This past year happened to be my daughters first year in Girl Scouts. Now, throughout the years I have bought many boxes, probably more than I care to share with you, but I never really saw the power and insight behind the actual selling.

In case you do not have daughters or have not been associated with something similar to Girl Scouts I will give you a brief overview of my understanding, which I am not totally in on the inside so I may have a few facts wrong but here is the overview.

The first step that the girls take is to pick a charity that they want to raise and donate money to. Then, each troop is asked to set a goal of how many boxes of cookies they want to sell as a troop and also individually. Now, if you are health conscious like me and do not want to gain weight from eating so many cookies they have an awesome way to get around that by  donating cookies to the troops. Finally, a small portion of the proceeds go back to the troop and the girls use that money to do some team outings. It really is a great way to teach our young girls entrepreneurship, teamwork,philanthropy, and many more great skills.

Okay, so that is a brief overview of the Girl Scouts and now I am sure you are asking yourself, ” how can I learn everything I need to know about sales and marketing from selling Girl Scout cookies?” Well ,that my friend is going to be easy, so let me explain.

First of all, if you have a product that people want, then selling it will be easy. I know  what you are thinking, “well duh, that makes sense.” And yes, all of us keenly understand that basic concept in theory but when you look around and study businesses that have failed you see that sometimes the entrepreneur believes in their mind that they have a product people want but in actuality the market does not. Now, I am not saying everybody is going to by Girl Scout cookies but anyone who has ever had a thin mint is not going to say no to buying some boxes, which goes to my argument that the product is great and people want it

Key #1 have a product or service people want and need and you will have no problem making sales!

The second key concept is to have an irresistible offer. Now, I know I am biased but my daughter is the cutest thing to ever walk this planet and how could anyone turn down a little girl walking up to you in her Girl Scout uniform. Shoot before I had my daughter I could remember getting out of my car and seeing the girls sitting outside the grocery store selling cookies. Every time they got my order because I could not resist the offer of a little girl selling a great product.

Key #2 is to have an irresistible offer that a prospect can’t refuse!

The final key concept to learn is the call to action. The Girl Scout cookies are only sold once a year, around the Jan-March time frame, so if you don’t get them during that time period you have to wait until next year. Shoot, the other day a gentlemen bought enough to almost make it the entire year. That is of course if you don’t eat entire sleeve in one sitting like I have done before

Key #3 is to have a call to action that will prompt the client to buy. We as human beings tend to put things off until the last minute but if you set the urgency in their mind you have a better chance of getting the sale.

So, just to recap the key points here:

#1 create a product or service people want

#2 create an irresistible offer

#3 have a call to action

If you just implement those three concepts into your online or offline business you will have no problem attracting leads and making sales.

If you want to learn more principles to growing your business check out this FREE webinar at www.attractmoreleads.com

——————————-

Did you notice the title of this article? It’s going to be important in just a minute, so glance back at it one more time!

“How I Get Subscribers To Read My Emails”.

Any list publisher in the world knows in order to get subscribers responding to their email messages, those subscribers must first READ those email messages.

The question is – how to pull it off?

Let’s face it, just blasting out a message to your list won’t make the grade these days. It’s hard enough getting the darn thing delivered properly. Getting subscribers to actually read your mailing takes a bit of work.

And yet there IS a very systematic, very scientific formula for getting list members to take a look at your emails and read what you’ve got waiting for them.

It’s called – PRAYER!

Well, maybe that’s not the formula but it certainly couldn’t hurt. LOL

Getting back to the point, it’s all about crafting powerful “subject lines”.

The reason you’re here reading this is because the title in this article got your attention long enough to get you to take action.

So, it obviously worked.

Which prompts two important questions

1. Why did my title work well enough to get you to read it and respond?

2. How can you apply the same technique I used to see results with your emails?

Let’s break down the subject line I used, “How I get subscribers to read my emails”, into three important keys as we answer those two questions..

Key 1 : Focus On The End Result.

