{"id":1122,"date":"2010-06-30T18:54:24","date_gmt":"2010-07-01T01:54:24","guid":{"rendered":"http:\/\/www.davemcgarry.com\/cms\/?p=1122"},"modified":"2011-08-04T11:46:15","modified_gmt":"2011-08-04T16:46:15","slug":"how-to-borrow-other-peoples-buzz","status":"publish","type":"post","link":"http:\/\/www.davemcgarry.com\/cms\/how-to-borrow-other-peoples-buzz\/","title":{"rendered":"How to borrow other people&#8217;s buzz"},"content":{"rendered":"<p>I have been following Jimmy for some time now and he knows his stuff! Please read this article and if you are interested in making some extra money Jimmy can help you do that.<\/p>\n<p>Coach Dave<\/p>\n<p>How To &#8220;Borrow&#8221; Other People&#8217;s Buzz TODAY (Think Traffic!)<\/p>\n<p>By Jimmy D. Brown<\/p>\n<p>Did you know that other people &#8220;warm up&#8221; your customers for you with their &#8220;big product launches&#8221;?<\/p>\n<p>And, did you further know, that a huge opportunity for you to create sales for YOUR product or a product you promote as an affiliate can be the result?<\/p>\n<p>If, that is, you &#8220;borrow&#8221; the buzz that other people are generating.<\/p>\n<p>Imagine this scenario&#8230;<\/p>\n<p>Mr. Marketer creates a new $2,000 product.\u00a0 He &#8220;launches&#8221; it with his friends.\u00a0 Everyone on the forums is talking about it.\u00a0 Every email sent out within the marketplace has something to say about it.\u00a0 Bloggers are raving.\u00a0 The whole industry is buzzing about the new launch.<\/p>\n<p>The average conversion rate is 2%.\u00a0 And that&#8217;s not on $2,000 products.\u00a0 But, let&#8217;s assume that Mr. Marketer is the best in the biz.\u00a0 And he can generate something obscene like 25% conversion rate on a $2,000 offer (which, by the way, ain&#8217;t likely to happen).<\/p>\n<p>IF that were to happen, the flipside is this:\u00a0 75% DON&#8217;T BUY.<\/p>\n<p>In other words, for every 100 visitors to the &#8220;launch&#8221; site, 75 of them walk away without buying.<\/p>\n<p>Were they uninterested?\u00a0 If that&#8217;s the case, they likely wouldn&#8217;t have visited the site in the first place.<\/p>\n<p>In the majority of the cases, they $2,000 price tag was out of their reach.\u00a0 Not in the budget.\u00a0 Don&#8217;t have the money.\u00a0 Been there, done that &#8230; didn&#8217;t have the cash to buy the t-shirt!<\/p>\n<p>So, what can we learn from this?<\/p>\n<p>We can learn&#8230;<\/p>\n<p>* These 75 out of every 100 who don&#8217;t buy are probably interested to some degree.<\/p>\n<p>* These 75 out of every 100 have heard all of the buzz and have been &#8220;presold&#8221; on the premise of the product.<\/p>\n<p>* These 75 out of every 100 are strong candidates to buy a lower-priced, related alternative.<\/p>\n<p>That&#8217;s where YOU come into the picture.<\/p>\n<p>You &#8220;borrow&#8221; the buzz that&#8217;s been generated for the big product being launched by talked about by everyone as you promote a lower-priced, related alternative!<\/p>\n<p>Here&#8217;s how you do it&#8230;<\/p>\n<p>1. Look for high-dollar launches in your market.<\/p>\n<p>The first step is to keep your eye on the pulse of your market.\u00a0 Whenever a major new product is being launched, get busy.\u00a0 You&#8217;ll usually know days, if not weeks, in advance because that&#8217;s how launches work:\u00a0 they do a lot of &#8220;pre&#8221; build-up work to get people salivating for the eventual launch.\u00a0 Keep your eyes out for anything new in the works.<\/p>\n<p>2. Promote a low-cost alternative.<\/p>\n<p>It doesn&#8217;t matter if you write a quick 10-15 page report, promote your own existing product that is related or grab an affiliate link to some other existing product or service.\u00a0 It doesn&#8217;t really matter WHERE you obtain this lower-priced alternative.\u00a0 The important thing is that you find one.\u00a0 It needs to be related to the topic of the big product being launched.\u00a0 It can be related either (a) by teaching a similar concept, or (b) teaching a portion of the big product&#8217;s concept.