More about

More about me


Okay, so here is a little more about me. I am a husband (9 years), father of 2 ( I have a 3 year old and a 5 month old). Yes, I am getting sleep again! Thanks for asking! Hehe! Also, I am currently the Fitness Director at the Cooper Fitness Center at Craig Ranch. I have been in the fitness industry since graduating from the University of Florida. My initial start was as a personal trainer at a small private personal training studio in Orlando. After eight months I moved to Dallas and worked as a personal trainer and manager for the Premier Athletic Club in Dallas. It was around this time that I began to grow a passion for managing and business. I acted on that passion and went back to school and graduated with an MBA from the University of Texas at Dallas.

Enough bio let’s get to the fun stuff. I love College football or let’s say Gator Football! Living in Texas has made me acquire a love for Tex-mex. Don’t worry mom, my favorite is still your Italian meatballs!

I started to read more once I graduated from school. My goal is to get to the point that I can read one book a week for a whole year.

I can’t get enough of reading, listening, and learning from self-help gurus.

I have been trying, unsuccessfully as of this writing, to invest in stocks.

I love to travel. I have been to Germany and Ireland but have Italy on my bucket list. Also, my goal is to visit every state. So far I am half way there!

Favorite movie is Gladiator and Remember the Titans.

Have an interest in politics or at least I used to! Not so sure anymore with all the bickering back and forth.

I Love my family and friends!

Finally, I  am really excited about this blog and helping people.

Say tuned for more!

Coach Dave

Hello and welcome to my site. In this post I want to answer a few questions for you.

Who am I?
I am a person who has a passion for fitness, business, and self-improvement.
Why am I here?
I have been in the fitness industry for over 13 years and throughout that time I was always looking for someone to mentor me. So, with all my experience and past mistakes I plan on helping fitness professionals grow in their career and have someone to look towards for answers.
What you can expect?
You can expect to get my personal insights and thoughts about the industry through my blog posts. Also, if you like what you see here in the blog posts and want more in depth training I will be available for coacing.
Why did I write the book “Anatomy of Sales”?
I wrote the book “Anatomy of Sales” after years of coaching all the new trainers that I was hiring and realizing that the skill that these new hires lacked the most were the ability to sell.
Do I plan to offer more products?
Yes, I am working on a monthly newsletter that will be loaded with information on how to become better at sales and business strategies to grow your business.

I hope that you will find my site and blog of interest and will decide to come join the journey with me in the pursuit of achieving greatness in our profession.

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