One of the things that undoubtedly caught your attention when you originally read my title was the fact that it spoke of some enticing results that I was achieving, that YOU would like to achieve as well…

“get subscribers to read my emails”

That’s an end result that every email marketer wants to achieve, getting their subscribers to actually open up and read their emails.

So, from the beginning there is this indication, this hint, that I am about to share something that has already been proven to produce desirable results.

That’s all ad copy is, folks, whether it’s a salesletter or a classified ad or an email subject line. The primary objective is to get the reader thinking about the END RESULT.

Start with the end in mind.

What potential results can you promise to your subscribers if they open your email and take a look inside?

I assure you, when a man or woman on the other end of the line gets your email, that’s what they want to know – “What’s in it for me?

You should never click the “send” button until you have made dead certain that something in your subject line appeals to the wants and desires of the individuals who are on your list.

Specifically, focusing on a desirable result (or lack of results, if you are using the “fear of loss” approach) that is so interesting to your subscribers that they stop in their tracks to read what you’ve got inside.

Start with the end results in mind: “get subscribers to read my emails”.

Whatever results YOUR specific list wants to achieve – as it relates to the mailing you are about to send -

* Speed read 150 pages an hour

* Get free airline tickets

* Raise a child model

* Take an extra day off each week

* Stop headaches for good

* Lost 12 pounds in 2 weeks

* Cut wedding costs in half

* Save your marriage

* Quit smoking in 30 days

After you’ve decided what “end result” you want to focus on, there is a second key to consider..

Key 2: Give Them An Example To Follow.

Learn this and learn this well: nothing – absolutely nothing – speaks louder than personal results.

How many times have you asked a man or woman who has lost a lot of weight…

“How did you do it?”

Just the other day the youth pastor at my church invited me to speak to the youth during a Wednesday night service. I accepted and for forty-five minutes those teenagers sat quietly, hanging on my every word.

After the service was over, the youth pastor came to me and said those magical words, “How did you do it?”

He went on to explain that they are rarely quiet with him and he has a hard time getting them to pay attention. He was so interested in learning how I did it that he dropped by my home the next day to ask me more questions.

Nothing – absolutely nothing – speaks louder than personal results.

* How did you lose that weight?

* How did you get those youth to listen to you?

* How did you get your lawn so green?

* How did you raise two great kids?

* How did you get that promotion?

* How did you teach your toddler to swim

You get the attention of your subscriber by hinting at results, but you reel them in by giving them details on how you personally achieved those desirable results.

If we have a pattern to follow, we can do it ourselves.

And that’s what we really want.

Notice my subject line: “How I get subscribers to read my emails”.

* How I speed read 150 pages an hour

* How I get free airline tickets

* How I raised a child model

* How I take an extra day off each week

* How I stopped headaches for good

* How I lost 12 pounds in 2 weeks

* How I cut wedding costs in half

* How I saved my marriage

* How I quit smoking in 30 days

Every single one of us that desires a result, wants to know how to achieve it. And we’d rather not go to the pains of trying to figure it out ourselves.

We’d much rather have someone who has achieved what we want to achieve show us how to do it.

That’s why you are reading this article. Does my system work? You tell me.

You wouldn’t be here unless it did.

But, there’s a third key as well…

Key 3 : Use A Proven Template To Save Time And Increase Results.

Now, to be completely honest with you, this technique won’t work if you continue using it every single time you do a mailing to your list.

While you do want to hint at results and even mention personal results, you cannot simply plug in the same subject line over and over again…

* How I make money as an affiliate

* How I make money with joint ventures

* How I make money with my ezine

* How I make money with pay-per-clicks

* How I make money with banners

* How I make money with autoresponders

I mean, that’s gonna get old after a while. It’s gonna lose its luster. It’s not going to be nearly as effective after folks continue seeing it over and over again

That’s why you need to keep a set of proven effective subject line templates on hand, so you can “copy and paste” them every time you need a “grabber” subject line for your mailings. Watch what your favorite ezine authors do and you’ll come up with some good ones, or you can purchase a set of hot subject lines that you can use any time.