<\/p>\n<p>3. Write a mailing that explains the two options.<\/p>\n<p>You&#8217;ll want to write a mailing to send to your subscribers or to post at your blog.\u00a0 This mailing needs to contain three important elements&#8230;<\/p>\n<p>&#8211; Content that presells.\u00a0 Share some meaty nuggets related to the offer you are ultimately going to promote to set the table.<\/p>\n<p>&#8211; A small blurb about big launch with your link. Mention the &#8220;major&#8221; launch briefly.\u00a0 Describe it&#8217;s benefits and use an affiliate link of yours to point to the offer.\u00a0 Mention that it&#8217;s only drawback is &#8220;price&#8221;.\u00a0 Express that many people can&#8217;t afford it.<\/p>\n<p>&#8211; A stronger promotion for your option.\u00a0 Then, really hit home with this &#8220;lower-priced, related alternative&#8221;.\u00a0 Let them know the benefits are similar at a fraction of the cost.\u00a0 Be sure to point out that it&#8217;s priced for everyone &#8212; especially those who feel &#8220;left out&#8221; of the big budget launch because they can&#8217;t afford it.<\/p>\n<p>Then, it&#8217;s just a matter of getting that mailing out to your subscribers.<\/p>\n<p>Let&#8217;s look at what you have in place as a result of this strategy&#8230;<\/p>\n<p>* You have two promotions:\u00a0 a minor one for the same &#8220;major&#8221; launch everyone else is promoting, and a &#8220;major&#8221; one for the lower-priced, related alternative.<\/p>\n<p>* You have &#8220;borrowed buzz&#8221;.\u00a0 Everyone in the marketplace is warming up prospects with all of their &#8220;talk&#8221; about the importance of the subject matter of the &#8220;big product launch&#8221;.\u00a0 They are primed and ready to buy &#8230; something!<\/p>\n<p>* You have a spike in sales coming.<\/p>\n<p>This is a wonderful strategy for getting extra sales.<\/p>\n<p>Remember, there are always a whole lot more people who DON&#8217;T buy the product being offered in the &#8220;launch&#8221;, than those who do!\u00a0 You&#8217;ve got a huge pool of prospects in the 75-98% of people who don&#8217;t buy the $2,000 offer.\u00a0 Many of them WILL buy a lower-priced, related alternative.<\/p>\n<p>So, the only thing left for you to do is get started.<\/p>\n<p>And if you&#8217;ve like a shortcut, let me show you a quick way to do it TODAY.<\/p>\n<p>You\u00a0 have almost certainly seen that Product Launch Formula 3.0 (PLF3) has launched this week.\u00a0 Everyone is talking about it. While there are a lot of different strategies and ideas involved in a &#8220;launch&#8221;, the backbone is the same&#8230;<\/p>\n<p>*** Other people send you the majority of your traffic.<\/p>\n<p>It&#8217;s obviously a very *HOT* topic right now.\u00a0 People are scrambling to pay BIG BUCKS for the course.<\/p>\n<p>But&#8230;<\/p>\n<p>Do you think everyone can afford it?<\/p>\n<p>What about the tens of thousands of internet marketers who can&#8217;t afford it, but who ARE INTERESTED in the subject?<\/p>\n<p>What a shame to let them sit by without getting any sales from them!<\/p>\n<p>But, don&#8217;t worry &#8212; you CAN get sales from them!\u00a0 Here&#8217;s how&#8230;<\/p>\n<p>You offer them something for PENNIES on the dollar that provides the same end result:\u00a0 other people sending them traffic for their products and services!<\/p>\n<p>A few days ago Jimmy D. Brown announced a resale rights offer for his SalesArmySecrets.com course.<\/p>\n<p>All the details are at <a rel=\"nofollow\" href=\"http:\/\/www.infoprofitshare.com\/go.php?offer=texasdmcg&amp;pid=49\">http:\/\/www.infoprofitshare.com\/go.php?offer=texasdmcg&amp;pid=49<\/a><\/p>\n<p>There are still licenses available for YOU to grab in order to sell a low-cost alternative to the high-dollar &#8220;launch&#8221; product that everyone is jabbering about.<\/p>\n<p>***BUT IT GETS BETTER &#8212; FREE PLR to $20 Report! ***<\/p>\n<p>Jimmy wrote a report several months ago which he briefly made available to one of his membership sites.