\/thefitnessbootcamp.com<\/a> you still need to do your own planning\u2026here are the specifics:<\/p>\n

Who? Who are you targeting? Women? Athletes? Baby boomers? etc.<\/p>\n

Where? Where are you holding your camps? Indoors? Outdoors? You need to find a place!<\/p>\n

If it\u2019s a park\u2026do you have permission from local parks and recreation?<\/p>\n

If it\u2019s indoors have you secured a spot? Yoga studio, gymnastic center, martial arts studio, church basement, your back yard\u2026etc.<\/p>\n

When? What times are your camps and what days are your camps. Are they 3 x\u2019s a week? 2 x\u2019s a week? Are they 6 AM or 6 PM?<\/p>\n

How Much? What are you going to charge? You must charge enough to be profitable and competitive in your area.<\/p>\n

Do you have your workouts planned? See number 2 below.<\/p>\n

Now you can start marketing\u2026and putting your business model or bootcamp kit into practice.<\/p>\n

2. Not planning your next session before your current one starts<\/p>\n

Do you have your workouts planned? This is my suggestion \u2013 plan at least a month of workouts in advance if not two months,written out\u2026meaning on paper.:) Do not wing it.<\/p>\n

If you run your boot camps in sessions, like a four-week boot camp for example, you should have the next month session scheduled and planned before the current one starts. This way your bootcampers know what to look forward to, which increases retention rates. But more importantly,You will also feel more prepared and ready especially if you are new to group training. I recommend new trainers to have a month or two of workouts pre written even just to use as a guide.\u00a0http:\/\/fitnessbootcampworkout.com<\/a><\/p>\n

3.. Failure to promote your boot camp often and regularly and far enough in advance<\/p>\n

Running your ad once or only a week ahead of your next boot camp or sending out one round of flyers or postcards is not marketing. It is a waste of money. Your prospects need to see your promotions three to five times before they begin to notice you. Send out marketing regularly and often. Start marketing four to six weeks before your boot camp begins.<\/p>\n

4. No back-up plan<\/p>\n

What happens when your outdoor boot camp gets cancelled by inclement weather? What if you\u2019re too sick to show up yourself? Do you have a back-up location? Can you get someone else to run your camp? Do you have a plan to make up cancelled classes? How do you contact bootcampers to let them know what\u2019s going on?<\/p>\n

5. Failing to evaluate customers\u2019 fitness and help them set goals and objectives<\/p>\n

If you can\u2019t show customers how their fitness and health have improved by attending your boot camps, retention rates will be low. Measure customer fitness at least once a month and help them establish fitness goals so you can show them the success they\u2019re experiencing.<\/p>\n

6. Not having a niche or Unique Selling Proposition that makes your boot camp stand out in marketing<\/p>\n

Give your boot camp a personality that is memorable or specialize in a certain type of exercise, like TRX system workouts or circuit training. Or specialize in boot camps for certain goals or sports, like a bridal boot camp or runners\u2019 boot camp. Find a way to differentiate your program from other fitness programs and stand out.<\/p>\n

7. Nothing to sell satisfied customers besides the next session<\/p>\n

There\u2019s no bigger waste than a satisfied customer with nothing else to buy. Always have something else to sell besides the next session. Here are some suggestions:<\/p>\n

T-shirts, water bottles and related items with your logo and boot camp name<\/p>\n

Books or journals\u2014either your own, even if it\u2019s a hardcopy of your eBook, or some you recommend (but be sure you buy them at wholesale prices). Blank journals are another excellent choice at low cost.<\/p>\n

Training gear, like TRX systems or exercise mats or resistance bands, they can use at home.<\/p>\n

Individualized personal training sessions that \u201cfit\u201d the customer\u2019s goals better.<\/p>\n

Bottled water and meal replacement bars for use during or after class.<\/p>\n

If your boot camps are at your personal studio or gym, have a store or table of items for sale. If your boot camps take place in a park or other outdoor setting, take along a crate of merchandise and let customers know what\u2019s available.<\/p>\n

8. Not locking in your location for at least a year<\/p>\n

If you don\u2019t hold boot camps in your own gym or studio, make sure your location is available and dedicated to your boot camps for at least a year. Having to move your boot camp because the location is being used by someone else is unprofessional and will diminish your reputation among customers.<\/p>\n

Bottom line is know matter what bootcamp business model you have or purchase. If YOU don\u2019t plan, you will fail. No bootcamp product or workout program or any other magic will get your camps running and packed if you do not plan ahead.<\/p>\n

About the Author<\/strong><\/p>\n

Georgette Pann: owner of NutriFitness LLC.\u00a0http:\/\/thenutrifitness.com<\/a> She has 20+ years experience in the Health and Fitness field with expertise in fitness bootcamps.She is author and creator of the best selling \u201cSure Victory Fitness Bootcamp Kit\u201d at\u00a0http:\/\/thefitnessbootcamp.com<\/a> and The Fitness Bootcamp Inner Circle community for fitness bootcamp trainers at\u00a0http:\/\/thefitnessbootcampinnercircle.com<\/a><\/p>\n

And she is the co-creator of Sure Results:The Ultimate Book Of Boot Camp Workoutshttp:\/\/fitnessbootcampworkout.com<\/a> and Customized Fitness Bootcamp Marketing Materials at\u00a0http:\/\/fitnessbootcampmarketing.com<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Are you making these mistakes with your boot camps? Expert Georgette Pann, owner of \u00a0and authof of NutriFitness LLC, shares her 20+ years of experience and expertise on how to create successful boot-camps. Fitness Boot Camps 101 Avoid these 8 … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[1712,1724,1136,1725,1718,1714,1709,1708,1720,1717,1711,1716,1722,1723,1710,1721,1715,1719,479,1713],"class_list":["post-1293","post","type-post","status-publish","format-standard","hentry","category-business-development","tag-baby-boomers","tag-back-yard","tag-bootcamp","tag-business-model","tag-camp-1","tag-church-basement","tag-fitness-boot-camp","tag-fitness-boot-camps","tag-georgette","tag-group-training","tag-maximum-profits","tag-pann","tag-parks-and-recreation","tag-satisfied-customers","tag-spot-yoga","tag-starter-kit","tag-targeting-women","tag-women-athletes","tag-workouts","tag-yoga-studio"],"_links":{"self":[{"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/posts\/1293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/comments?post=1293"}],"version-history":[{"count":11,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/posts\/1293\/revisions"}],"predecessor-version":[{"id":2442,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/posts\/1293\/revisions\/2442"}],"wp:attachment":[{"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/media?parent=1293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/categories?post=1293"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/tags?post=1293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}