So, that’s how I get subscribers to read emails. I encourage you to do those three things with your own opt-in list…

Focus On The End Result.

Give Them An Example To Follow.

Use A Proven Template To Save Time And Increase Results.

And if you’d like to learn how to do this quickly and easily, check

out The Copy System.  Not only will you learn how to build a list and

get them to buy, but you’ll also learn how to create your own products

to sell and generate traffic to your site!

Read all about it at http://www.davemcgarry.com/cms/the-internet-copy-system

We now possess the ability to bring our work with us anywhere we go. This can sometimes be a bad thing, in the case of vacations or weekends, when the last thing you want to think about is that one client who was hounding you all week. But taking your job with you anywhere can also be great. Many of the core areas of business are performed digitally now, including marketing, inventory management and sales. This has allowed the development of some great apps for your iPhone. If you’re constantly on the move, whether that means running around town going to different meetings or flying to different continents for your business, here are a few apps you should not be without.

Google Docs

This is basically a mobile incarnation of Google’s popular document editing and sharing application. If you’re ever collaborating on a business proposal, speech or marketing strategy with another person or a group of people, this is a great app for you. The app continuously updates your documents so that other collaborators’ updates show up on your phone within seconds. Google Docs also features Google Cloud Print, which is an awesome feature that allows you to print wirelessly on the go.

Freshbooks Minibooks

Have you ever gotten a call from an old customer asking you to quote him a price on a project, but you don’t have all the numbers in front of you? This app allows you to view and send information about invoices, quotes, payments and more right from your iPhone. Freshbooks is the leading firm for online invoicing and MiniBooks’ clean design and great organization are evidence of that.

Square

You’ve probably been to a farmer’s market or craft fair and seen vendors sliding customer’s credit cards through the little white square attached to the end of their iPhone. That, my friend, is Square. The app allows you to take credit card payments for goods on the go. Square’s rates are very reasonable (2.75 percent on all charges), and you can set up your account so the money gets deposited in your business’ bank account the next day. Don’t be the only game in town that doesn’t accept plastic. Go Square.

The ability to bring your work with you anywhere is great, and these apps help enhance that ability. The key to maintaining your sanity, however, is to know when to turn your phone off and enjoy your vacations, weekends and holidays. And there’s not an app for that. Yet.

“Brett T. writes about small business, new software, inventory management, and time management for the Blog Content Guild.

more of that would help you build your business, chances are

the answer you’d give me is this:

*** Traffic ***

Ask around and the average internet marketer is after more

traffic to their sites.  In fact, unless you have a weenie

server hosting your site, there is no such thing as “too much”

quality traffic.

It’s what everyone wants.  Number one on the wish list!

In Jimmy D. Brown’s ground-breaking course, Sales Army Secrets,

he explains how to get traffic — and a lot of it — for FREE.

That is, how to get other people — a lot of them — sending it

to you at no cost to yourself.

Now, for the first and only time, he’s offering a limited number

of resale rights licenses to sell this course.

*** Now YOU can sell the course that

teaches what everyone wants!

You can sell the course for $97 per order and keep 100%!

(This is not another $20 ebook to sell … it’s a PREMIUM course

that sells for almost a hundred bucks a pop!)

-> License details are at

http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=49

With your license, you receive …

1. A copy of the product to distribute. This includes both the

audio MP3 version (10 audio files … over 3 hours of meaty

audio!) and the text PDF version (105+ pages).

2. A copy of the bonuses to distribute. You will be able to

include the five bonuses ( SPECIAL REPORT: 8 Irresistible Ways

To Get ‘Super’ Affiliates To Enlist In Your Sales Army!,

AFFILIATE MAILINGS: 8 Autoresponder Mailings You Can Modify

And Send To Your Sales Army!, RECRUITING CHECKLIST: 20 Actions

You Can Take Today To Get New Affiliates For Your Program. ,

SPECIAL REPORT : Snail Mail Profits: How To Easily And

Affordably Use Snail Mail To Make Your Affiliates Love You!,

SPECIAL REPORT : How To Generate More Profit For Both You And

Your Affiliates In One Easy Step!) with every order.