\u00a0 It&#8217;s entitled &#8220;How To Get R.I.C.H. With Your Own Affiliate Program&#8221;.<\/p>\n<p>(It was pulled after a month and is no longer available anywhere.)<\/p>\n<p>The report is 21 meaty pages in itself, but it also strongly promotes the Sales Army Secrets course at the end.<\/p>\n<p>When you order one of the remaining licenses for Sales Army Secrets, Jimmy is going to give you (no cost!) a free PLR license to the special report!<\/p>\n<p>You can sell the report for $20, give it away, do whatever you want with it (as long as you don&#8217;t misrepresent it or mention Jimmy in reference to it)&#8230;<\/p>\n<p>&#8230;while using the endorsement at the close of the report to promote YOUR COPY of Sales Army Secrets!<\/p>\n<p>It&#8217;s a ready-made marketing report to get people to buy Sales Army Secrets from you!\u00a0 You can sell Sales Army Secrets for $97 per order and keep 100% of every sale!<\/p>\n<p>Here&#8217;s what you need to do&#8230;<\/p>\n<p>1. Order the Sales Army Secrets resale rights license at <a rel=\"nofollow\" href=\"http:\/\/www.infoprofitshare.com\/go.php?offer=texasdmcg&amp;pid=49\">http:\/\/www.infoprofitshare.com\/go.php?offer=texasdmcg&amp;pid=49<\/a><\/p>\n<p>2. Register and open a ticket at Jimmy&#8217;s support center at http:\/\/www.Infoprofitshare.com and provide his staff with a copy of your receipt.<\/p>\n<p>Within 24 hours someone will send you the download information for this special Free PLR offer.<\/p>\n<p>That&#8217;s it!<\/p>\n<p>Get one while it lasts&#8230;<\/p>\n<p><a rel=\"nofollow\" href=\"http:\/\/www.infoprofitshare.com\/go.php?offer=texasdmcg&amp;pid=49\">http:\/\/www.infoprofitshare.com\/go.php?offer=texasdmcg&amp;pid=49<\/a><\/p>\n<p>There&#8217;s only ONE catch&#8230;<\/p>\n<p>This special offer is for the next 3 days only.\u00a0 On Friday, July 2nd at 10PM CDT, Jimmy is shutting down the license offer and this Free PLR offer.\u00a0 They will no longer be available.\u00a0 Officially &#8220;retired&#8221; at that point.<\/p>\n<p>Grab yours now:\u00a0 <a rel=\"nofollow\" href=\"http:\/\/www.infoprofitshare.com\/go.php?offer=texasdmcg&amp;pid=49\">http:\/\/www.infoprofitshare.com\/go.php?offer=texasdmcg&amp;pid=49<\/a><\/p>\n<p>Then you can quickly &#8220;borrow the buzz&#8221; of those promoting PLF3!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have been following Jimmy for some time now and he knows his stuff! Please read this article and if you are interested in making some extra money Jimmy can help you do that. Coach Dave How To &#8220;Borrow&#8221; Other &hellip; <a href=\"http:\/\/www.davemcgarry.com\/cms\/how-to-borrow-other-peoples-buzz\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1493,832,430,1484,646,576,1486,1485,175,176,1495,1491,1487,1492,1030,440,1489,1488,1483,1490,1494],"class_list":["post-1122","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-budget","tag-buzz","tag-coach-dave","tag-conversion-rate","tag-d-brown","tag-email","tag-extra-money","tag-flipside","tag-how-to-borrow-other-peoples-buzz","tag-how-to-generate-more-sales","tag-imagine","tag-launch","tag-marketer","tag-marketplace","tag-opportunity","tag-people","tag-premise","tag-price-tag","tag-product-launches","tag-t-shirt","tag-traffic"],"_links":{"self":[{"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/posts\/1122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/comments?post=1122"}],"version-history":[{"count":10,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/posts\/1122\/revisions"}],"predecessor-version":[{"id":2415,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/posts\/1122\/revisions\/2415"}],"wp:attachment":[{"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/media?parent=1122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/categories?post=1122"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.davemcgarry.com\/cms\/wp-json\/wp\/v2\/tags?post=1122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}