3. A copy of the professional sales letter. Simply plug in your

own order link at the bottom of the page, upload it to your

site and you’re ready to take orders with this high-converting

sales letter.

The original course itself sells for $97 (or only $67 when it is

on sale).  You’d expect to pay at least $297 for a license to a

“premium” course like this, but Jimmy’s making them available to a

select few for the cost of the regular, personal use version!

That’s right, sell just ONE copy of the course and you’ve made

your entire resale rights investment back!

All the details are at…

http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=49

***IMPORTANT DISCLAIMER***

Only a limited number of licenses are being sold on a “first

come, first served” basis.  This is going out to tens of thousands

of subscribers, affiliates and joint venture partners.

The point is this:  if you want a license to a product that

everyone wants which you can sell for $97 per order, you’d better

go grab this license now!  Once they are sold out, they are gone

for good.

If you’ve ever bought a resale rights license from Jimmy before,

then you know that his materials are FIRST RATE and you’ll almost

certainly recoup your investment with your very first promotion.

Get one while it lasts…

http://www.infoprofitshare.com/go.php?offer=texasdmcg&pid=49

Best regards,

David McGarry

P.S. If you’ve been around internet marketing for any amount

of time at all, then you’ve heard the name “Allan Gardyne”.

Allan has been making a good living from affiliate programs

since 1998.  That’s well over a decade, folks.  His flagship

site, AssociatePrograms.com is widely recognized as the top

affiliate marketing sites period.  And he’s one of the most

influential marketers of the entire existence of marketing

on the Internet.

Here’s what Allan said about Sales Army Secrets in his

official review at his site…

—–

“Just ONE tip from the book on how to recruit super affiliates

has had a dramatic impact on our affiliate program. Thanks,

Jimmy!”

“It zeroes in on the MOST IMPORTANT things you must know.

It’s an up-to-date manual on affiliate program management.

A superb book – fantastic value.”

“We’ll be reading and re-reading it. You should, too.”

—–

1. Online Content Marketing

In the Information Age, the more information you can provide to potential customers, the more likely they are to learn from you, and find you to be a credible, reliable source. Credibility is the first step to earning confidence. Customer confidence leads to increased sales. Focus on delivering QUALITY content about your business and your services, and your public perception will increase…as will your sales.

2. Video Marketing

Cisco predicts that 80% of all internet traffic will be video by 2015. If you’re not learning about how to use video to grow your business online, it’s time to get started. Consider video presentations about your business and services. Go for quality and differentiate yourself from your competition early in the game. Video brochures, video newsletters, and regular video communications on your web site will identify your business as progressive and “in touch”. Become friends with your local video production company and get a leg up on your competition.

3. Social Media Marketing

Facebook will reach 1 Billion members in late 2011 or early 2012. That’s almost one quarter of the world’s population as members on one web site. If you don’t have a Facebook page, now is the time to get one. Social media isn’t just for idle workers. Businesses are using social media to connect to a larger world of customers. Twitter, Facebook, LinkedIn and others are leading the way. But don’t just be a follower. Lead the way by using these great business applications that are take social media one step further: Chatter by SalesForce.com, Jabber… Show and Share…and Quad…all by Cisco. From webcasting, and video sharing to cutting edge business networking applications, our world is going Social. Don’t get left behind. Be an early adapter and get a “leg up” on your competition.

You’ve heard of people turning their blogs into six-figure income centers. And you’ve heard of others who’ve started a blog, worked hard at it, and then eventually abandoned it because it didn’t make them a dime.

I’m sure you’d like to be in the former category rather than the latter.

You can increase your chances of doing so but following these three easy steps for making money as a blogger…

Step 1: Create quality content in a hot niche.

People aren’t interested in reading ads or “spun” articles that are nothing more than gibberish. They want solutions to their problems. And that means they need quality content. In other words, they want useful information that solves their problems.

Here’s the key, though: While the information you provide should be useful, it should also be incomplete.

That is, it shouldn’t completely solve your prospects’ problems. After all, if you completely solve your prospects’ problems, then they really have no need to buy what you’re selling.

One way to provide useful but incomplete solutions is by sharing articles that tell people what to do, but don’t go into detail about how to do it.

Example: A marketing blog might have the instruction “buy a good domain name at NameCheap.com,” but it doesn’t get into the details of what it means to buy a “good” domain name. Then the blogger can point to a short report that tells people how to build a website (which includes how to choose a good domain name).

Step 2: Monetize your blog.

You’re already providing useful content. Soon you’ll have plenty of readers eyeballing this content. So before you bring in the traffic, you need to find ways to monetize the traffic. Here are three ways:

• Promote products and services. These could be your own products or affiliate products.

• Sell advertising space.

Example: You can sell a rotating banner ad on the home page of your blog. You can even sell plain text links.

• Get people on your list. Instead of focusing on getting people to buy products or click on ads, you can focus on getting them on your list. Then you can build a relationship with them, which makes it easier for you to sell products on the backend.

Step 3: Drive traffic to your blog.

Your blog is ready to make some money – now you just need traffic! Here are three ways to get traffic:

• Start a Facebook Fan Page.

• Get JV (joint venture partners). Then co-promote each other on your blogs, such as by guest blogging.

• Submit articles to article directories such as EzineArticles.com.

There’s not enough room in this article to share with you all the tips you need to know to make a killing with your blog. That’s why you need the 31 Day Guide to Making Money as a Blogger. Get your copy at www.davemcgarry.com/cms/bloggingforprofits.com 

Last week I launched my latest book “Blogging for Profits” and wrote a post on “3 ways to make money as a blogger.” So,  have you started making money with your blog yet? If so, would you like to make more?

Then read on to discover 10 tips for selling more products, affiliate offers and other items on your blog…

1. 1.   Create clever post titles. People don’t come to your blog to read advertisements. Instead, they come to read good content. And their first clue as to whether the content is good is based solely on the titles of your blog posts. That’s why you need to create interesting, benefit-driven post titles.

Example #1: Here’s an example of a ho-hum title: “Dog Training Tips”

Example #2: Now here’s an example of a title that will get people reading your posts: “10 Surefire Dog Training Tips That Will Have You Firing Your Dog Trainer!”

1. 2.   Optimize your content for the search engines. Your blog won’t put a dime in your pocket if no one reads your content and sees your ads. That’s why you should seek to optimize your content to pull in traffic from the search engines. You do this by finding out what keywords your market is already searching for in Google, and then including these keywords in your articles two or three times per 100 words of text.

1. 3.   Weave product recommendations into your content. Your ads shouldn’t be confined to your blog’s sidebar – you can also put them directly into your content.

1. 4.   Post regularly, such as twice per week. Doing so makes your blog “sticky.” It also gives your readers a reason to keep coming back and again and again, which gives you another chance to sell them something.

1. 5.   Create regular weekly features. This is another way to get your visitors to return on a regular basis.

Example: You can create a feature called “Friday’s Super Tip,” where you post your very best niche-related tip every week.

1. 6.   Make use of your blog sidebar. You can post text ads, banner ads and other graphics, links to your best blog posts and a newsletter subscription form in your sidebar.

1. 7.   Rotate products on your blog. Doing so keeps your blog fresh. But it also gives you a chance to track and test your offers to see which ones put the most money in your pocket

1. 8.   Use pictures. You can post relevant pictures in your articles as well as your sidebar, which will work to draw people’s eyes to your content and ads. You can get these photos for as little as $1 each at stock photo sites.

1. 9.   Encourage people to subscribe to your RSS feed. People who are subscribed are more likely to become a regular reader of your blog.

Don’t just rely on people subscribing to your RSS feed, however…

1. 10.   Get people on your newsletter list. One way to do this is to password-protect some of your best posts, and then offer access to these posts only to those who’ve subscribed to your newsletter list.

These tips are just scraping the surface when it comes to making money with your blog. If you want to make real money with your blog, then you need an in-depth guide that shows you exactly how to set up a blog, create content for it and make money with it. You can get this guide by going to: www.davemcgarry.com/cms/bloggingforprofits.

There are several ways for you to do this online. But one of the fastest, easiest ways is to start up a niche blog. And since a blog is so flexible, there are also plenty of ways to monetize it.

Here are the top three ways:

1. Sell your products.

This is the most obvious way to make money with a blog: If you have products or services to sell, then promote them on your blog.

You can put permanent banners and text ads in the sidebar. You can also weave your product links into your actual blog posts.

Example: Let’s suppose you’re selling a weight loss book on your blog. You can post a “Top 10 Tips for Losing Weight” article on your blog. And then at the end of the article you can include a link to your book, “101 Tips for Losing Weight.” If people like your 10 tips, then they’ll be eager to buy your book.

Why does this work so well?

Because blogging gives you the opportunity to showcase your expertise. When you establish yourself as a trusted expert, people are more likely to buy from you.

2. Sell affiliate products.

Don’t have your own products?

No problem: You can sell affiliate products. That means that you get a commission every time someone buys a product or service through your affiliate link.

There are plenty of big companies that have affiliate programs. One of the most popular affiliate programs for physical products is the Amazon.com program, simply because your buyers already know and trust Amazon.com.

But if you’re going to sell downloadable information products, then one of the best affiliate programs is via Clickbank.com, where you’ll find thousands upon thousands of products to sell. Best of all, the commission rates are generous. You’ll see them as high as 50% and even 75%!

3. Insert AdSense ads.

Still another way to make money on your blog is by showing Google AdSense ads on your site. You make money every time someone clicks on your ad!

Here’s the biggest benefit of this method:

You don’t have to sell a thing. You don’t have to convince anyone to buy.

All you have to do is post good content on your site to attract prospects… and you get paid every time they click on an ad. It’s easy!

What’s  the next step so I can make money you ask?

I’m sure by now you can see that there’s a world of profitable opportunities waiting for anyone who wants to start up a blog.

If you’d like to know what the Net’s wealthiest bloggers know about making money with a blog, then look no further than the 31 Day Guide to Blogging For BUcks.

Get your copy here: http://www.davemcgarry.com/cms/bloggingforprofits – and do it now, because this make money guide will really open your eyes to the possibilities!

Over the weekend I had the privilege of going back stage to meet the College Game Day. They were in town at Cowboys Stadium for the LSU vs. Oregon game. Oh, and I have to mention guys, I got to hang out with Erin Andrews!

Let me tell you it was an experience I will always remember! Everyone was so cool and friendly to us, and believe it or not, not a single LSU fan said anything to me about being decked out in my Gator gear!

So, how does this have anything to do with a new sense of energy and commitment. Well, if we look at the calendar we have roughly 16 weeks till the end of the year. For many of us  summer is all about sitting around, swimming in the pool, and pretty much being lazy all day!

Then, Labor Day comes around and school is back in session and people start to realize that they have either done nothing to reach their goals for the past 9 months or the summer wiped out all the hard work.

Suddenly, there is a new sense of urgency to do something. Plus, how can you not get excited and pumped up about the fall season. Even if your not a football fan, Fall brings about change and makes people feel good.

With that being said what should you do about this new sense of energy and commitment? If you haven’t figured it out yet I want you to take action. The first thing  you need to do is implement a 90 day plan. Go here to read how you can set up a plan of attack to reach your goals in 90 days!

In health,

Coach Dave